Are your book sales slow? For social media marketing, you may have tried Twitter and Facebook. Maybe, you’ve even put up a book blog to stimulate and engage your book’s audience.
I too dropped my first blog years ago thinking not enough results. That is, until I got some coaching on social media marketing. I discovered that LinkedIn markets my new blog beautifully. LinkedIn works so well for consultants, coaches, authors and other small businesses.
Maybe you made these two big mistakes on social media.
Mistake 1. You collected followers, friends, and contacts, but most of them weren’t your book’s best audience.
Until I focused my efforts beyond inviting friends and random contacts to join me, I got low results. So, for all three of my social media marketing (Twitter, Facebook, and LinkedIn) I shifted my marketing strategy from collecting numbers to concentrating my social media marketing only on my book’s best audiences. This may shock you, but this change makes all the difference in my results of getting my specific audience to my site.
Now I have over 4,600 members at my group on LinkedIn, over 1,200 followers on Facebook, and almost 3,000 followers on Twitter. All quality connections.
Results, Results, Results!
You need to also check what social media marketing is working and what not each month.
Check Google Analytics Monthly.
LinkedIn is usually my 2nd highest source of traffic because I post to targeted groups frequently and stay engaged with my own group there. When you start marketing, find out which social media sites bring quality traffic to you. How long do they visit your website? How many pages do they look at? How many get to one of your product pages? All will help you decide which actions bring you quality visitors and which marketing is paying off.
My Results Can be Your Results.
Some specific visitors just read my blog articles. Some come for my free reports. Many in my target audience take my hands-on teleseminars. The committed ones either read some of my books or contact me for my famous half hour coaching sessions to get specific solutions for their specific needs.
Less is More.
I still tweet, but only when it’s something fresh or valuable. I interact a few times a week at my Facebook (FB) Page and Twitter with people who want book writing, self-publishing and social media marketing.
Mistake 2. You haven’t’ become active enough on LinkedIn.
You may have joined and put up a short profile, but this is not enough. You may complain it takes too much time. Yes, you don’t want to waste time on just any social media – that’s why I suggest you give LinkedIn a better chance.
LinkedIn’s 3 Best Tactics that Bring Top Results
1. Do the most important thing first. Edit your Profile.
Your first profile probably needs freshening up. Make sure it engages your profile visitor. Show them the benefits of working with you, or buying your book. Don’t start so many sentences with “I”.
In all content marketing as LinkedIn and blogging, start from the YOU point of view. What can you do for your audience?
Include recommendations near the top because they sell books.
2. Join at least 5-10 groups that relate to your book or skills you need.
Keep researching and adding groups weekly that fit your book or business. Find these through search words for help like “book writing” and “LinkedIn strategies.” or search words of your audience who will want your book. Hint: My best audience is business people.
Do you know your book’s top 5 benefits? Put them in your profile and mention them in the groups. Do you know your book’s target audience? You need to know this for any book promotion to work. This is the pre-marketing know how that brings an author real success. Remember, benefits sell; features explain.
3. Get active on ten or more groups that fit you.
Once you join, request weekly emails on what new discussions are going on. Then, when they show up in your email (how convenient) you can decide which ones to chime in with your useful comments.
Each time you contribute, the whole group sees your face and who you are. That’s great exposure to brand you or your book. You can contact individuals privately by email too, which can eventually lead to a sale.
Develop Patience and Start Relating to Others in your Audience
Know that getting to the sale takes at least 3-7 steps, so don’t make the big mistake and shout out your website or link to buy your book. You don’t need to. Readers in groups will see your picture and what you do and contact you if they are interested.
Get people curious about your book. They will respond. Offer one comment at a time. Or offer a blog link to a piece that relates to the discussion. This is the one link that is not considered promotion. Remember these groups are for education and help – not to sell directly to.
LinkedIn offers many more ways to interact than other social media. That’s why I love it so much and have enjoyed its results.
A book coach 25+ years, I’m glad social media marketing is a great piece of the book marketing puzzle.
My mission is to assist you in getting more eyes on your book–the ones who really want or need it.
What’s your concern about LinkedIn marketing? Leave me a comment and I’ll respond.
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