Are you plugging away attempting to get all the information you can into your book? I wonder why?
Many speakers and consultants think their book should be all it can be. I agree with that in general. From clients, I learned that advice coming from big publishers, was to write a long (160-250pp) print book.
The author prestige (ego) button got pushed and many talented professionals gave up because of the daunting work involved in the traditional publishing route. The ones who did follow that path, I wonder what happened to those unsold, unread, 5000 books printed in storage units across the land?
All writers want their book to be read, enjoyed and useful. That’s why I’m here. Today’s readers and your future clients are online. They have different styles and wants.
Wouldn’t you like your next book to give your ideal target audience your best solutions for particular problems they have? So they will keep showing up at your site and keep learning from you and then buying from you?
Let’s get to it! Drum Roll…
This Unknown Biggest Mistake is… You think you need to write a definitive print or ebook–the only one your ideal audiences will need.
Today is so much different!
The end all, be all book is outdated, unfocused on the ideal target audience who really wants your knowledge.
Did you know your book won’t satisfy your best market if you write it for more than one best audience? They’ll think it’s too general and won’t read much. If you want them to keep coming back to you, you need to make them feel cared for! (that’s what writing for one audience will do for your book and business.)
Consider what you will give them next. You’re growing and most likely you won’t write just one book. First books don’t always sell well.
Instead, think series, the first book to your best ideal audience, the following ones to related audiences. When you write a how to solve your audience’s problem ebook first of only 35-85 pages, give it away to ethically entice your audience to sign up for your useful blog posts or newsletter.
When you build community, your fans will want you even more. When you solve their particular challenges, they will come back to experience your other programs or consulting.
Second, consider what today’s audiences really want. 80% of them read on small devices. Others still don’t want to spend a lot time reading, and want only their specific challenges solved. So why pad your writing with what you know and think your audience needs?
Write to solve their problems, not to fill pages. This style naturally creates a shorter book.
*All you need to do is put yourself in your audience’s shoes before you write a word.
Remember that today’s busy audiences support “less is more.” Would you really want to read a 200 page book unless it’s a novel?
Mistakes are how we learn, but too many mistakes, and we sometimes just quit. I care about you who are committed to your book and business success. So why go the trial and error route, when you can get proven book writing/publishing systems that make your journey more fun and profitable.
For now, here’s what I want you to do…
When one of these tips inspires you, will you send an email to me putting “Thanks for your tip!” In the subject line. Then, tell me your before and after results of using it in a one or two paragraph story? Inside the email,include your name, business name, book topic or title and who is your best audience who will stand in line for your expertise? I’ll read it and share it.
I’m all fired up. Are you?
Do you consider yourself a fast track entrepreneur who is serious about writing your book to brand yourself and attract only best clients? If, so, get my new free 30page ebook, “10 Essential Steps to Writing a Book Your Ideal Audience will Love”.
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