If your book is not selling well, it may be because you didn’t do your marketing research before you wrote it.
What I know works for my book coaching clients, who chose me early on to write their book instead of trying to fix problems half way through the book, is that these mistakes are avoidable. When you know the business side of your book, you will have a solid chance to make it a financial success.
Here are my two tips:
Tip One. Write out your pre-marketing strategies before you write your book.
Incorporating my “Essential 9 Hot Selling Points” from Chapter 3 of my book first will save you from wasting valuable time taking the wrong path – the uneducated one. Check to see if a primary audience wants your book first, so it sells well after you invest all that time into it.
Many authors just start writing because they have the passion and a message to share. What they need to do BEFORE they write their books is to do some marketing research. They need to set up a business around the book or treat the book as a business.
This must include:
who is their primary audience ( to brand themselves and business)?
what is their targeted book title to that audience?
what are the 5-10 best benefits (not features) that will help sell it and them to that audience? R
Sorry, the reality is that not everyone will want to read your book.
Tip Two. Replicate the big shot authors’ ways they wrote the chapters of their books so they branded themselves and made thousands or millions of dollars.
It happens in the chapters. When you engage your readers by giving solutions to their challenges in your chapters, you have a fan for life.
Also think format. You can brand yourself exquisitely in your chapter titles, headings, author tip titles, stories, case studies, and sidebar titles with a little help.
The big mistake in your chapter writing? Telling what you know. Kind of like lecturing. No one wants to be told what to do. Your readers want to know you care about their specific problems, so you may want to think about using a chapter blueprint that does this. I just happen to be the author of “Write your eBook or Other Short Book Fast!” at Amazon and my site.
Educate yourself before you write your next book!
These tips come from Chapter 2 and 3 in my “Write your eBook or Other Short Book Fast!” If you have a question, just contact me at LinkedIn or Facebook, or ask me a question.
It’s a free service I give.
Want to make me get a big grin on my face? Just leave a comment or question. I’ll be grateful!