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"Who is your primary audience (target market)?"


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Knowing your target audience is the first step to your business success, where can i find Modafinil online. People read your book because they want answers for their specific questions. Buy generic Modafinil, They have concerns and want solutions. When they see general copy, they get turned off and leave, Modafinil long term. Buy Modafinil Without Prescription, This is a "kiss of death" because, if they don't finish reading those chapters, they won't recommend your book. There goes your 24/7 sales team. Buy Modafinil without a prescription, Why not take this first step to making your book a business. If you do, you will be pleased with generating more book sales and increasing your business credibility and visibility, buy Modafinil no prescription. If you don't write for a target audience, Modafinil steet value, your buckshot message will not be effective, and take so much more marketing and promotion time.

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One Size Does Not Fit All


From a recent book coaching session, Modafinil used for, a nutritionist wanted to build her brand with a book about snacks. She has multiple audiences. From checking the best keywords for her new title, Modafinil mg, we changed the general title of "healthy snacks" to one for a more targeted audience. We created two strong keyword phrases in her evolving title, Buy Modafinil Without Prescription. Is Modafinil addictive, The first, "diabetic snacks" that is already searched by over 18,000 potential readers a month, Modafinil pharmacy. Then we added another strong key phrase to "lower your blood sugar." This benefit and keyword phrase more than doubled her search results. Modafinil photos, This shorter book aimed at a specific target audience will bring my client bigger results.

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Keep asking yourself, "Who really loves and wants my topic and my tips, Modafinil without prescription, and will pay for them to make their lives more productive, Order Modafinil online c.o.d, healthier, or easier?" "What will they Google when looking for answers?" When you don't preplan and do marketing research, your best audience will miss out and not get your specific wisdom, where can i cheapest Modafinil online. You will miss out because of the high competition in your topic niche. Only the already famous or big marketers win with general titles (think of Mark Hansen and the Chicken Soup Series), Buy Modafinil Without Prescription. Modafinil gel, ointment, cream, pill, spray, continuous-release, extended-release, He actually made more money on his how to market your book seminars.

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How can you know what your primary audience wants before you write your book?

Buy Modafinil Without Prescription, This is the key question, isn't it. You need to know what you deliver is valuable to your audience, Modafinil canada, mexico, india. Who do you know who is interested in your information.

One answer is to survey people you think may want your information. From my experience, and hosting a group on LinkedIn, they do offer this great opportunity. Do a LinkedIn survey, Buy Modafinil Without Prescription. In it, ask your contacts to give you their greatest concern about their life or business. Be sure they share their background with you, so you know what questions to answer in your chapters. Even make each chapter one of their questions. Then, answer it after your opening hook. Buy Modafinil Without Prescription, While this seems daunting to some of you, it is all important if you really want to get noticed, respected, and appreciated by those you want to help. Knowing your target market is step one to know before you get those sales you want.

Make my face smile. If you want to share your book title on this blog and your target audience, I'd love to help you. For you fiction writers, tune in to another blog just for you.

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  • http://onemoreserving.com Kathy

    Judy,
    This is so true. Writing to a specific audience is like direct marketing to those who truly want what you have. If you miss your niche, you miss the opportunity to connect with those who can keep increasing your circles of influence.
    Always enjoy your posts.

  • http://www.goodmanagementisnot.com Joel

    Judy,
    Once again you are right on target. This is why your RSS Feed is something I review daily.
    The tip about taking larger topics and creating smaller, more targeted content hit home.

  • Thomas Smith

    Hi Judy,

    As a long time publicist and journalist now working on my first book, I couldn't agree with you more. Music marketing, after all, was originally based upon book marketing. That said, I can't tell you how frustrating it is to ask what someone sees as their target audience and they say, "Everyone." Even if that were so, what is it going to cost in time and marketing dollars to reach "Everyone." Authors are better at considering this point than musicians, but it's still a struggle.

    As for knowing who your audience is and what they want, I still find way too many "artistes" who believe if they build it the audience will come. That's not bloody likely. There are so many people thinking that way — write the book, sit on couch waiting for magic to happen — that it only takes one person making even the smallest move towards self-promotion to outclass and outsell everyone else.

    The only point I would add to your fine piece here is to research the competition. What does your book offer that others do not? Before beginning "From Off," my husband's memoir about growing up with multiple personalities, we read and continue to read any other account we can find. Like most autobiographies out there, most stories in this genre are of the "I succeeded! Aren't I wonderful?" school of thought. We decided early on to focus, not just on Darrell's life, but on the sociological, psychological, historical and even geographical elements that caused his life to turn out as it has.

    Our target audience is college psychology courses because the only other two works widely and readily available to someone interested in the subject are "Sybil," with it's 50-year-old and hence out of date science; and "The United States of Tara," which is, as even the female multiple who served as an adviser to the now-cancelled series points out, shear fantasy that puts its comedy ahead of its responsibility to portray Dissociative Identity Disorder (DID) correctly.

    One last vent: Please, folks, have a message or, better yet, a moral to your story. Impart some wisdom or give the reader advice or whatever you feel needs to be in print. So many people write books — including just about all on the New York Times Best Seller list — without having a thing to say. When I was teaching I'd tell my students, "I don't want you to tell me about your life. I want you to tell me about mine." Forget that point and you're wasting everyone's time.

  • http://HappySexyLife.com/ Merry

    Hi Judy,
    Thank you for taking the time to provide this valuable information – I’m soaking it up.
    I’ve already written my book, “Learn to be a Soulmate Magnet: A Workbook for Attracting Mr. Right.” I did some keyword research and I knew I was writing to single ladies in their 30s and 40s, but I think perhaps I needed to narrow my niche even further. Not only would it have helped with marketing, but I think the book would have been better written if I’d written it as if I was writing to one person, rather than a general group of people who are looking unsuccessfully for love.
    Add to that the fact that I don’t have a big social audience or a lot of subscribers and didn’t really promote the book anywhere except to my readers and social audience and I’ve ended up with a bit of a flop.
    Reading here today is giving me some ideas on how to re-work it and get it to the audience I intended for. I can’t thank you enough.
    Merry

  • http://www.bookcoaching.com Judy Cullins

    Merry, good to see you here again. Now that my blog is fixed and we can ineract, I’m here to support you.

    One, I prefer “action guide” to workbook. It’s new and fresh and workbook is old and dead. Just a thought.

    I’m full of them–I’ve been coaching for 25 years and it creeps in. Haha.

    Did you know that most books are a flop? Authors sell only 150 or so copies? Better to write with purpose–build a business around your book.

    On promotion? Write blog posts to each audience in your book too.

    One reason is that authors don’t use a smart coach to shorten the learning curve. If you don’t get coaching, I suggest you read ch 2 and 3 of my write your ebook…
    at http://bookcoaching.com/tips-writing-a-book2.php

    It’s worked for 85 clients who published with me!

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