Book Writing, Self Publishing, and Marketing Coach

LinkedIn Profile Makeover – 10 Ways to Optimize Your Content Order

LinkedIn Profile MakeoverThis is one of many blog posts I will share with businesses on profile changes you can make to get to the top of the pages when people search for your expertise or book.

My own results are amazing in just weeks from my continuous LinkedIn profile makeovers. Just put a few of these in the LinkedIn search bar and see that I’m either #1 or #2 in front of many experts or at least on the first page.


  • book coaching
  • writing coach
  • book marketing
  • self publishing
  • ebook publishing
  • ebook
  • publishing
  • writing

You can do what I did and am doing what many experts aren’t on top of.

This blog focuses on your LI sections. Do you really want your college degrees near the top? Your profile order depends on what you want your audience to know about you now, and what you can do for them. Placement is all powerful.

10 Ways to Optimize and Smarten up Your Section Order

1. Summary and Specialties.

Mine include two great testimonials and reasons (benefits) to check out my site for coaching. This is my 6th update so far.

2. Recommendations.

Are your recommendations old? Then your profile is static. What to do? Each month ask for recommendations in a way that makes it easy for busy professionals to give them in a few minutes. Like me, you can use them at the top of blog posts, in your product sales letters, and your pages that also have sales letters.

An example from one mentor, Kathleen Gage:

”Judy is by far one of the most knowledgeable experts on book marketing. Her information is solid, usable and easy to apply. I can highly recommend Judy’s information for accuracy, timeliness and usability. A true consummate professional.”

3. Publications (list your books with links to your site).

Talk about direct marketing. My books include, Write your eBook or Other Short Book Fast, 10 Non Techie Ways to Market your Book Online, LinkedIn Marketing: 8 Best Tactics to Build your Book and Business Sales, Advanced Article Marketing Package, and 20 High Octane Book Writing, Publishing and Marketing Tips.

We will soon add the MP3 audios of my different social media coaching and book coaching. Always tweaking.

4. Amazon Book.

If your book is on Amazon, you can add the cover to your LinkedIn profile through the Amazon Recommended Reading List plugin. I plan to exchange my covers with my competition to get different audiences to see my books as well as theirs. Cross promotion at its best. More results for all of us.

5. WordPress Blog Posts.

This plugin update shows you are giving your expertise and knowledge in your particular niche or genre. It gives a sample of who you are and what you can offer your audience. My latest log is on getting started with writing a book. These change every few days and your new posts appear automatically.

6. Experience.

Here’s a chance to put up your Promotion Profile of yourself and also your branding story if you want to be more personal. This same information is on my website at “About Judy.”

7. Education.

Why put this section near the top when you don’t care about networking with your alma mater? I finally completed this section because LinkedIn wanted it. I just added a San Diego college for my last one to be 100%, but it isn’t current.

8. Additional Info.

When I look at most profiles, I see ‘my website,’ ‘my personal website,’ ‘my blog.’ You can definitely update these to be specific to your niche and get a lot bigger bang for your buck! See mine as an example:


I also added my Twitter information. Twitter: CoachJudy

9. Interests.

Maybe you didn’t realize this puts you out there with more with keywords. This last month I added these and will tweak again soon.

Connecting with other high traffic businesses, bookcoaching, writing, self-publishing, blog marketing, keyword optimization, long tail keywords, SEO, search engine optimization, social media, content marketing, twitter, Facebook, LinkedIn marketing, article marketing, writing articles, ebooks, epublishing, print books, business branding, business branding with a book, NOT MLM, home based business, niche markets, social networking, Google, joint ventures, JV, consulting offers, maintaining friendships, reading novels, personal growth, world travel, and living my life and business mission assisting you who want larger success

10. Groups.

Don’t join any old group! If you haven’t done an audience profile brainstorming with a coach or LinkedIn pro of who you want to connect with in LinkedIn, you need to do this first. This is what I coach on in my LinkedIn Marketing book.

Once you know your primary audience, you won’t waste your time on those who can help your or want you.

Add your groups if your want them visible. You can see my 50 groups in this section at my profile to give an idea. I am active on 30 each week, but check many others’ discussions every few weeks to see if I can add any value.

I’d really smile big if you commented on this blog or ask a question!

To see my smart re-ordering as your example, see my profile page at

If you are committed to updating your profile to get much more visibility and credibility, see my 1/2 hour coaching “Walk About” social media sessions

  • Diane Bianchi

    This is a great, useful article. I will definitely try out these tips. Thanks!

  • Queen of Excellence

    Great tips! Thanks!

  • Judy Cullins

    Thanks for all the positive feedback! Glad to hear people are finding the article useful :)

  • Pinoy Tv

    When seeking to make new connections, dive deeply into a person’s profile. Look at all their content, your shared connections, the groups he/she belongs to, groups you share in common, questions answered, books they’ve read, events attended, etc. Look for opportunities to connect in a meaningful way based on common ground and interests. When you do make the connection it usually will be more meaningful for both people if you’ve done your homework.

  • Judy Cullins

    Pinoy, Thanks for your comment. Homework is important and checking out a profile thoughly is what my next book will be all about! I'm blogging it first, then writing it! "Linkedin Profile Mackover" To get these posts in your email, just join my site at

  • Kim Snyder

    What is the wordpress plugin are you talking about? I have a Linkedin Profile but I have self-hosted websites. The only addon I guess is what its called is for which I'm not. Is there another one? Its a great article by the way!

  • E.G. Sebastian

    Cool stuff!

    I used some of your tips and now I place #2 for Workplace Bullying and #9 for Leadership Development (pretty great, out of 1million+ results).

    Great stuff – thanks!!!

  • Judy Cullins

    Hi Ntahu, Good to hear you here. Changes can drive you mad, but if you just do one step at a time, you will get where you want to be. What's new in the yoga world? I"m just back from vacation and good to be home!

    Pinoy, You are right. Doing our homework in all areas of LInkedin is important. And groups are the answer. If you know anyone who wants more info on LInkedin Marketing, see my page at

  • Judy Cullins

    Kim, You are like me. I have the same WordPress blog on my business site. Plugins are an option, but not absolutely necessary.

  • Judy Cullins

    Hi E.G. Glad my tips are paying off for you! Love your brand of workplace bulllying and leadership development. It's a creative process. Keep the key words changing until you hit GOLD–#1 or #2 placement. If you want more LInkedin Marketing how to's see my new book at

  • PhyllisZimblerMiller

    Judy —

    I very much appreciated the recommendations in this post, especially about getting new testimonials and considering the order of a LinkedIn profile.

    Phyllis Zimbler Miller

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