Most new book writers just leap and write—without much financial smarts on their audience. Since I’m in the business of making new and other books successful financially, I urge you to read the following solutions.
1. Research where they hang out online.
Facebook? Linkedin? Blogs? Forums? Groups? Go to your targeted audience there and listen to their problems and challenges. Address what keeps them up at night worrying about something you can solve.
One client Jack, a top manager of his company, joined three groups on LinkedIn. One, to network with his counterparts. Two, to learn how to write his book and blog to attract new ideal clients. He’d influence and educate readers who passionately want his particular knowledge. Three, to listen to the complaints of his possible ideal audience.
2. Start your own group on LinkedIn to help your ideal audience solve their problems in your area of expertise.
Give tips freely to help them. I started my LI book group 8 years ago and it’s grown to over 16,500 members. It’s above the rest because we and other bright lights show up and help one another with specific challenges. We are family, just like on my site.
3.Consider the value, the benefits of writing the book your audience will love.
- Produce ongoing lifelong revenue streams.
- Position yourself as an authority or expert in your field.
- Raise your credibility, brand, and visibility–get known, liked, and trusted.
- Get specific book writing solutions to finish your book so your ideal audience will love you and want more of you.
4. Just ask your audience. what painful situations they want to solve.
Ask what struggles plague your audience in their lives and work that they want to solve?
5. Focus only on your ideal audience.
The people who will invest in what you write for them because they HAVE to know it to move on to the success they want.
5. Take a chance. Be bold before you’re old.
Reach out to your targeted, ideal audience online. Make friends with your ideal audience who send you messages in FB and LI or emails. Join their page; talk to them; ask them questions; compliment them; show them your interest in them.
I know it’s bold, but do it anyway.
6. Follow what I do.
In my recent studies to learn more about my ideal audience, I took webinars, teleseminars, and ecourses from other experts. I read countless blogs, listened to podcasts to get a solid foundation for my next offerings, and actually invested a large amount in a top marketers’ coaching. Stop the waiting game. Invest in yourself to finish what you need to.
7. Take actions on your choice of top book coaches.
Sign-up for their blog posts. Make useful comments on their blogs. Offer to guest blog. Write your own blogs where your audience can give you feedback and voice their concerns with the solutions you give in each book chapter.
8. Get to know your ideal audience’s language.
When much younger, I spoke in personal growth terms and produced holistic health books. Then, when a corporate trainer, I needed to change the language. Today, I want to help high functioning consultants, medical and health professionals (fast track entrepreneurs), to get the real deal–my proven book building system to make their journey both fun and profitable. I need to use words they can connect with.
9. Discover your ideal audience’s values, motivators, and beliefs.
Finally, take one action from these tips and let me know how it works for you. Just email me.
Build your Confidence! Get my free 30 page book, “10 Essential Steps to Writing a Book your Ideal Audience will Love” –the weekly blog posts expertise only a seasoned book coach can bring to the table, helping you and your book standout from the crowd. Go to subscribe/bonus.
P. S. Solving this big audience challenge is so important, that I’ve seen over and over again others simply quit or leave their books. That is, when they don’t have this and other great insights from a happy, devoted, book coach of over 85 clients who finished and published with her.
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