“It’s easy,” as many online so-called gurus tell you. Wait a minute! From my past 86+ book coaching clients who wrote and published with me, would not say easy. My mantra–“what you don’t know can hurt you.” Here’s the truths I’ve learned over the years to help the unsuspecting. A book projects has many parts, so it’s not easy exactly. But publishing it profitably needs you to know the game.
Why invest time and money in a book, when it’s bound to fail?
A dedicated book coach like myself knows that quality is so important even if your book is short or in eBook format.
So many want-to-be authors don’t have a clue what makes a salable book. They don’t know how much work it is, no matter the length. Many don’t think they need professional support. Others make excuses such as, “I don’t have enough time to write a book,” or “I can’t afford a book consultant or coach, who can make sure my book succeeds.
What may be going on is that less mature entrepreneurs don’t feel they deserve to spend money on themselves, so they put the book on the back burner–never to reach the audience they could help so much and reap the rewards of new happy clients and expanded income streams.
Do You Make Any of These 5 Top Book Mistakes?
Mistake #1. You don’t have a purpose for your book or yourself.
Do you set goals? Did you know that all business goals you set must support your life’s mission or purpose? Otherwise, your work is disorganized, and weak as gruel.
It’s not just about money, and just book sales are not the best goal. What you should care about is connecting with and serving your audience with a solutions book for their pain points. This book will bring them back to you for other connections, products and services. Because they know you care.
Your purpose (mission) could be, “I want to use my knowledge and skills to make my client’s world or business transformed into what works.”
Mistake #2. You just start writing.
Didn’t some writing consultant online tell you that? “You can always edit it later.” That’s why I’ve invested my whole life in discovering what works to create a profitable nonfiction book that builds business for the Fast Track Entrepreneur.
For the novice, even if you are a top business person, my “Fast Write Each Chapter With Only One or Two Edits” blueprint is a favorite proven chapter structure system created long ago. It brings quality in your chapter middle. It serves your specific audience who already is attracted to you. You write the book they must have! (to solve the problems that keep them awake all night. )
Mistake #3. You don’t pre plan your book’s foundation, so it doesn’t really serve your audience and they just won’t ‘buy’.
Sadly, you can easily cripple your e-book before you’ve even written a word of it. In my early writing days, I didn’t know what the “10 Hot Selling Points” were when I published 18 holistic health and personal growth books. So, I found out and published a short eBook and blogs on the pre-marketing skills to write and know BEFORE you write a useful tailored book.
When you apply these pre-marketing skills before you write, your book will be so much more powerful and engaging. These skills prevent you from writing a general book that appeals to no one. Instead, you bring intimacy to each chapter for your specific, Number One, ideal audience.
One secret for a valuable book is to know who your ideal audience is and find them, before you write much. Now, your copy serves them specifically. They will love your book because you solved a dilemma they couldn’t.
The other nine pre-marketing skills such as a searchable title with either the audience or benefits in it, help you so much later when you need to promote yourself and the book. You want to be discovered as the go to person to solve your particular ideal audience’s problems.
Remember, your audience may not know what they need, only what they want. So give them what they want and incorporate into the chapter copy–what they need. Don’t promote as to their needs, but their wants!
Mistake #4. You think like a writer instead of a marketer.
This mistake is part of not planning ahead the best path to serve your audience. In every early book coaching sessions I give not only feedback on what is written, but ways to think marketing on every page, so when you publish, you already have the tools to get it into the hands of prospective clients.
From the great self publishing hero–Dan Poynter, no longer with us, I learned that your audience will only buy when they know your book’s benefits to them.
Many online professionals came to me to learn how to create powerful, selling benefit statements because they were sunk in the book’s features. Sonia said, “It didn’t occur to me how important benefits are in all business pieces.”
To buy anything from you, your audience wants to know the values and benefits of your book or service! That’s why you want to write a problem-solutions book. The marketing is built in for easier post published marketing and promotion.
Mistake #5. You Think you Need to Write the Definitive eBook-the Only One Your Audience Will Need
So many professional speakers and other entrepreneurs have written long books because traditional publishers said to. Early on, I did too. Oh, the time and money I wasted. I turned to shorter ebooks and haven’t regretted this movement one bit, and you won’t either.
Today is so much different.
First, consider what you will give your audience next. Most likely you won’t write just one ebook.
Instead, think series, the first book to your best ideal audience, the following ones to another related audiences. With total pages of 25-75, give away the first ebook to entice your audience to sign up for your useful blogs. When you build community, your fans will love you and your tips to solve their challenges.
Second, consider what today’s audiences really want. 80% of them read on small devices. Others still don’t want to spend a lot time reading, and want only their specific challenges solved. So why pad your writing with what you think your audience needs?
Write to solve their problems, not to fill the pages. This style creates, naturally, a shorter book. I wonder how many of those long printed books are still in their shipping boxes still unread? Could be the ego running the show. ( And a note to speakers, I sold several ebooks at the back of the room in the 90s and you can too.)
*All you need to do is put yourself in your audience’s shoes before you write a word.
Remember that today’s busy audiences support “less is more.” Would you really want to read a 200 page book unless it’s a novel?
Mistakes are we how we learn, but too many, and we sometimes just quit. I care about you who are committed to your book and business success.
For now, here’s what I want you to do…
When one of these tips inspires or helps you, will you send an email to me telling me your before and after results of using it in a one paragraph story? Put “Your tip helped me” in the subject line. In the email, Include your name, business name, book title, and who is your best audience who will stand in line for your expertise? I’ll read it and share it.
I’m all fired up. Are you?
Do you consider yourself a fast track entrepreneur who is serious about writing your book to brand yourself and attract best clients?
If, so, get my new free 30 page ebook, 10 Essential Steps to Writing a Book Your Ideal Audience will Love.
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