Nonfiction Book Writing, Self Publishing, & Marketing Coach

10 Ways to Build an Audience for Your Books Online

1. LAUNCH AND OPTIMIZE YOUR WEBSITE

No matter where you are in the process, a website essential to build an audience, share samples of your work, showcase your accomplishments, attract media and impress publishing professionals.

2. HOST A BLOG

A blog can be a creative outlet for a writer, not to mention a powerful promotion tool. Update it frequently (three times per week) and over time, your traffic is bound to increase. To start yours, check out www.Typepad.com or www.Wordpress.com.

3. UPDATE ONLINE PROFILES

Many sites allow you to post a bio with your public profile. Make sure you have several versions of your bio readily available in short, medium and long formats. Showcase your expertise in your subject matter, mention your book(s) and always include a link to your site and/or blog.

4. LEVERAGE E-MAIL MARKETING

Build loyal fans for life by publishing an interesting electronic newsletter with content related to your book(s) or by sharing periodic announcements. Include a sign-up box on every page of your site. Get started with www.ConstantContact.com or www.iContact.com.

5. FORM ONLINE PARTNERSHIPS

Find people who reach a similar target audience and look for ways to team up and promote each other. You can publish articles on each other’s websites or newsletters, host an event or contest together or cross promote with social media.

6. PROMOTE WITH ARTICLES

Write for industry publications and related websites to build your credibility. You can also make your articles available for reprint through sites like www.ezinearticles.com, www.ideamarketers.com, and www.goarticles.com.

7. CONTACT BLOGGERS

Search blog directories such as www.Technorati.com to locate blogs that cover subjects related to yours. Contact bloggers to inquire about book reviews, guest posts, interviews and other ways you can work together.

8. BE A GUEST ON INTERNET RADIO PROGRAMS

Unlike traditional radio where you might be interviewed for 10 minutes, online radio shows, podcasts and teleseminars typically have guests on for up to an hour. An added bonus: listeners are often at their computers ready to buy! To find relevant shows, search Google for keywords and investigate shows archived on iTunes. Also check out sites like www.blogtalkradio.com, www.alltalkradio.net, www.wsradio.com, and www.womensradio.com.

9. LEVERAGE SOCIAL MEDIA

Sites like LinkedIn.com, Facebook.com and Twitter.com are ripe for finding and building an audience. Create an interesting profile and get active in social networking communities. Invest a little time each day, be engaging, share great content and watch your fan base grow!

10. BE SEEN AND HEARD EVERYWHERE

Marketing is all about repeat exposure. Build your brand by getting known for your expertise. Participate in all of the above suggestions and more. Contact the media, go out and speak, write articles for trade publications and find new ways to reach your target audience.

Sharing is Caring!

What strategies do you use to promote your books? What did you gain from the ones listed above? What further insight would help you? Please let us know ūüôā

Stephanie Chandler is also CEO of http://AuthorityPublishing.com, a custom publisher specializing in nonfiction books.

Stephanie Chandler

Stephanie Chandler

An award-winning author and professionally-trained speaker, Stephanie Chandler speaks about content marketing, internet marketing, small business growth strategies, and publishing.
Stephanie Chandler

Latest posts by Stephanie Chandler (see all)

Similar posts
  • Authors Should Guest Blog to Reach Their Ideal Audience Guest blog posts help expand your author name and book recognition, reputation, and message – IF you have a strategy. Marketing a book can be daunting for an author and is the essential chore we writers like to avoid more than our in-laws. Fortunately, guest blogging provides a tactic that mostly requires the one thing [...]
  • Why You Need to Forget About the Amazon Bestseller List A little while back¬†it became vogue-ish for authors to gain exposure for self-published books by gaming the Amazon¬†Bestsellers¬†list. ¬†As I’m about to show you, however, that’s a short-sighted way to market your book and build your brand. A better approach to getting eyes on your title is to build your own fan base from scratch. [...]
  • Platinum Pre-Writing Checklist to Write and Finish Your Book Fast You chose to write this book because you have a big message to share. You want most of all to help your ideal audience get what they want and need from your book. One of my solutions is to use what I call “The Platinum Writing Guide.” It’s not about you getting what you want [...]
  • Is Passion for Your Book Enough? Include These 10 Hot Selling Points Scene. A National Speakers Association First Time Talk by yours truly. My turn. Cheryl adjusted my bracelets so they wouldn’t clink. Only a woman! A hug and off I went to the podium. The first question out of my mouth was, “Are you passionate about your ‘in the future’ book?” In this alert speakers audience, [...]
  • Shorten Your Blog Marketing Time – Write a Tip in 30 Minutes Authors, are you book marketing with tips on your blog already? Do you fully realize the benefits of that? As you look for tips to help you in your endeavors, millions of others do too. Your online audiences love tips because they don’t want to spend a lot of time reading. They want the easy-to-read [...]
  • Excellent informative article. Thank you for your input. # 6 and #8 are helpful. Speaking to women's groups have been helpful to me.

  • Hi Marie, I build my bookcoaching business from 2000-2007 with article marketing. It's kept me in the light so others can find me and my valuable tips. Stephanie is one I admire a lot.

  • Oops! Speaking to women's groups HAS been helpful to me. First, you make no mistakes in grammer. LOL. http://www.mariepinschmidt.com

  • What is your best promotion tip for writers who are unable to travel extensively? (I have a website, am on Twitter, Facebook, Linkedin.)

  • Thank you, Judy. I needed all those suggestions and will try to set my goals in those area.
    I see so much information and have taken so many webinars and courses that I am feeling very overwhelmed !! I only want to continue to write and have several unfinished books and 4 finished.
    I wish I could afford to hire a marketing team but I am in my 70's and on a fixed budget.
    But I have never been happier since I stopped working and started my writing again.
    Penelope Mont
    http:// .www.penelopemont.com

  • Hi Judy, Thank you for your kind words and for sharing my post! It's nice to know that your readers found it helpful too!

  • Hi Marie,
    My best tip for every author is to start a blog and update it often–ideally three or more times per week. Then, share each new post with your social networks. Over time you should see your traffic increase along with your audience and book sales. Best of luck!

  • Thanks, good tips, Edward Smith

  • These are only ten tips, but very insightful ones to keep in mind. Thank you! I've already been trying to follow such rules recently, and I'm feeling a lot more confident about my book's success because of it. ^_^

  • I have contacted you from visiting judy cullins site and I would appreciate any insites you might want to share with me I a new author this is my first book, and I’m starting with very little funds trying to market my political book which is a liberal leaning fact check book I hope this does not offend you. I have found that press releases from my publishing company 4 of them one per week have reached out with little or no interest in my book I received several standby request for radio talk show interviews. What am i doing wrong? I also know that conservative books sell many more books than liberal leaning books

  • cheryl

    If I post excerpts, is my copyright protected?

  • Thank you

Ready to Finish Your Book?

Ready to Market on Facebook?