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  • http://heinleinpubservices.com Jay

    great post Judy!~

    the "5 W's" def apply to publishing and writing… starting with… "Why?"

  • Judy Cullins

    Thanks Jay, Many writers feel that must keep writing no matter if they don't make money for their efforts.

  • http://www.ericmgarrison.com Eric

    How well do books by the same author, even if those books are not related to each other, help the other books sell?

    In other words, if Dickens were alive today, would the sale of his Oliver Twist help sell a Christmas Carol and vice versa? And if Dickens wrote a cookbook, would that help sell Oliver Twist, etc?

    Just curious…..

    Eric

  • Judy Cullins

    Hi Eric,

    This article refers to writers that keep writing without ever getting their precious word in the readers' hands. So while Dickens is already a big name, he shoudn't read this post! haha.
    And if you are writing a second or third book, I hope you got the first one well-promoted.

    Eric, What is this book's title of yours?

  • http://www.amazon.com/Mastering-Multiple-Position-Sex-Unforgettable/dp/1592333869/ref=pd_ts_b_9?ie=U Eric

    Hey, Judy.

    I have loved reading your site.

    My book is "Mastering Multiple Position Sex" and I have followed your 50/50 rule.

    If I write for an hour, I advertise for an hour. If I spend two hours addressing postcards and press kits, I'll write for two as well.

    If I am interviewed by a national magazine, paper, or TV program, I count that as my 50% for the day, then spend that same amount of time writing.

    It's all about balance (while still working on my next book).

    Cheers!

    Eric

  • http://www.ericmgarrison.com Eric

    At every speaking engagement I get, I bring postcards. I also add "author of ________" to my byline for print and online interviews or articles I write.

  • http://www.ericmgarrison.com Eric

    And you are SO right – nobody will every walk out of a bookstore with my book in tow.

    One thing I do, Judy, is write a hand-written thank-you note to any online service or mom-and-pop bookstore who does carry my book, who reviews it.

    At my professional conferences, I always make sure I include autographed editions in the auctions, so other therapists can see the book as well and refer it to their clients.

  • http:www.bookcoaching.com Judy Cullins

    Eric, Glad the 50/50 rule is going well for you. I was curious how you market your book about sex positions?
    Do you market on the internet?

    One tip–You are marketing the slow, hard way wih specific hand written letters. WE are all so busy today, we take a shorter, easier way, except for a little learning curve.

    Thanks for you ideas!
    Judy

  • http://www.WillBuyAnyHouse.com Bill

    Hello Judy,

    I have a few questions maybe you could help me with. I have written a eBook about 5 years ago titled: How to Talk to Real Estate Sellers: and Negotiate a Fabulous Price. A title I believe i will change, to make it more succinct & dynamic per your advice.

    My delemia, I want to write another book on one of two topics: 1. Negotiating or one along the lines of 2. Listening. In fact I can make them a series you know like the series: XXX for Dummies, XXX Chicken Soup for the Soul.

    Do I work on perfecting and marketing the first book or start another?

    My strengths are negotiating, listening, empathy, and business, and have some formal training as an BSN, Registered Nurse. So understanding and working with people comes pretty natural.

    any thoughts for me?

    Thank you,

    Bill

  • http://http:www.bookcoaching.com judy cullins

    Bill, It's good to know your strengths. I do think you should first decide what am I wanting my book to do for me? Get realestate clients? Or ??

    If RE clients, then if you can invest $35, ou should book a 30-minute session with me to get your book's pre-marketing strategies refined including your title.

    When you book with me, I do visit your site and see if it supports your promotion! You must have the 3 Big Marketing skills going well. (best Book, promotion, site)

    Is you second and third book also for Real Estate clients to be? You need to nail that specific audience to move on!

    For the breakthrough book coaching, see
    http://www.bookcoaching.com/book-coaching.php

  • http://www.Savvy-Writer.com Rebecca

    Wow! This post made me stop and think for a moment. I finished a non-fiction book for teens and have been pondering a followup. I think it's best to take it 'one book' at a time, especially when you're a new writer. I have no desire to become overwhelmed with marketing one book while writing a second one.

  • http://lkwatts.com LK Watts

    I'm so glad I waited a while before I started to write my second book after publishing my first. But I think my reasons differ slightly from yours. The main reason I'm glad is because I've learnt so much from my editors professional opinion. If I started to write immediately after finishing my first book and I didn't wait to hear back from my editor, I think I would have made all those same mistakes again. I think some people are so eager to release books, they rush the process far too much. If I had written both books before having the first one published, I wouldn't have given myself the chance to learn from my previous mistakes.

  • http://www.bookcoaching.com Judy Cullins

    Rebecca, I'm so sorry to be so late to answer you. I advise marketing the heaven out of your book for a good year or so–See what works and what doesn't. Then write another one. First books usually sell less than following because of the new marketing youuse. If not subscribed to my weeklygems, do so–at http://bookcoaching.com/wp/ten-tips-to-get-starte

  • http://www.bookcoaching.com Judy Cullins

    LK Watts, You did with an editor what I do as a book coach–but it goes much further.I help make sure each ch and insides sell the book too. But that's in a my sessions that I charge for.See more value than an editor at http://bookcoaching.com/publishing-your-own-book….

  • libby555

    Excellent!

  • Kim Hillman

    Great article, Judy! It’s nice to see something written by someone else who “gets it!” Promotion is so important. So many writers don’t think of that. And I would add that it’s also important HOW you promote your work. Don’t throw your line into a pond with no fish. You’ve got to go where the fish are biting!

  • Judy Cullins

    Kim, I agree, targeted marketing is a must! Thanks for stopping by :)

  • http://twitter.com/brisbane_artist brisbane_artist

    Hi Judy, I do understand what you are saying. I have a workbook series that has to support the book. But this doesn’t mean I won’t be promoting. I will think it through first myself and then pay for some coaching, Jo

  • http://twitter.com/brisbane_artist brisbane_artist

    I really relate to that. However I was ready to publish and was held up because of some rogue code in the document. In the meantime my mentor kept saying are you sure this is finished. I learned more at that polishing stage then I have ever learned. Jo

  • The Scribbly Bark Poet

    Thanks Judy for some sound advice – you’ve made me rethink publishing my 2nd book – perhaps I need to teach my first chick to fly first

    Cheers

    Maureen

  • judycullins

    Maureen, Sounds like you will educate yourself before you .leap–so sad to see those first books fail.

  • judycullins

    KIm, Good to see you’re on the ball with this. Just choose 1-2 marketing strategies that work-focus on them.

  • judycullins

    Jo, I too remade my workbooks into books that were self contained and much easierer to market. You simply send them to a journal to do the wriring. Readers hate emply lined pages. and they need examples before they will take action!

  • Gina @limitlesscoach

    Thanks for this Judy! I have just published my first career coaching book (Happily Ever After for Grown Ups – available on amazon.co.uk out of the UK) – and book marketing is a real priority for me at the moment. My career to date has always been in PR but I’m finding it quite different to market my own thing! Anyway, I just wanted to say thank you for this post. Really insightful as always and helped to confirm what my priority should be at the moment. I may shelve those book 2 plans for half a year at least! Thanks again Judy.

  • JC Szot

    I agree, but…. Every author needs to keep producing so they can develope a backlist. It’s very hard to juggle the creative part and the business end of publishing but it can be done. I have a shedule. I have certain days devoted to marketing and certain days that I devote to keeping my production moving. Now with 11 releases out I’m making fairly consistent royalties. Like the stock market- don’t put all your eggs into one basket. Promote that first book but get moving on your next project because if readers love your first release they’re going to shop your site and be actively looking for something else that you’ve written. don’t us readers do the same?

  • http://www.bookcoaching.com Judy Cullins

    Great advice! Yes, if your first book is doing well, continue to promote it while writing the next if you can handle doing both :)

  • http://www.bookcoaching.com Judy Cullins

    You’re welcome Gina! Good luck with your first book on Amazon :)

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