If you’re writing or finished your book, you may have a website up and wonder why it isn’t making the sales you want. Maybe you haven’t created your site yet. Of course, you want to increase customer traffic and increase your customer base. That’s why we create websites.
If you haven’t made web sales and increased your audience to where you want to be, then maybe you need a website Do Over.
If you are like me, you want to stay up with new technology even if we are non-techies.
I keep updating my keywords, my blog, and my offers at my site – now on my seventh website do over. Websites are a work in progress, and since the web keeps changing, we need to keep up with them. This version will show me as the “go to” mentor who knows her stuff about books and eBooks, and can help others improve their business profits.
First, take this website quiz to see if you are on the right track.
Five Minute Web 2.0 Website Update Quiz
Score the below questions from 0-5. 1 for YES, 0 for NO. Add up the total and see recommendations at the end.
Ask yourself these questions.
1. Have you hired a webmaster without writing your web copy first?
The number one mistake authors make is not to give their valuable visitors a reason to buy. Yes, you want them to trust you. Instead of just a mission statement and bio, put up a link at the top leading to your promotion platform of why they should choose you over your competition. Instead of a welcome, place a list of keyword optimized links that when clicked, take the visitor to one product, a book or an audio of a teleseminar. You can see my book offers on my homepage now with links to a sales letter. Also, I offer coaching information on book, blog and web writing. I offer free blog updates weekly and bi-weekly that build my interactions with my audience. It’s all audience marketing. Give them what they want – answers to their problems.
Once your visitor clicks these, it should take them to the landing page that I call a sales letter page. More on sales pages in my special report “Planning Websites for More Sales and Profits.”
2. Does your site offer a sales message for each thing you sell, including your service?
You need to educate your target audience on what you offer. They are on your site for only a minute or less. So, the new theory is to write short sales letters loaded with testimonials – think like the back cover of your book. Write a sales message for each thing you sell. Remember to always lead with the benefits.
Visitors want you to help them make an informed decision. Educate them about your book in this piece whether it’s in a long or short sales letter. If it’s a service, give them a reason they need to choose you. Don’t forget to include the features.
What’s the difference between benefits and features? Find out here!
3. Do you make it easy for your potential buyer to buy?
Most web visitors skim for information they want. They won’t read it all, but the headlines and the testimonials. Allow them to click the “order now” button near the top and at the end of your sales letter. Remember, they are likely not to be techie savvy like your webmaster, so make it all in plain English.
4. Do you give your visitors what they want – free content?
The content game has changed. Because of the duplicate content rules, I no longer submit articles to ezinearticles.com and hubpages.com. We get much higher ranking with Google with a weekly blog. It offers people a chance after they read your article to comment on it, and you can answer them. This socially interactive communication is the now and the feature of the web. With a book-selling website, you can also gather email addresses from your visitors when they sign up for your free subscription, website ongoing messages, free reports, or RSS feed. You keep these emails (your database) to further send ongoing email promotion and interact with your community that loves what you offer. Now, you can build your numbers of unique visitors per day. And this translates to book sales.
5. Does your website increase client base and product sales enough?
Even if you site is pretty, you should check with Google Analytics or your webmaster about your daily visitor stats. If you get 100 unique visitors a day, you should convert 1-2 sales book sales for each 100 visitors. If not, you need to make some marketing and promotion changes. Check your monthly sales and make sure they increase to the income or other results you want. It’s not the hits or even unique visitors; it’s the sales that really matter.
Sure, you want to help people and that’s good, but you also don’t want your site to be just a static brochure. Keep track of your growth. Keep changing your site to get the income results you want. Otherwise, it’s not worth a dime.
Is it time for your Web Makeover?
If your score less than 1 you are ready for a complete makeover. Get help now.
Your site is not doing much for your business. It needs improvement. Get a comprehensive website evaluation.
Your site is doing well, but a new strategy could make it more successful.
Score greater than 4
Your website works. Get ongoing feedback for adding new content and making link changes. Realize your site cannot be static, and must keep growing and service your particular audience.
Putting up a website is not enough.
You must entice your target audience to visit it and stay long enough to see the value of what you offer.
Want to learn from more about creating great copy for your book-selling website?
Which tips in this blog post interested you?
What value did you get here? Make my day and put a smile on my face – it’s not a pretty sight now
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