As a writer, your website is one of the best tools you have to improve your livelihood. People read and shop online more now than ever before, and that rate is only growing. If you want these readers and shoppers to stumble upon your website a little more often, you’re going to need to sweeten the deal. If all you have is information about you as a writer and shop links to the pieces you’ve written, no one has a reason to stick around. It’s time to reimagine your website.
1. Swap Guests Posts
Never underestimate the power of networking. One of the best things you can do for yourself and for your website is to connect with others. Find popular websites that pertain to your nonfiction niche, and get to know the people who run them. By trading guests posts, you’re building backlinks that are valuable for your SEO. You’ll both show up higher in Google’s ranks. You’ll also be introducing yourself to potential new readers who have found you through your guest post. Everyone wins.
2. Cross Promote Your Content
If you have followers on Facebook or Instagram, they may not even know you have a website. They’ll keep in touch with you there without having a reason to look elsewhere. Try cross promoting your content. Do you have a new blog post up on your website? Provide a link on your other profiles. Add clickable “share” buttons to your posts to encourage people to spread content they’ve enjoyed. Linking your presence together across all parts of the internet will help you build a stronger audience.
3. Boost Your Engagement
There are a lot of technical and complicated nuances that go into measuring and tracking engagement, but learning how to do it can prove to be useful. You’ll be able to see what kind of content your current followers appreciate the most, and if any ads you’ve run are actually cost effective. You can strategize based on what you already have versus what you’d like to have in the future. If the traffic you get comes from loyal followers, making them even more loyal will encourage them to direct their friends your way.
4. Provide Excellent Content
Content is always key. If you don’t have much content or the content you provide isn’t original, no one will have a reason to visit your website, much less stick around. Original content is a great SEO tactic to boost the amount of traffic you’ll get from organic search. If you update on a regular basis (such as two posts a week), the people who visit you will know when to come back for the next post from you. They remember what night their favorite show comes on, and they’ll also remember what day their favorite writer will post.
5. Do Something For Free
People love free stuff. Do you have a small eBook you can release for free, or at least an excerpt of one of your other books? Are you so knowledgeable about your niche that you can provide little lessons that will help people? Can you create nonfiction writing tutorials that other budding authors can use to help them get started? Do something generous – someone is always willing to take you up on that generosity.
You might need to play around with your strategy for a little while before you get it perfect. Every writer speaks best to a different kind of audience, and you might still be finding yours. It’s all a learning process.
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- How to Build Traffic to Your Nonfiction Author Website - November 20, 2017