Surprise your target audience. Give them chocolate frosting!
Use metaphors in your book, blog, promo, and website.
One kind of writing coaching I offer is to create your promotional and web copy such as benefit statements and sales letters with metaphors. Your readers want to make that creative leap to your answers.
Here’s 7 Ways…
1) Start a Metaphor List. Keep it filed where you can find it easily and add to it. Every time you hear a good one, write it down. Use other people’s metaphors as a springboard for your own.
2) Notice similes and metaphors in books you read. Remember the money metaphor for Daisy in the “Great Gatsby?”
3) Practice playing with metaphor examples. How about Writing is… riding a roller coaster …as painful as a root canal.
4) Give a metaphor example in your book title or marketing message, the “tell and sell.
“Self care is…a bubble bath in the middle of a workday.” Optimize your health and get “Jump out of bed energy.”
5) Complete these metaphor starters: Remember to use concrete words–of image, sound, and feeling. Forgo all clichés.
- I’m as down as
- I’m as frazzled as
- I’m as happy as (no clams, please)
- I’m as dizzy as
- I’m as low as
- I’m as powerful as a
- I’m as sleepy as
- I’m as energetic as
- I’m as spiritual as
- I’m as loose as
Expand the list using the subjects of your book or coaching business. Think and picture your audience as you create more powerful metaphors
6) Re-define all general benefits in your introduction, “tell and sell,” or sales letter. Instead of saying, “Read my book and live life well,” make your benefit more specific such as “Read my book and your life will look like….” Or, “Read my book and your life will feel like….”
7) Finish These Statements to Warm Up:
- Stress is…
- Authentic is…
- Health is…
- Spiritual is…
- Marketing is…
- Promotion is…
- Goals are…
- More life is…
- Vision is…
- Better Communication is…
- More money is…
Let your potential clients know how they will see or feel themselves after they read and use your book’s ideas and suggestions. This goes for your coaching promo too. When they can see or feel it for themselves, they are more comfortable buying. They need to see the results and feel themselves better for reading your book or using your service.
8) Try alliteration just for fun:
“I was as dizzy as a dervish, as weak as a worn-out washer, as low as a badger’s belly, as timid as a titmouse, and as unlikely to succeed as a ballet dancer with a wooden leg.”
Each of you has the powerful potential for making connections and seeing relationships in your own unique way. Metaphor making is a highly personal and richly creative experience. Play with metaphors and use them in all of your writing–even your sales materials.
Latest posts by Judy Cullins (see all)
- Build Your Book’s Promotion Platform Before & After Publishing - September 14, 2017
- The BestPlace to Sell Books is Not a Book Store - September 11, 2017
- 5 Tips to Squash Low PayoffDistractions - September 5, 2017