You’ve put some time and energy into your book. Maybe you’re frustrated it’s not flowing, or you’re unclear what to include or not include in your chapters. You know your topic, but aren’t sure how to get started. Your book is taking too long, and you aren’t sure why.
These are common concerns of top entrepreneurs and business leaders who want to write a book. They feel stuck. Some worry about how to start their project. They worry they won’t finish because of work and time constraints.
I can relate.
Before I became a book coach, I didn’t know much. I just leaped into writing. Turns out that my personal growth books did have an audience – similar adults like me who wanted what I did. Fortunate.
I spoke their language. Those 20 books came easy because I was already teaching these skills in over 15 seminars and classes for over 7 years at community centers and seminar companies.
For instance, knowing their life’s purpose, and holistic health books that answered the questions…
“How can I be strong?”
“How can I be healthy enough to jump out of bed and enthusiastically meet the world each day with a red carpet smile on my face?”
“How can I create a life of serving myself so I can help others?”
Evolving myself led to my writing and teaching from these books too – speed-reading, mind-mapping, conquering clutter, managing time, and even marketing. Changing audiences required a different language.
As I saw the needs of audiences, I taught how to become an entrepreneur, how to market a business offline and online, and how to write a book you would either build a business around, or a book that would inspire and give solutions to your ideal audience who wanted to know how to change the world to make it a harmonious place.
Brainstorming with a promotional wizard and friend, I said, “Take it to the Corporations!” (incidentally, she did too and is still today)
Just like speakers tailor their information for each audience, you can too for your book. For me, corporate leaders and top entrepreneurs want to finish a book fast, and want it right the first time
First, The Problem
These serious writers are losing sleep over some aspect of their book, specifically not seeing how they could have enough time to complete a valued book to serve their audience with all the demands from work and home.
Then, The Solutions
To really reach your audience you need to find out more about your audience’s specific problems and concerns they want solved. If you write a book for general audiences, most will leave you because they didn’t feel special. If you please them, they will become your 24/7 sales team.
A book with a slant, and a book for your preferred audience with the benefits they want matters. Narrow your focus. Zero in and take the time to do some audience research you need before you leap to write.
Maybe you can relate. We authors often write the book we need to know more about. We learn the details while we’re writing it. And thus grow into our place as go to experts.
Each target audience wants to take you home in a short book.
Thus, my advice to you is to write a short book, rather than old school, traditional publishing 170 + pages.
Because, in any business you only have so much time to read and educate yourself on a needed skill.
Who of you just love those long webinars that only give a pinch of what you need? Who of you just love to read a long book to get the answers you want to the pain that keeps you up at night?
If you want your book to sell well, and brand you as the go-to expert in your field, you must ask yourself, “What does my specific, primary audience want assistance on?”
Then, build the book around their needs and wants.
Now I ask the leading question.
What research have you done so far to know and find and reach your best audience?
7 Solutions to Find and Reach Your Ideal Audience for Your Book
1. Research where they hang out online.
Twitter? Facebook? Blogs? Forums? Go there and listen to their problems and challenges. What keeps them up at night worrying about something you can solve?
One client, Jack, a top manager of his company, joined three groups on LinkedIn. One, to network with his counterparts. Two, to learn how to write his book and blog to attract new ideal clients. He’d influence and educate readers who passionately want his particular knowledge. Three, to listen to the complaints of his possible ideal audience.
2. Start your own group on LinkedIn to help your ideal audience solve their problems in your area of expertise.
Give tips freely to help them. I started my LI book group 8 years ago and it’s grown to over 15,000 members. It’s above the rest because we and other bright lights show up and help one another with specific challenges. We are family.
3. Just ask them.
What struggles plague them in their lives and work that they want to solve. Let go immediately of those who don’t want to solve them.
4. Focus only on your ideal audience.
The people who will invest in what you write for them because they HAVE to know it to move on to the success they want.
5. Take a chance.
Reach out to your ideal audience online. Make friends with your ideal audience who send you emails. Check them out on Facebook and Linkedin. Join their page; talk to them; ask them questions; compliment them; show them your interest in them. I know it’s bold, but do it anyway.
In my recent studies to learn more about my ideal audience, I took many webinars, teleseminars from other experts and read countless blogs and listened to podcasts to get a solid foundation for my next offerings.
6. Take actions on all of these two days a week for an hour each time.
Sign-up for their blogs. Make useful comments on their blogs. Offer to guest blog. Write your own blogs where your audience can give you feedback and voice their concerns with the topics you will cover in your book.
7. Get to know your ideal audience’s language.
When younger, I spoke in personal growth terms. Then, to business people, mostly entrepreneurs, and today to top leaders who have their own book building problems they want answers to.
I’m Here for You
I want my new clients to get the expertise only 30+ years as a book coach brings to the table – helping you and your book standout in the crowd.
And, for you to feel confident in each step you take on this great adventure, because of the expert feedback you’ll get that keeps you feeling stay happy through tough and easy times with your book.
Finally, if this post fascinates you…
Then do add a comment and let us know other good ideas and solutions to finding and reaching out to our ideal audiences. Tell us which solutions spoke to you.
1. Write down a problem or challenge you have with writing your book here. We will respond promptly.
2. Give us your work title, your possible book title and who you think will love it.
P.S. Solving this #1 mistake can save you months or even years of frustrating trial and error.
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