You notice the big names making a huge financial success from their books. You may say, “How Lucky. I’m not, I need to catch a “lucky” break to earn more.”
I see this as the Luck Leprechaun Myth.
It looks like magic, doesn’t it? And you still feel you should be there too.
Take a Reality Check to Get the “Luck” you Want for More Book Sales
1. Invest More Time in Your Promotion.
Write and post blog articles to post in LinkedIn discussions, Facebook fan pages, and Twitter that show benefits to your primary audience on why your book is the right choice. After reading your stellar articles, your audience will trust you more and invest time at your site, where you sell your products and services.
2. Learn About the Book Business.
Knowledge is a power to be reckoned with. It brings fortune, not luck, to those who invest a little time and money into it. Take teleseminars. Read how to market books and premarket them before you publish. Build your author platform. Join websites that teach these skills. Invest in some book coaching. It short cuts by half the time it takes to reach your success rate.
3. Update Your Website, Your LinkedIn Profile, and your Facebook Welcome Page.
Your audience judges you on this writing. Does it engage them? Does it include the benefits of you and your books? Did you include your book or businesses branding story? Put some real time into these things that showcase you. Get feedback from a professional writing or book marketing coach.
When I did this four or five times in 2010-2011, my web traffic jumped from 2000 unique visitors to now over 5000 visitors a month. These are my target audience. They want what I have to offer. They like and trust me. This is what most of you want too. At your site, when your audience opts in to get your email messages, you can interact with them more personally, and eventually convince them to invest in YOU, your books or your business.
4. Speed up Your “Lucky” Sales.
When you realize you don’t know something that’s creating an obstacle to your writing success, go out and learn how to do it. Remember, the obstacles could be YOU and your unwillingness to be persistent whole heartedly in your book’s financial success. I just reread Napoleon Hill’s advice for persistence – it hit me as so true. My good fortune and yours takes some time, so we need to be patient. AND, know that in order to make sales we need to be seen.
5. Be Proactive and Effective with Your Time.
Market the heaven out of yourself! But, focus on what you really want. Instead of accepting small successes like being a winner of a contest, take a reality check and see what that choice yields. Why waste time on what you don’t really want? I advise you to take time to learn effective social media. It’s the best marketing I’ve found for good fortune! The more you focus your marketing, the more “luck” you’ll create. Remember to take real steps each day to create what you want (actions), what I call “High Level Activities.”
So as writers, you don’t need Leprechaun Luck. You just need the courage to act.
Go on, add a comment or question on my blog and put a BIG smile on my face!
Are you still counting on Leprechaun Luck? Or, are you ready to get serious about growing your book’s financial success? If you want success, then it’s time to get that support you need.
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