You already know what doesn’t work to sell books. You can’t just list your books on a website. You can’t count on book stores. Even if you have a publisher, you need to market and promote yourself and your books. And where? Online of course! And Facebook is one great place to promote yourself.
Use My Experience to Get the Book Sales Results You Want
Over 15 years ago I turned to the Internet to get known as the authority on book writing, independent publishing, and book marketing. I built my business on my signature book, “Write your eBook or Other Short Book – Fast!”
To speed up my learning curve and start making a great income, I got Facebook coaching. I now feature writing and marketing help at my FB page, once called the fan page. It’s not just book sales, but the extended offerings such as online courses, services, videos, or training. Your ebooks and audios can easily be emailed to customers. Now that’s easy!
Facebook Marketing Can Help Sell Books and YOU!
Why? Word-of-mouth referrals still work well. Knowing that Facebook marketing helps you create encouraging discussions that show you as the authority in your field or your book’s genre, it’s worth it to stay current on the skills. We all know that Facebook makes so many changes so often, it boggles the brain. So, to use it wisely, get more coaching and education on these changes.
Here are 10 Ways to Use Facebook to Help Promote Your Book and Yourself
1. Yes, 1.23 billion active users are now on Facebook, but many of them are not your audience.
You can reach your target audience on Facebook interest groups and pages that align with your writing project. These include associations, skills groups and even book clubs. If you don’t know your primary audience, your promotions will not be as effective. This is a common problem with any business person who wants to get more visibility and credibility. And, you waste your valuable time when you shoot buck shot at everyone instead of your targeted audience. Laser focus your promotion time on those who want your information, your personality, your stories, and your expertise. Build fans and then buyers.
2. The best way to reach your target audience is to create a FB page.
You also need to create a welcome that is friendly, shows your personality, offers your focus, and motivates your visitors to ‘like” your page. Visitors can decide if they want or need your content. Offer a valuable freebie here to encourage your primary audience to join your page. Once someone on Facebook has “liked” you, keep giving your useful tips and blog URLs that bring this audience to your website, where they may opt-into your mailing list and buy your book. Now you can keep communicating with your fans and showcase your authority in your business niche or genre.
3. Use your FB pages to help educate your audience on what they want or need.
It’s all about giving and communicating with possible readers or clients. Ask and answer questions on your FB page. Aim for more communication that can lead to sales.
4. You won’t find much success in using the limited “Event Notification” – although many recommend it.
It looks good, but the teleseminars, book signings, and webinars just won’t get numbers unless you feed them a link to your website sales page for them to opt-into, even if you don’t charge. The place to sell anything is your website. It needs a short sales letter or sales video on its landing page for each product or service you offer.
This advice comes from tracking my marketing actions each month. I continue with what works and drop the rest. Posting events just doesn’t work and it takes your valuable time.
5. You can use your book cover as your FB page cover image.
People on Facebook love visuals, so when you post a blog URL there, be sure to include its graphic illustrations. Media, like images and videos, earn much more viral traction than text alone.
6. If you really want to get more discussions going on your page, ask questions.
I learned that either/or questions are good ones, because your reader doesn’t have to think. For instance, “Would you rather read a book or write one?”
7. Give benefit statements each time you post something.
Benefits sell. Features, such as the table of contents or a whole chapter on your sales page, describe, but to sell, you need to share the sizzle to get your visitors curious about your book.
8. Post case studies in a blog post that includes testimonials from your clients.
When your Facebook audience sees these, they will see your value.
9. Get discussions going with opinion questions.
This is a sure bet. People love to speak their mind on Facebook!
10. Continue your posts and interactions with your audience almost daily.
Invest yourself for 20 minutes most days and see this audience come running to your website where you sell your books and services. You can also use a VA to help you with this task.
What do you focus on in your business page at FB? What works best for you in this venue? Leave me your comment or question, and I’ll smile and then answer it!
Ready to successfully revamp your Facebook marketing strategy to boost book sales?
Latest posts by Judy Cullins (see all)
- How Tennis Top Players and Top Business Authors Become Champions - January 19, 2017
- Celebrate the New Year Instead of Resolutions - January 2, 2017
- 7 Tips on How to Get Book Testimonials - December 10, 2016