Most of you know I’m active in about 30 groups in Linkedin. These are my best audiences–the ones who care about the topics I write books about and coach about.
I started over a year ago, so know this takes time. One the one hand, it’s connecting with others and on the other; it’s showing them you know your stuff.
Building your Linkedin Presence is Only Part of the Story
To raise my visibility on Linkedin I join discussions when I can add value and belong to 30 plus groups who are mostly my audience–all to build my network for fun and profits. I focus on educating with useful content. My site reflects that too.
For the best visibility and credibility, we should educate our market with content. It’s the # 1 business trend this year. In the last 6 months here’s….
What I Did and What I am Doing–The Whole Picture is Interactive!
1. I updated and optimized my site with new special reports and now a business blog. You must have a content driven site and good sales copy to entice your visitor to stay a while. When these people opt-in for a report and other offerings, those emails I collect are part of my data base.
2. I regularly send more fresh information to my potential coaching clients each two weeks from the above data base on book writing and publishing, web sales copywriting and business promotion platforms with social media. These go out on my php-list. It’s all automated. I do the writing and delegate some of the posting. As they say, the gold is in the list!
3. I set up a business blog with WordPress. I post brand new information weekly and more when the muse strikes. I appreciate your comments as they are what build a community.
4. I connect my blog entries to Linkedin groups in the news submissions. People who are my preferred audience in LI read the different blogs I post at my site. All of these things I do are interactive, and sometimes automatic.
5. I test my sales and new client results from these opt-ins. I use Google Analytics. For several months since doing the actions above, my unique visitors rose over 25% each month, and growing. (blog just up a month). My visitors are not lookie-loos, because I’ve cleaned up my act and don’t just collect numbers on the social networks. So you don’t need 1000′s of followers. When these targeted folks stay a while on a site, which is what we all want, they will see our talent and useful information–and maybe buy a product or service if they like what they see.
6. I’ve updated my LI profile three times to make it serve my audience better. I posted benefits from my coaching instead of lots of I’s. It’s YOU centered to connect my audience with me.
7. I’m using Hootsuite now and schedule automated tweets that go to my Facebook Fan page and my LI profile.
I think of all of this as an investment, not a cost.
Every week I read a lot, write a little, (2-3 hours a week) and also connect with people in my groups to share enthusiastically!
Why don’t you leave a comment and keep this going? Only when you show up and participate can you and your book create a prosperous life that allows you to take that Caribbean vacation you’ve longed for. (This year I’m going to Grand Cayman to snorkel and read good novels on the beach late April–Wish me good fishing!)
If you’d like to get help on your LI optimization, check out my upcoming 90-minute teleseminar on June 2
Or talk to me 1 x 1