The Scene. A National Speakers Association First Time Talk by yours truly.
My turn. Cheryl Rousch adjusted my bracelets so they wouldn’t clink. Only a woman! A hug and off I went to the podium. The first question out of my mouth was, “Are you passionate about your ‘in the future’ book?” In this alert speakers audience, all with big smiles on their faces, most hands went way up.
Not two minutes later, my book coaching voice came through (you know, the one clients and newbies don’t want to hear). “That’s great, AND, before your book is finished, you’ll need to know the pre-marketing skills to get it into your ideal reader’s hands.
My good friend, Dan Poynter, said he didn’t know an author who didn’t want her book devoured.
This means, know the business side of your book BEFORE you write it!
“Very good”, I said to myself. That led to one of my earliest published books, “Design Your Book Before You Write It.” In the 1990’s, the Internet was not quite a marketing haven. Grabbing a fantastic webmaster, I got busy writing books on writing fast, and writing a website sales piece so good, you’d be sure to sell many more than the typical author does (some say 100-150).
The follow up? Get sharp with social media and email marketing, the best platforms for book marketing that works for traditional and self-publications.
After I created a new website for top business people wanting to expand their ‘make a difference’ message, offering 13 books on writing, self publishing and marketing, and presenting over 50 programs full of skill sets for authors, I became the go to person in this field.
Am I grateful for those opportunities? You bet. Today, in my gratitude journal also sent via email, I’m thanking Sandra Schrift and Cheryl Rousch, who invited me to be their book coach in a 4 expert team. Thanks to GROW (Giving and Receiving Organization for Women), a popular business networking group in San Diego, whose purpose was to empower all of us to live our potential. Wonder who you are grateful for?
Two Reasons Passion Will Help You Get Your Book Finished
1. Passion indicates you are building specific knowledge of your book’s topic. That helps turn it into a business.
2. Passion motivates. If you don’t feel passionate about what your business does, you won’t put in as much effort and commitment. Without passion, you let a handful of setbacks put you off, and you never stick with your business idea long enough to make it work.
What Else will Help You Get Your Book Finished Properly So Your Audience will Love it?
If you aren’t aware of these, let me introduce you to what I call the, “Essential 10 Hot Selling Points“.
These are the pre-marketing steps you need to use so when your book is self-published – Kindle, CreateSpace (print), or Portable Document Format (PDF), you’ll be ready to use your promotion platform and your book marketing plan to sell many more copies than non-business minded authors.
When you know and write out these specifics, you will create the book your audience will be thrilled with – which translates into more sales and fans. All are important, but choosing a title that makes it easy to find you online early on, knowing your primary audience, and knowing your book’s benefits are the top important pre-marketing skills to make it easy to put your book into the hands of your fans and audience who needs your how-tos more than anything.
Knowing these before you write your book will make all of your copy more organized, succinct, easy to read and engaging.
Your readers become your 24/7 sales teach who will pass the word on in testimonials and word of mouth.
The 10 Hot Selling Points
1. The Title.
The most important marketing piece if your book. Make sure it has some of these elements: key words, your audience and benefits
2. The Front Cover.
Also an important top selling point. I advise getting a professional cover.
3. The Benefits.
For instance, “After reading this book you will…” *Discover how to write your ebook or print book fast and discover how to easily market it to your ideal audience.
4. Your Preferred Best Audience.
If you don’t really know what challenge they want answers for before you write copy, your chapters may be thin and weak and not serve and engage your readers. If they don’t relate to your book, you won’t get results you want and be frustrated and disheartened.
5. The Sparkling Introduction.
Your mini sales letter. You need only a half page for this one and it’s not about you.
6. The Table of Contents.
Chapter titles that brand your biz. Ask a questions, turn them into statements. Then answer them in your chapters.
7. The Thesis.
This one or two sentence statement is what your book will prove. Good to use in your short biography.
8. The 30-60 Second Tell and Sell.
This kind of elevator speech is the quick, creative way to say what you and your book offer at a networking meeting, for instance.
9. The Back Cover.
Reasons to buy. Include these (benefits) in your sales letter for email, for social media, on your website, and in your Unique Selling Proposition too.
10. Your 10 Best Testimonials.
Get these before your book is done.
Now that you know these hot selling points…
Are you willing to address them? Are you ready to sell or distribute thousands of your book the minute it gets published?
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