Book Writing, Self Publishing, and Marketing Coach

A Post a Day is a Book or More a Year

by Nina Amir

An enormous amount of people have the desire to become authors. In fact, 81 percent of all Americans say someday they will write a book, but someday only arrives for about two percent of that population.

More and more people become bloggers each year, not necessarily because they have dreams of becoming authors. In fact, currently you can find 1,302,286 different blogs cataloged on Technorati.com, an aggregator of blogs.

Each time those bloggers write a post and hit “publish,” however, they become both authors and independent publishers. In a survey conducted by Technorati last year, 61 percent of the respondents said they spend more than three hours blogging each week and 33 percent said they update their blog at least once a day. That means they write consistently; some have a daily writing practice, whether they call it that or not. That’s more than can be said of a lot of would-be authors.

Blogging a Book is Quick

Most blog posts are short, usually just about a computer screen’s worth of copy or so. That’s 250-350words, 500 words tops. If you are a fast writer, you can write a post in about 30 minutes to an hour.

If you blogged an average of 350 words a day for 52 weeks, you would write 127,400 words. That’s two decently sized books in one year. And you’d only need to commit to one hour per day (or less) of writing time to accomplish this goal. You could write one book in six months.

Bloggers “Book” Blogs

A lot of people realize they have produced a book’s worth of content—or more—after they’ve been blogging a while. They then decide to repurpose their posts into a book. This is super idea that author and designer Joel Friedlander calls “booking” a blog. It can be time consuming, though and overwhelming if you have a lot of content.

Or their blog becomes wildly popular, and they get “discovered” by an agent or publisher and offered a book deal based on their blog. The most famous blog-to-book story is, of course, Julie Powell whose blog ended up the bestselling book and movie Julie & Julia. But there are many more, like Pamela Slim’s Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur, Brett McKay’s The Art of Manliness: Classic Skills and Manners for the Modern Man, Christian Lander’s Stuff White People Like, The Definitive Guide to the Unique Taste of Millions, and more recently Martha Alderson’s The Plot Whisperer, Jill Smokler’s Confessions of a Scary Mommy, Dmitry Samarov’s Hack, and Jill Abramson’s The Puppy Diaries.

None of these bloggers set out to blog a book. They simply blogged and created a popular blog in the process. Then they went back and booked their blogs.

Writers Blog Books

If you are an aspiring author, you can do better. You can blog a book. In so doing, you can move into the two percent club—write your book—and do it quickly and easily. Simply decide to write a blog post a day, but not just any blog post. Write a blog post that is one part of your manuscript. Here’s how:

After spending some time actually evaluating your idea to decide if it is marketable and unique, map out your book’s content. Once you have a table of contents and an idea of what material will fill each chapter, break this material down into post-sized bits. The easiest way to do this is to write a headline for each post. (Think of these almost like subheads.)

You can also use questions if you are writing nonfiction. For fiction and memoir, write titles for each scene. Next, decide how often you will post on your blog; the more often the better. Then commit to writing and publishing a post—a small bit of your book—that often. Create a manuscript off-line at the same time, though, so you have a document to edit later. Continue writing and posting on your schedule, and you will create a book and a readership for your blogged book.

When you are done blogging your book, edit the manuscript and self-publish it. Or submit a book proposal to a traditional publishing house—if you weren’t found by a publisher along the way. And, of course, you can keep on blogging—and blog another book.


About the Author

Nina Amir, Inspiration-to-Creation Coach, inspires people to combine their purpose and passion so they Achieve More Inspired Results. She motivates both writers and non-writers to create publishable and published products, careers as authors and to achieve their goals and fulfill their purpose. . Nina is also the author of the Amazon bestseller How to Blog a Book, Write, Publish and Promote Your Work One Post at a Time (Writer’s Digest Books). You can sign up for a free book, author or blog-to-book coaching session with Nina or receive her FREE 5-Day Published Author Training Series by visiting www.copywrightcommunications.com.

  • http://jennyjofaypaperdolls.blogspot.com/ jennifer fay

    A very interesting read. I guess I probably could do this as I blog daily and sometimes several times a day. I might have to save this article so I can come back to it for reference.

  • ninaamir

    Jennifer,

    The more often you post, the more readers you will actually get. Google and the other search engines like to catalog new content. This will drive your blog up in the search engine results pages and make it more findable.

    Just break whatever you are writing (fiction or nonfiction) into post-sized chunks and post it several times a day or several times a week.

    Good luck, and let me know how it goes. I accept guest posts on the topic of blogging books!

  • http://quickfamesystem.com Edward Smith

    I coach authors how to get on TV and they are always looking for new content. You have a great idea, thanks, Edward Smith.

  • http://www.bookcoaching.com Judy Cullins

    What Nina says I agree with totally. Blogs submitted 1 or 2X a week, sent my visitors numbers way up past double a year ago. Then, as Nina says, you are more findable. I think I can submit a blog for you, Amir! I appreciate your good work here!

  • http://www.bookcoaching.com Judy Cullins

    Edward, thanks for stopping by this blog. Glad you got value from this piece and please come back for more weekly how to's to your email doorstep. Here's how– http://www.bookcoaching.com/help-writing-a-book.p

  • http://www.couplesfacingillness.com Jamey Lacy July

    Great article. After writing articles and columns for most of my adult (and young adult) life for magazines/newspapers, I began a blog last year to provide more material for readers of our book, “A Husband, A Wife, & An Illness.” The book and subsequent blog has been a great “outreach program/ministry-of-sorts” for individuals, couples, & families dealing with chronic illness.

    I am now working on my first full length fiction book which has a fascinating topic that is unlike anything I’ve ever seen published. Although it’s fiction, about 85% of it is based on real characters and situations and has some of the humor and mystique of C.S. Lewis’ “Screwtape Letters” and some things in common with “Interviews With a Vampire” (Anne Rice). A few of my trustworthy readers who’ve read some excerpts say it’s a “Harry Potter” for grown ups and keep asking for more ‘sample pieces’ to read!

    I loved this article and I’m currently trying to determine whether or not I could blog some of my book without giving away it’s unique premise and outcome? I will definitely save this article and adding this site to my favorites list for now.

    Thank you Nina and Judy!

    Jamey Lacy July

  • http://www.tf-ink.com Todd Folstrad

    Great advice and one that ALL writers should be using. If you profess to be a writer and are not blogging at least a few times a week, then you are an interested novice. Blogging helps me to get through the occassional “writer’s block” or “brain freeze” as I like to call it. I blog on mostly job search topics and I’m working on categorizing them into a comprehensive job search guide for ebook format. I also blog off topic on social and personal issues that I find relevant and will put them together into a “Blogging Memoire”.

    Thanks again for all you do for the writers, coaches and readers in our society.

  • http://www.southernfriedtravel.com Trease

    Nina’s book is on target and has a wealth of information. I enjoyed reading it and learned a lot from it.

  • judycullins

    Hi Trease,

    I totally agree with Nina, and many of my clients use their blogs to create short eBooks that bring their audiences usable information that brands them and makes profits. One tip—be sure the blog tips support your book’s thesis and you’ve place them in a good order to make them easy to read. Happy writing!

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