First, avoid the myth that your ebook is worth less than a print book. An ebook establishes your credibility as much as a print book. The biggest mistake is to price your ebook too low, unless it’s more of a free sample of you to market your other books and services. Think of your book’s value to its primary audience first!
How to Determine Your eBook’s Price
The old rule of thumb was to make 8 times the cost of your book in printing costs. If you write a concise, short how to ebook of 25-75 pages, you have no printing costs. Your writing time is hard to factor in. So, charge according to your ebook’s perceived value to your specific primary audience.
If you’re an expert in your niche, then people will pay more for your advice. And remember, your quality ebook is the number one way to establish you as the expert. From it, you can charge to match your expertise.
Your online audience wants solutions for all kinds of things, and they want them now. And, even though a book can’t be the magic bullet, your audience thinks it will be. Your job is to educate them inside the book and answer their concerns.
Examples of eBook Prices
If your audience is a business person who wants to write an eBook, and your book shows specific skills such as chapter writing, then you can charge more than a self-help general topic.
Instead of $8.95 for a general topic, you can charge double that for useful, specific information. Books sold at Amazon will need a comparable price to all others in your niche. One book that sold for $24.95 on an author’s website sold for $15.95 on Amazon. They have their own style and rules.
One recent book coaching client, a dentist, wrote an eBook called “15 Tooth Ache Problems and Their Remedies.”
In 15 chapters, she showed how to treat the problems and also how to prevent them. From my advice, she knew that prevention health book titles don’t sell well, so she wrote the book based on her patients’ problems and concerns (i.e. one chapter on wisdom tooth pain). Each chapter focused on one problem and one set of solutions. Her 70-page ebook will sell in the vicinity of $12.95.
Think of the Convenience an eBook Brings Your Audience
Most online book shoppers want their information right now. So, if your eBook is at your business website or another book-selling site, the 24/7 availability is a convenience, and if your sites are targeted to your best audience, you will make plenty of sales with almost no oversight. That’s a real time saver compared to mailing print books out.
Create Much Higher Profits from Your eBook than Print Book
With no costs, except 3-5 hours a week of promotion time, your eBook will sell well. One best way to promote your book selling site is to do some organic promotion with social media marketing. I recommend blog articles that share small tastes of your eBook and shared with Twitter, Facebook home page, and LinkedIn groups. Blogs also give you credibility and new traffic to your site–leading to more ebook sales.
Your audience will pay more as long as your ebook fills their needs and wants, and you are in the right place at the right time.
Think LinkedIn and other social media sites where your audience shows up. Remember your audience is Googling your topic in long tail key words every day. So, your blog and book titles matter for bigger sales.
Quality Counts and Brings More Sales
Be sure to get some professional help on the front end from a book coach who knows what sells best. For instance, how to engage your audience in your book’s title, each chapter title, and inside each chapter with headings that motivate your reader to finish your ebook. If they don’t finish it, you won’t get good 24/7 word of mouth. And an experienced book coach knows the 9 pre-marketing skills you need to know before you write your ebook. These help you short cut your time in writing a quality book and bring you many sales from happy buyers. Just writing from the top of your head, then getting a line edit at the finish line is not the way to top quality. A book coach knows the business aspects so important for a financially successful book.
If you want to write a quality book that brings a higher price, check out Judy’s most popular book at http://bookcoaching.com/tips-writing-a-book.php
Sharing is Caring!
How did you determine the final price of your ebook? What questions do you still need answered before creating your ebook’s price tag? Please comment. We all benefit from each other’s questions and experiences 🙂
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