Do you want to write a book your audience will love, but aren’t sure how to start?
If so, you aren’t alone. This is a top concern of most top business people who have a good idea and wonder if it’s good enough? Who wonder if their peers will approve of their message?
I remember my own first book I self published in the 80’s, The Annotated San Diego Networking Directory. The idea was to position myself as a savvy business coach who could help other displaced career changers find help from the weekly meetings of networking groups there get help for the less experienced. I’m forever grateful to the networking group that got me started – called, “Giving and Receiving Organization for Women (GROW) in San Diego.
A prolific life and business skills trainer working with corporations and colleges, I wrote the courses and seminars that prepared me to evolve into an author and create a business as a book coach way before the internet became popular. My business is based on my signature book, Write your eBook or Other Short Book – Fast!.
Over 37 books followed, 20 in life skills and 18 in book and business skills. These how to life skills books were not on the best seller list, but were great sellers. I wasn’t going for the best seller ego trip because I’d researched its negative aspects.The short books I published amplified my teacher income by three times that income of $2000 a month. I sold them all in all the seminars at the back of the room.
You can bet my confidence shot way up when in a Conquering Clutter Class, I sold multiple copies of Mindmapping for Writing and Outlining, 10 Ways to Super Memory, Vision Fitness, Protect Yourself from Eye Disease, Prevent and Reverse Arthritis and Osteoporosis the Natural Way, Prevent Carpal Tunnel 10 Ways, How to Boost Your Immune System, Beyond Speedreading, Superlearning for College Students, Managing Multiple Priorities, Conquering Clutter.
When I added business and book writing, self publishing, and marketing books, I didn’t ask permission from the traditional publishers; I invested writing time to create useful short books to build successful books for my students and clients. At the same time, I wrote a newsletter that went out to my 400 subscribers at the time. Today, this list is double opt-in and is more than 6500 devoted subscribers to my once a week free articles that help my site stay at the top in Google as well as educate and entertain my wonderful fans.
To answer your possible question, “I’m not ready.”
Me too. Seems a common challenge among writers. Remember the book, Feel the Fear and Do it Anyway? In the beginning, I knew few skills in book publishing. Through networking actions, I found a book formatter, a cover artist, and a book coach, the late Dan Poynter, author of The Self-Publishing Manual. I attended dozens of NSA speakers business seminars, positioned myself as an eBook coach–long before the internet got popular. I spoke to business groups about passion. Good thing I’m a speed reader – wrote and delivered my course, “Beyond Speedreading” that rivaled Tony Robinson’s in the 90’s. I made friends with many influential people and evolved into my recent today’s tag line,”The Original Book Coach”.
So, let’s look at what you need to get started now.
Seven Steps to Position Yourself and Your Book as Champions
Step 1. Get support.
Network where it counts. Join Facebook groups and business pages. If you are in business, be sure to join LinkedIn groups to help you grow. You may like my book group of over 15,000 members there, many are go-to persons that will give you tips to help you.
Step 2. Position yourself as who you want to be.
Join related communities and offer to take a position to help out. I took on getting top speakers for our self-publisher meetings.
Step 3. Connect with like-minded, positive mindset people.
People who can help you rise among the ordinary. This is a big reason why I’m still on top today (after too many set backs to count).
Step 4. Stay in touch with what I call Influentials.
People who have gone before you in your area of expertise. While taking webinars and telecalls from top go to people in their fields, I give phone hugs and write emails to connect with them personally, and offer to help them.
Book Coach’s Hot Tip: Remember to keep the flow of giving and receiving in balance. If you just give, you can’t earn enough to sustain yourself. If you just take, others will drop you.
Step 5. Offer your best how-tos in blogs.
Share your insights with Facebook, Twitter, LinkedIn discussions, and speak to groups where your ideal audience hangs out.
I quit my first blog – lack of patience. But, I paid attention to my next and last WordPress based blog. Over the last 8 years, these 300 plus blogs and articles built my Google status. I’m still #1 with keyword, “book coaching” and featured before many other popular writing coaches. Plus, these articles serve my audience to get what they want to get their book going.
Step 6. Keep you and your book alive.
Update your how-to books every 2 years. Or, like I do, write new updated blogs, shorter eBooks and Special Reports.
Step 7. Upgrade your skills.
In all parts of book writing, self-publishing, and marketing. Start with the Essential 10 Hot Selling Points – pre-marketing skills to position your book to be financially successful and to position yourself to write top quality copy a lot faster.
Finally, bypass spending 10 years or 10 edits on your book, when you can get it started with the first steps of making sure it’s profitable. Knowing the 10 Essential Hot Selling Points helps you write professional, engaging copy just for one audience. And, thereby become a Champion author who can offer your related services to parlay profits and attract followers and fans.
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