Do you want more visibility? Do you want to reach your ideal target audience with your how to messages? Short tip blog posts engage your readers above all else. Engaged readers become engaged clients.
Just like your book chapters, your readers need to know the benefits your advice gives them before they get motivated to read more.
Benefits of Writing Short Tips for your Blog Posts
- You establish rapport with your short-attention-span audiences.
- Your website subscribers appreciate tried and true tips in a concise, easy-to-read structure.
- Your potential clients want concise solutions to the pain that keeps them up at night.
- Your audience wants solutions in tip format, so it only takes a little time to get your nuggets.
- Your potential clients will see you as the trusted authority in your niche.
- Your potential clients will want to subscribe to your site because they like your style.
- Google will list each blog page so many more of your best audience will come to your site.
Consequences of Not Writing a Tip Blog:
- You won’t stand out in the noisy internet.
- Your precious audience won’t want more of you or love your solutions to their problems.
- You won’t make those product and services sales you want to.
Awesome Ideas on Blog Writing
- Save yourself time. Divide and conquer. Example: Extract tips from your chapters to create blog posts of around 500 words.
- Draw from other experts’ blogs online. One friend calls it a brain drain. I say it speeds up production to use other people’s wisdom and style as models to transform your own.
- Solve your audience’s problems so they will engage with you more.
- Start each tip with a command verb, not noun phrases. Consistency is important for clarity.
4 Steps to Develop a Short Tip Blog
Step 1. Create your Tip Blog Post Title that Pulls your Audience.
Include a benefit and/or your specific audience in this title. Put
appropriate key words in the blog title, so search engines will rank it higher.
For example, see my title above aimed at Fast Track Entrepreneurs, my best audience, because they dedicate themselves to their brand with books and blogs to help their audience.
Step 2. Write a Hook and Thesis at end of Paragraph One.
See the opening hook,”Do you want more visibility? Do you want to reach your ideal target audience with your how to messages to show them you are the one for them?” Notice the thesis: “Short tip blog posts engage your readers above all else. Engaged readers become engaged clients.
Step 3. Use a command verb to start each tip.
For example, “Do this, using specifics.” When you mix noun phrases, such as -ing words, know that they are passive and your reader may yawn.
Command verbs show action. When your tips are not consistent, your reader may get confused. When consistent, they move your audience to action.
Step 4. Share the benefits for doing the tip or the consequences from not doing it after each command verb tip in each paragraph.
Most of us are motivated by positive outcomes, and yet some of our audiences react better to consequences as motivators to move. Do you know which one you are?
Step 5. Give your readers resources to find more solutions to their blog tip challenges.
I can tell you I learned from the best, Jon Morrow, famous for his blog titles. He’s at copyblogger.
Finally, when you apply these gems, you will put your book marketing on the fast track, and you’ll be known as a trusted authority who will make good things happen for your ideal audience and future clients.
Question–What tips helped or inspired you? Share with me and others. Email me and put “Your tips helped me.” in the subject line. Inside, tell me your before and after results of using the tip in a paragraph. Include your name, book title, business name, your name and who is your best audience who will stand in line for your expertise? I’ll read it, share it, and get back to you.
I’m all fired up. Are You?
If so, you can get more extended specific answers to your questions in my newest, 30 page FREE ebook “10 Essential Steps to Writing a Book Your Ideal Audience will Love.” at this page.
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