When coaches contact me, one thing they say is “I’m not a writer.” They can’t see the end of the journey, because they believe they must write a long book, and shouldn’t it be with a publisher?

My Bookcoaching Strategies:

1. Think of the benefits of writing a short book.

• You will build credibility and be known as the expert in your field.
• You build your brand with the book title and chapter parts.
• You can generate leads with a short free eBook.
• You can finish a short book in 100 days or less.
• You can transform your readers into clients.
• You can brand your business and build worldwide visibility.
• You can share your mission, influence and educate your targeted audience
• You can create ongoing life-long revenue.
• You can repurpose your book into teleseminars and coaching packages.

2. Take action now.

Write your short 30-100 page book for your audience to attract them to you and finish within two months or less, so you can start getting more quality clients.

3. Focus on what topic or book you’ll write first.

I can recommend you begin with the one that shares about your coaching and how it helps your audience. Remember, the #1 business trend is education. So, educate your potential clients.

4. Write a list of your audience’s problems or challenges.

Get these from your client files. Then, choose a focus, and answer those questions. Think a series of short books for this to reach
different needs.

5. Stop researching so much to write the perfect book.

You know your topic. You know your coaching strengths. You already have the answers within, so don’t think you need to do
a lot of research. In fact, research makes your chapters dry and telling like a lecture, rather than engaging your readers with case studies or dialogue. Your organic, natural voice will emerge with the correct format.

6. Use all of your experience to write your book.

You may have some articles written, given a teleclass, or have some juicy client stories where you solved their challenge. These translate into compelling chapters. Writing a book is like writing a program in a way. You’ll need a beginning, middle, and end. These strategies can short cut your time to your book’s finish line.

7. Know the pay offs of finishing your book.

If you don’t create even a short eBook, and self-publish soon and fast, your potential clients won’t know what you have to offer them. You won’t build your practice beyond a few, and you won’t have the confidence of being a respected coach who earns consistent high income.

8. Know your audience well before you write your book.

First, think of your preferred audience–the one who will most want your book. Write to that one audience to make your book speak directly to them, and engage them to want to act on your ideas. With too many audiences in mind, your book may lack focus and you will need to include information for each one of them in every chapter. This is the number one mistake emerging authors make–unless they are Chicken Soup marketers, of course.

9. Think about where your audience hangs out.

They aren’t going to the bookstore to find your book unless you are in the 1% famous list. They are on the internet! You need to share your book that brands you in articles, blogs and social media marketing, and put a website sales letter that will seal the deal.

Traditional is no longer valid in today’s business world. From Bill Gates–the idea that there will be two kinds of businesses in the 2000′s–Ones who use the Internet, and the others, out of business. Make sure your book reaches your targeted audience the best way, so it can brand your business today

10. Write your dear audience letter before you write the book.

Dear (specific audience),

I know your suffer from these challenges (Name them).
You are here now. (explain) and that’s why I wrote this book called “Write your eBook or Other Short Book-Fast!” to help you solve your challenges. Here’s how my book will help you solve them: Put 3-5 benefits into a sentence here.

This letter can turn into your sparkling introduction, which should be closed to a sales letter than a story about you.

Get Judy Cullins’ blog post on book success for authors.

After pinpointing 10 top business authors and social media strategists, with whom I had exchanged ideas with, I sent an email asking for testimonials based on my new Linkedin marketing book. When they said yes, I emailed the PDF and got back 10 strong testimonials naming specific benefits. I used a shorter version on my other social media related groups, blogs, and my site. They got a valuable book,
their name as reviewer, and I got invaluable publicity and promotion.

Six Steps to Leverage your Testimonials

1. Shorten them, keeping benefits and post on your Facebook Fan Page (as they will post on theirs) with a link to where your product is sold.

2. Use part of the review on your Web site’s landing page sales letter where your product, CD, audio, video or service is offered.

Read more…

Here’s my 9 best online promotion tips…

1. Create 5-10 informational and how to articles for Ezinearticles.com that is a high traffic site, so more of your audience will see your information, your resource box that offers a free eBook, newsletter, special report, or YouTube tips at your site. Submit them either to a high-traffic directory or your own blog the minute your book-selling website is finished.

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Many authors start writing their second and third book when the ink is barely dry on their first one. As a veteran bookcoach, understand that this is not in your best interest.

Why? Because you need to learn the best, proven online book promotion techniques, and apply them to one book at a time. Just because your first book isn’t selling well doesn’t mean you should write another one–because if it doesn’t get promotion attention, will not sell well either. You need to market your first book before you write another one.

Before you Write Another Book, Ask Yourself These Questions

1. Why would I do that?

Think of the time spent writing and editing. These activities make you no money. You will only make money when you market/promote your book. To me that means that just because I spend a lot of months getting a book done and feel worn out and whipped, I shouldn’t stop there. I need to promote it to get known before I write another book. I need to know my first book’s audience and write for them when I know they want my information.

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If you are not the author you want to be yet, incorporate the following seven success secrets…

Please feel free to comment and add your own secrets and the end.

1. Treat your book as a business.

You spend many hours creating a masterpiece to help your audience. It follows then, you need to set up a regular time schedule to market and promote it. Do at least three High Level Activities (HLA’s) each day. Write a sales letter for each book. Create free content such as a blog or newsletter for people to opt-in at your site to build your targeted data base, so you can stay in touch with your audience.

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