by Sandra Beckwith
Modafinil For Sale, Several recent postings in writers’ forums asking about Amazon bestseller campaigns got me thinking. In one case, Modafinil price, Cheap Modafinil no rx, an author had heard about a program that would teach him how to do it, was intrigued by the concept, buy Modafinil from mexico, Modafinil australia, uk, us, usa, and wondered if anybody on the forum had purchased the package (at a cost of about $3,000!), Modafinil online cod. Online Modafinil without a prescription, In another case, the author asked if forum users thought she could create her own campaign without purchasing a pricey program that showed her how to do it, ordering Modafinil online. Rx free Modafinil, These bestseller campaigns rely on a simple concept: The “consumer” buys the book on a certain day and the author rewards that purchase by sending the buyer lots of “bonus” free electronic downloads – books, booklets, purchase Modafinil, Cheap Modafinil, audio files, and so on, my Modafinil experience. Generic Modafinil, Information products marketer Fred Gleeck did one recently for his book, Sell Your Brain Power: Information Marketing in 7 Easy Steps, order Modafinil no prescription. Gleeck offered bonuses from his files and those of eight others (see the list here), Modafinil For Sale. Fast shipping Modafinil, His campaign took his book close to the top of the entrepreneurship category on Amazon.
You can create one of these campaigns without purchasing a pricey system if you know the formula, about Modafinil, Modafinil cost, have saved sample messages you have received from others who have employed this technique with success so you know what language generates action, and if you’re already a skilled marketer and copywriter, is Modafinil safe. Real brand Modafinil online,
Here’s the basic formula:
- Set a sale date for your campaign several weeks into the future.
- Compile a list of e-zine publishers or marketers with large mailing lists that already reach your target market; convince list owners that folks on their list would welcome a marketing message about your book. See if you can get them to donate relevant bonus products, order Modafinil online overnight delivery no prescription, Modafinil price, coupon, too.
- Scour the Internet for reports and other free products that should be interesting to your target audience and secure permission to offer them to people who buy your book on the designated day.
- Write a series of marketing/sales messages that need to go out to all of the lists.
- Create and implement a marketing plan to support your campaign.
- Create one Web page to announce the campaign and another to house links to all of the free downloads.
- Have a system in place to get the URL for the download Web page to everyone who buys your book on Amazon.com on the designated bestseller day.
I understand the appeal of these campaigns to authors. Modafinil For Sale, Really, I do. But they’re not as effective now as they were when the concept was new a few years ago, low dose Modafinil. Modafinil reviews, Let me explain a little bit why, and then I’ll explain why these campaigns make me uncomfortable, purchase Modafinil for sale. Modafinil brand name, They’re less effective because they rely on electronic mailing lists comprised of people who are savvy enough about Internet marketing by now to know how these things work. Unlike your Great Aunt Tilly, Modafinil without a prescription, Buy Modafinil from canada, who might think that getting all of these free e-books when she buys a book on Amazon is a super duper deal, the people on these lists are a little jaded, Modafinil maximum dosage. Been there, done that, Modafinil For Sale. Modafinil from mexico, They have already received these freebies or others like them elsewhere in their travels and discovered that they didn’t have time to read or use them. The novelty has worn off, Modafinil from canadian pharmacy. Modafinil samples, So . , where can i buy cheapest Modafinil online. . Modafinil from canada, the return on investment for bestseller campaigns might not be as great today as it once was.
Why do these campaigns make me uncomfortable, japan, craiglist, ebay, overseas, paypal. After Modafinil, Because they aren’t authentic. Campaign book buyers are often buying a book they have no interest in simply to get the freebies, Modafinil images. They’re either interested in the free content or they are people who can’t resist a bargain – shucks, for $12.43 on Amazon, they get lots of stuff they didn’t have to pay for – “a $563 retail value!” If it works as hoped, authors end up selling their book to people who would never have bought it otherwise – which seems a bit like a scam to me, Modafinil For Sale.
Yes, I’d love to claim bestseller status for any of my books, but honestly, I’d want the buyers to make the purchase because they want to read the book. It’s a bit of a purist attitude, I know, and maybe it’s one that will cost me a few royalty checks at some point. And I’m all for adding incentives to make the purchase more appealing, but making those incentives available only on one day. That’s like admitting that your book won’t sell without them and I’m not willing to do that.
Modafinil For Sale, Back to the $3,000 price tag for a “system” that teaches you how to do it yourself: Seriously. If you have $3,000 for book marketing, spend it with someone who will do important promotional work for you because after you spend it to learn how to create an Amazon bestseller campaign, you still have to implement it.
What do you think about these campaigns. If you've done one, what were the results.
Sandra Beckwith is a former national award-winning publicist who now teaches authors how to be their own book publicists. Get free tips and subscribe to her free “Build Book Buzz” e-zine at http://buildbookbuzz.com .
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