Of course, you want to show your uniqueness. Because you want to stand out from the crowd.
Yes, stick to what you know, but think ideal targeted audience to stand out from the online sea of sameness.
Thanks Marc Wahinney in “The Coaching Jungle ” for his story on the stripper coach who built her coaching business around her talent.
Knowing and finding your ideal targeted audience is the most important foundation work for your coaching you can do.
Are you ready to niche down your ideal audience?
Consider These 6 Inner Qualities to Deeply Know Your Ideal Audience…
- Values. (from top to bottom)
- Motivators. (what makes them jump up each day smiling?)
- Core beliefs. (Some will stop their growth and some will boost it.)
- Emotional fears. (Each audience has pain points that keep them up at night.)
- What they want for themselves.
- What they are passionate about and committed to.
What do your potential clients think when they see you offer only general help to your personal growth audience?
Do they come running to you or do they slip away quietly? You don’t know what you don’t know. That’s why coaching and consulting is so important to anyone who really wants success and are willing to do what it takes to get it.
From Hallmark–Do you care enough to send the very best?
From my many years of helping clients get their word out, I know for certain that when your audience notices you don’t specifically solve their problems, they think you just don’t care.
Choosing the right audience matters to your financial success. This is just one of the pre-marketing steps that set you up as a coach who really cares for your one ideal targeted audience.
This foundation works for book writing as well as building a coaching business. I coach my book writing clients to choose their ideal target audience first before they write the book. This advice transfers to attracting the right client too.
The key to getting noticed online is to laser focus on one audience at a time. Do you say your audience is “personal growth ?” That’s too general. Narrow your audience more. Address their problem or challenge that drives them crazy.
Client Study Example: Executive Men Over 50–Transform Work Burnout to Create Jump out of bed Energy that Most Doctors Don’t Address
Louis, is an Integrative MD, who in one early session, discovered he needed to narrow his audience down from Over 40 men who wanted better health. He came to me because while he is a doer, he needed guidance and hand holding to get the best product out to attract his particular clients. He had some doubts. Procrastination. Perfectionism. Pedantic language instead of his potential client’s.
Together, we brainstormed through my new ebook,”Know and Find your Ideal Targeted Audience to Create Book and Business Success” and 1 x 1 coaching. He is willing to overcome his doubts and invest in himself.
To figure out who is your ideal target audience, would you like a 1 x 1 coaching session where we partner to discover that audience and where they hang out?
One Happy Client’s Testimonial
“Judy Cullins, you are like a breath of fresh air–definitely laser–You really helped me gain clarity and understanding in that 30 minutes re target audience than I have ever done… I have spent the last few months wondering who my target audience is and wham bam… in 30 minutes you nailed it… so much easier now for me to proceed and know how to write my book on yoga for stressed out business women over 50, market it, and write sales letter for my site. Thanks so much. I know you have loads more tips up your sleeve. I’ll be back!”
Free bonus system worth $49.95–my short ebook to know and find your ideal targeted audience is included with your strategy session.
Just picture your right clients running to you for your service!
P.S. This offer is good until August 13, 2017
Questions? If you want pithy help to a question you have, ask me in an email. Your reward? A cheat sheet to help you know your ideal audience.
Latest posts by Judy Cullins (see all)
- Finish your Book Project Fast – Write High Level Activities - October 3, 2017
- Build Your Book’s Promotion Platform Before & After Publishing - September 14, 2017
- The BestPlace to Sell Books is Not a Book Store - September 11, 2017