Nonfiction Book Writing, Self Publishing, & Marketing Coach

How to Get More Book Sales by Adding Value in Each Chapter


Do you want your chapters to engage your readers, so they’ll finish and recommend your book?

Here, you can see how one client revived her yoga book chapters with specific examples and short tips. She infused her writing with entertainment, polish, and easy-to-read language. When your chapters engage and don’t bore, your readers will gladly spread the good word of mouth about your book.

One Client’s “Ahas” from Our Coaching Session

From just two sessions, I got so many ways to hook my audience for my yoga book to make each chapter more entertaining, polished, engaging, and easier to read. I loved your idea on using the tips as a separate blog post to promote the book. Thanks so much! -Ntathu from UK

When you use these hook elements like my client did to further brand her book in each chapter, you will copy will be authentic and natural.

Ntathu brands her book chapters further by including a special tip. She will place several tips in each section of each chapter. These please her working executive mother audience. Tips allow them to get value in a minute.

Indent the tips 10 or so spaces from each margin to make them stand out. You can shade them or put them into a box, but make sure they are readable to all eyes.

Think marketing throughout your non-fiction book in chapter titles, in chapter headings, and in subheadings. They should all engage and motivate your reader to keep turning pages.

It’s Not the Book; it’s the Hook!

Here’s Six Ways to Hook Your Readers (with examples)

1. Branding Tip Example for Ntathu

STREE-FREE YOGA TIP. Keep your spine straight in line with your head, neck, and trunk. This allows your life force energy to flow freely through the body.

Another way she can brand her book title of “Yoga Stress Management for Working Mothers–A Practical Guide to Worry-Free Living” is to place other short information throughout the chapter in-between the copy that follows the headings.

2. Truth Example for Ntathu

STRESS-FREE YOGA TRUTH. For the more advanced ”Alternate Nostril Breathing for Deep Calm” exercise it is best to learn it under the guidance of a qualified yoga teacher. If you feel light headed, dizzy, or unwell, please stop and rest a while.

You may also make some of your wisdom pop out to your reader with something like these in all caps. TRUE FALSE MYTH. Just keep them short with the caps.

3. Wisdom Example for Ntathu

STRESS-FREE YOGA WISDOM. The practice of yogic breathing exercises offers you a way to move through your worries and manage your life in a more peaceful and balanced way.

Use a different wisdom tag in each book according to the subject.

4. The Case Study Example for Anyone

A case study is a sample short story – a vignette of your audience and their experience and solutions they got from you. These are powerful examples of how you can attract your audience to you. Case studies show you as authentic and professional. Be sure to give your story a title. Use dialogue to keep the action going and keep your copy fresh.

5. Grammar and Word-Usage Alert

“I had no idea that I was using capitalization wrong with certain words like yoga. I didn’t know how repetitive I was and also that using lazy words like nice, stress, and other vague, general words give my readers far less value,” Ntathu said.

You may not be aware of certain syntax rules. We all commit what I call “writing sins” or old die-hard habits we had years ago. A book coach can point them out.

6. Dialogue Sample

As the above quote by Ntathu, you too need to use dialogue whenever you can. Some people refer to it as a sample of “creative non-fiction.” It will really juice up you copy. Dialogue means you write in present tense, which is always more engaging than past tense. It’s the here and now approach that engages rather than the past tense “telling” that gets boring.

Remember, the sidebars in a lot of non-fiction books? Or the opening quotes? These new six creative ways of adding new material to each chapter to hook your audience and keep them satisfied will serve you well in your next book. Be aware of your best targeted audience as you write your chapters. Serve them and they will return the favor and buy your book.

Please leave me your comments or questions on this entry. Is it fairly new news? As a long time book coach, I wonder.

Want to get this help with your book?

Or, contact me by email and ask me a few questions.

Judy Cullins

Judy Cullins

Book Coach at
Judy Cullins, MA, is a book coach extraordinaire with 30 years of expertise.In her VIP packages, she offers entrepreneurs, leaders, and upper management shortcuts to complete their ebook and print book fast. She teaches the essential skills to self-publish and market your book and services online with powerful results.
Judy Cullins
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  • Derrick "Doomie

    This is just what I needed to get me going! I've been mulling over how to create the best possible "chapter titles" for my table of contents, and using the outline to draft my book. I've read over and over where engaging chapter titles that relate to the book's theme and actual main title create more sales potential; but I can never find examples to give me a better idea. Thanks

    – Doomie Bey

  • Judy Cullins

    Doomie, Glad this can help you out. This is excerpted from my book Write your eBook Fast that has all the tips to pre-market your book inside and is now available at

    GEt that one and all the good info is in one place!

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