Launching your book needs a lot of pre-publishing work.
You want your book’s audience to know you, like you, and trust you.
I urge new authors, and even experienced authors, to do the pre-marketing and create a platform that makes their book a success BEFORE it’s published, either online or in print.
What happens if your don’t do these steps?
You’re likely to publish and be disappointed your book didn’t sell more than 150 copies or make more than $150 in sales.
Here’s Platform Building Steps to Work on Before you Publish
1. Create 5 or more how to articles to get your ideal audience to your website blog. These skills build your website lists of your best audience who really wants your information.
At the end of each blog post be sure to add a call to action. It could be to subscribe for free, or buy a book or course, or any other page you want to promote.
When people come to your site, they are already presold on your excellent information they get in blog posts, podcasts, and free online trainings. Your ideal audience wants to make their lives and business better. Show them your expertise.
The Original Book Coach’s Hot Tip. Make sure all articles pass Google’s duplicate content rule.
2. Create your book and business selling website that includes landing (sales) pages for each blog post, article, product or service.
You need to give your audience reasons to buy your free and fee ebooks, book programs or services!
These pages called sales or landing pages need short strong sales messages with several benefit statements and quality testimonials. Results? As your book and service business grows so will these landing pages. Include a few images to keep your readers’ attention.
3. Install Word Press or facsimile blog at your site. Put up valuable content that illustrates your expertise and pulls your audience to know, like and trust you. So they’ll purchase your books, products or service. Each page of content in your blog has its own URL link you can share with a benefit statement before the link at Twitter, Face book, and LInkedin as well as other social networks that serve your book’s purpose.
The Original Book Coach’s Hot Tip…Write blog posts that feature one audience you want to attract, and get them opened by naming that audience in the title and first line.
Don’t quit like I did once. Even If you think your articles are not getting attention, this promotion works great after your consistent efforts keep your audience enticed and engaged. It may take a few months. I’m totally glad I installed word press and I submit 1-2 how to articles every week to keep my audience coming back!
4. Know and write your book’s Essential Hot Selling Points. These will include a list of 5-7 benefits (not features), your best audience,(knowing their values, beliefs and motivations) and your best book title and cover, the # 1 hot selling points that sell at least 25% more books.
Post Publication Actions To Take for your Promotion Platform
To build your readership at your site, you’ve already been posting useful blog posts. After you post 20 or so in sequence at least two times a week for your launches, for sales to keep you going, you need to integrate 2 kinds of emails (about 5-7)to your subscribers. Complete them early and send them by autoresponder.
Type 1. Nurture them. For example, give a valuable blueprint or short report away. Give tips on how to do something or a resource list.
Type 2. At the end of a friendly note and a short sales piece with a time limit, add your call to action. Here’s where your landing page URLs fit after an engaging question.(See my examples below.)
I learned from Bill Barren, a top marketer, that your potential clients may not decide to use you right away, so keep your funnel filled with quality content. You need to keep showing up weekly so when your readers are ready, you are too. All the big marketing experts lead this way and make millions. Why not you?
5. Comment on other high-traffic blogs that reach your particular audience. When you comment others will see your value when you add new tips after you’ve complimented the writer.
6. Join a few groups of like minded people at LinkedIn. Don’t’ do like I did in the beginning and join 15 groups. I learned the hard way; you don’t need to. Follow the discussions and comment when you can to show your wisdom. Be sure you join a few groups where your ideal audience hangs out, so you can get known and be chosen at the right time.
7. Realize you need to create a sales (landing page)for each thing you want your visitors to see and buy.
8. Create a twitter account and share tips from your expertise. Get these short tips right out of your book or articles. In just 240 characters, put short promo, then add link you want them to check out.
Start a tweet with your audience’s handle, such as “book writers” so you target to them. Include appropriate #book writing #book marketing #publishing xxxxx
I write a few dozen at a time and schedule them with Hootsuite to distribute to FB, Twitter and LI.
9. Write up a list of 5-10 tips with examples and submit in an online press release. They’ll be more likely to get published. Media wants how tos not promotional stuff. They want to please their audiences too.
Here’s Landing Page Examples of my Published Books and Other Programs To be a Model for You.
One and one/half year ago from the date of this publication, I added new landing pages for my Nonfiction Master Course where 10 colleagues and I via phone presented book skills in writing, self-publishing and marketing. A great way to connect with high functioning experts.
Two years ago we added a page so you could get my signature book and audios at my site.
Next, I posted my new ecourse 5 Writing Solutions to Finish the Book your Ideal Audience will Love.
In July, 2017, I created a landing page for a free premier book coaching discovery session to attract my ideal audience of fast track entrepreneurs who want to write a book to brand themselves and solve their potential client’s problems.
More Landing Pages Coming!(I list them on my monthly goals sheet.)
My complete brand new 17 short ebooks, cheatsheets and blueprints to help the self-starter get going. Some offered in small units to suit your needs.
My page of the premier book coaching package and a simple contract and what’s included and their value to the incoming client.
Hey, Any a-has from these tips? Keep a smile on my face all day! Let me know what tips above served you most. Send me an email.
If you are a fast track entrepreneur, and ready to commit to your book, find out about my valuable free discovery book coaching phone session to see if we are a good fit.
Latest posts by Judy Cullins (see all)
- Finish your Book Project Fast – Write High Level Activities - October 3, 2017
- Build Your Book’s Promotion Platform Before & After Publishing - September 14, 2017
- The BestPlace to Sell Books is Not a Book Store - September 11, 2017