You may already have an eBook out in Kindle, PDF, or another format. You may not know that when you include certain final promotional touches to your eBook, you add additional value. Value that widens your reach and increases your eBook sales beyond your wildest expectations
11 Essential Tips to Increase the Value of Your eBook
1. Cover Page.
Use a photo for an easy cover. Make the print large enough to see clearly when it goes online in a postage stamp size. Include your website URL in larger print under your title for non buyers. Remember, your new audience is checking you out before they buy. It’s free advertising!
2. Title Page.
Comes after your cover page. Include your book title and subtitle, your name, URL, and date. I put several hot testimonials on mine =)
3. About the Author.
Use a picture on the left side or right side. Tell something about yourself. Include your name or business brand here to get more visibility. Include humor and make it friendly.
Here’s where your reader can know you, like you, and trust you. This is the page to include your URL to your subscription page for extra opt-ins (be sure to include benefits of your free information). Your sales multiply when you get subscribers who already want your kind of book – first step in your sales funnel.
4. Table of Contents.
Includes your introduction, but probably not a foreword as you would in a print book.
Make it less than one page like a mini sales letter. Give reasons for the reader to finish reading your eBook.
6. 3-5 Chapter Titles.
These should brand your work. Include links within the chapters to other products you sell – even affiliates.
7. Screen Shots and Graphics.
You can use a service like Snagit. Place these on the right or left side of your pages. You can copy and paste them in. Pictures add value and make your book more interesting and readable.
8. “Pull Quotes”
Text you want to emphasize, usually in a larger font in a box.
9. End Remarks.
Here’s a chance to review the benefits to your new readers. You can include these at the end of your chapters and at the end of the eBook.
10. Resources and Resource Page.
Give short write-ups for these you already mentioned within the eBook and include links to purchase them.
11. Final Page.
List and describe other ways you can help your audience that include audios, coaching, eBooks, seminars and other more expensive programs in your sales/marketing funnel.
Include live links to your potential best sellers after a strong promotional phrase with benefits. Benefits sell – features describe.
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What ahas did you get from these tips? Can you add any tips of your own?