You may already have an eBook out in Kindle, PDF, or another format. You may not know that when you include certain final touches to your ebook, you add additional value. Value that widens your reach and increases your regular business sales.
11 Essential Tips to Increase the Value of Your eBook
1. Cover Page.
Use a photo for an easy cover. Include your website URL for non buyers – it’s free advertising!
2. Title Page.
Comes after your cover page. Include your book title and subtitle, your name, URL, and date. I put several hot testimonials on mine =)
3. About the Author.
Use a picture on the left side or right side. Tell something about yourself. Include your name or business brand here to get more visibility. Here’s where your reader can know you and trust you. Include your URL to your subscription page for extra opt-ins.
4. Table of Contents.
Includes your introduction, but probably not a foreword as you would in a print book.
Make it less than one page like a mini sales letter. Give reasons for the reader to finish reading your ebook.
6. 3-5 Chapter Titles.
These should brand your work. Include links within the chapters to other products you sell – even affiliates.
7. Screen Shots and Graphics.
You can use a service like Snagit. Place these on the right or left side of your pages. You can copy and paste them in. Pictures add value and make your book more interesting and readable.
8. “Pull Quotes”
Text you want to emphasize, usually in a larger font in a box.
9. End Remarks.
Here’s a chance to review the benefits to your new readers. You can include these at the end of your chapters and at the end of the ebook.
10. Resources and Resource Page.
Give short write-ups for these you already mentioned within the ebook and include links to purchase them.
11. Final Page.
List and describe other ways you can help your audience that include audios, coaching, seminars and other more expensive programs in your sales/marketing funnel.
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What ahas did you get from these tips? Can you add any tips of your own? =)