Two Fatal Book Marketing Mistakes that Cost You Sales

Maybe you’ve heard these stats before. Most authors sell only 200 self-published books. It’s possible to sell so many more by getting much more visibility at places like LinkedIn, Facebook and Twitter. And remember blogging that adds to both your online visibility and credibility. Avoid the mistakes and take the actions below to get your books into the hands of your target audience.

Two Mistakes You Don’t Need to Make and Their Solutions

1. You don’t stand out from the crowd of others in your field.

Let’s say you are a life coach who offers to solve your audience’s problems in relationships, finances, attitudes and a wide list of complaints. They want solutions. So how do you stand out from all the other coaches in your area of savvy expertise? One simple answer is to develop a strong brand. And writing a short book on one of your coaching specialties to that specific audience is step # one. You need to show them what you can do for their problems and concerns. That means you need to get their questions on what they want. That could be, for example, “I have a wonderful business life, so why aren’t I happy?” Or, “I am in a negative relationship with my xxx and can’t seem to leave. Can you help me?” Remember, that all content marketing including books is good marketing.

Published on January 29, 2012 at 3:28 PM by Judy Cullins

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Shorten Your Blog Marketing Time – Write a Tip in 30 Minutes

Are you blog marketing with tips already? Do you fully realize the benefits of that?

As you look for tips to help you in your business, millions of others do too. Your online audiences love tips because they don’t want to spend a lot of time reading. They want the easy-to-read nuggets that pertain to their needs and interests so they can skim. Your potential buyers want solutions to their problems and concerns.

When you give solutions, you show yourself as a trusted authority in your niche and bring your target market to your website. Once your visitor signs up for your ongoing tips, you will develop trust that brings eventual clients and program sales. If you don’t write excellent blog tips, you won’t stand out from the crowd and won’t get those visitors you want. You will stay unknown; business will stagnate. That’s sad, because you won’t make the sales you want either.

So, are you ready to discover a blog marketing strategy that always works?

Published on January 23, 2012 at 9:26 PM by Judy Cullins

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Do What it Takes to Finish Your Book or Suffer Pains of Stagnation

Do you say or think any of these comments about writing your non-fiction book?

“I’m not sure my peers and audience will want my book.”

“I don’t expect great sales or to be a bestseller.”

“It’s not like I’m ever going to be on a top TV show.”

“If only the local paper interviews me I’ll be happy.”

“I just hope to make back my printing costs.”

As a book coach, I can’t tell you how many times I’ve heard emerging authors say these words. Perhaps you recognize yourself in them.

Published on January 12, 2012 at 12:14 PM by Judy Cullins

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10 Ways to Sell Your Book on Facebook

You already know what doesn’t work to sell books. You can’t just list your books on a website. You can’t count on book stores because your target audience is not for your title there. Even if you have a publisher, you need to market and promote yourself and your books. And where? Online of course! And Facebook is one great place to promote yourself.

Use My Experience to Get the Book Sales Results You Want

Over 12 years ago I turned to the internet to get known as the authority on book writing, independent publishing, and book marketing. I built my business on my signature book, “Write your eBook or Other Short Book–Fast!”

To speed up my learning curve and start making a great income, I got Facebook coaching. I now feature writing and marketing help at my FB business page, once called the fan page. It’s not just book sales, but the extended offerings such as online courses, services, videos, or training. Your eBooks and MP3 audios can easily be emailed to customers. Now that’s easy!

Published on January 11, 2012 at 5:53 PM by Judy Cullins

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4 Blog Marketing Check and Correct Actions for Increased Traffic

Just starting a blog? Have one going, but not enough visitors to suit you? We all need to constantly check and correct our blog marketing to see if it’s “the most it can be.”

Here Are 4 Check and Correct Situations

1. Remember that both quality and quantity count to increase your credibility as the go-to-person in your niche.

Do you wonder if they will ever come? Don’t quit too soon. I did 5 years ago. Then, I created a new blog marketing plan. I replaced my article marketing at ezinearticles.com and other sites with a new business. I wrote to educate and entertain my book writing and business marketing audience so they could make money from their craft. Why? Because of three payoffs.

Published on January 5, 2012 at 1:21 PM by Judy Cullins

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Publish Online – Realize Your Book Dream with a Powerful System

If you haven’t realized the book success you wanted last year, here’s one way to join the 5% Club and create much bigger results.

Use the Power of Visualization

When you see, hear, and feel your book project already manifested through specific outcomes, you’ll be in the 5% Club of the top success group. It’s far easier to perceive specific outcomes as true when visualizing them as they already are true. Claim your book dream as true now in specific outcomes.

This outcome, “I see myself signing autographed copies” is far more powerful than “I will autograph copies when my book is done.” It’s always easier to look back on what led to your success than look down that long road ahead to a doubtful success because your goal is so far in the future.

Published on December 29, 2011 at 1:37 PM by Judy Cullins

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Are you Making These 4 Book Marketing Mistakes that Cost you Sales?

You’ve heard these stats before. Most authors sell only 200 self-published books. These may not be your sales numbers, but it’s possible to sell so many more by getting much more visibility at places like LinkedIn, Facebook, and Twitter. And don’t forget blogging that adds to both your online visibility and credibility. In my 25 years of book coaching, so many clients don’t do the homework (actions) necessary to make their books well known to their target audience.

Here are 4 Mistakes You Don’t Need to Make…

1. Your name or your book aren’t well known enough because you don’t invest the time for a Social Media Book Marketing Campaign.

Published on December 16, 2011 at 2:51 PM by Judy Cullins

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Selling Is Not a Dirty Word for Authors and Professionals

Selling – a word that strikes terror in writers and professionals. We love to write. We love our work. We love to speak. We hate to SELL.

Our print and ebooks may go unread because we don’t get the word out. Our products and services don’t sell because we don’t include enough benefits in a sales message to give our buyers a reason to buy. Maybe that’s because we imagine the used car salesman or the vacuum sales person. They annoyed us because they didn’t listen, they pushed, and we felt attacked.

When you think of selling, think of sharing the love that went into your book, product, or service and the unique, important benefits it delivers. Think, “Now that I’ve planted this garden, I want to reap its harvest. If I don’t share the word with others, my garden will die from lack of attention.”

If you are like me, you will want to put both your attention and intention on your book, product, or service. Yes, use powerful words to describe your products. Think about using content marketing to let your audience know what you do, your skills, your products and your service. Attraction marketing still sells. The #1 online business trend is posting your content where it will be seen by your specific audience.

Published on December 14, 2011 at 12:41 PM by Judy Cullins

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Why are you in the Business you are in?

by Kathleen Gage

“If I know a great conscious business woman, it is Kathleen Gage. She’s helped me over time and you will get great value from this post.” -Judy

Have you given thought to why you do what you do? Why are you in the business you are in? What motivates you to work with the clients you work with?

In the last few years, the energy of business has shifted dramatically. With all the spirit-driven businesses currently in existence and those that will be created, there is an incredible shift taking place. If you are reading this, chances are you are aware of this transformation.

If you are not yet aware of the shift, the fact you are reading this means there is a slight ray of light shining through your consciousness.

Published on at 12:03 PM by Judy Cullins

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Blog Marketing – Use These 5 Blog Formats When your Muse Dries Up

Do you use blog marketing to sell books? Do you wonder how you will come up with 1-2 blog posts a week that will please your audience?

You want your book and business to be noticed by the thousands of potential readers who are online and in the top three social media groups. Your readers want new, original information that they can use and related stories they know are part of your book. These blogs attract your target audience to you, and with a variety of blog formats, you’ll inspire and attract more book buyers who constantly want more details each week. Remember, your audience won’t buy directly from you in Social Media groups. Your blog or URL posted in your Facebook fan page, your 2 tweets a day for twitter, and posting in the “Discussions” of 10 or 20 LinkedIn Groups. If you post a blog in 20 related groups of 2500 each, you will be seen by 50,000 eyes of your target market. Your book and blogs shared in Social Media is a marketing marriage made in heaven.

AND, you will have a much better chance of being read when you choose blogs with an angle, and that solve a concern, challenge, or problem for your audience.

Published on December 7, 2011 at 1:52 PM by Judy Cullins

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Ten Ways to Give Writing Feedback to Boost Your Success

Writing a book? Website? Promotional Materials?

Want to up level your already quality writing?

Whatever we write, we need to share it with our peers or professionals for feedback before we present it to our paying audience.

Getting writing feedback offers many benefits. Even though you know your topic well, you may have some old writing sins lurking in your copy. While a bit scary, if you can put your ego aside, you’ll get valuable ideas from others to make your writing more clear and inspiring. You will learn how to identify your writing strengths and weaknesses, and you will develop your own writing style and voice.

Published on December 5, 2011 at 1:20 PM by Judy Cullins

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Discussion Forum Etiquette – Promoting Your Book

by Dave Bricker

These 10 tips on forum etiquette shared by Dave Bricker will make sure your comments in the LinkedIn groups work to set you apart as the trusted authority in your niche or the go to person in your genre. I’m glad to say he’s also in my LinkedIn Book Writing, Self-Publishing and Book Marketing group at www.bookcoaching.com/linkedin

Discussion forums are a powerful medium for promoting your book, your art or your business. Facebook, LinkedIn and other communities are a major source of traffic for blogs and websites, but whether you post directly or embed links in responses to others’ posts, make good forum etiquette a priority. There are important rules to play the forum game by. Break the rules too many times and you’ll lose your community.

Published on November 30, 2011 at 9:10 PM by Judy Cullins

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What Mistakes Do you See Authors Making on LinkedIn?

Here are just a few of the problems I see regularly:

Be sure to add what mistakes you know about too!

Published on November 18, 2011 at 12:09 PM by Judy Cullins

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How to Write a Book Outline with Mind Mapping

If you want to learn how to write a book outline, mind mapping is better than linear outlining because authors can use flexible thinking and creativity for their book outline. One can add and subtract a thought or phrase from a mind map easily. This is an excellent way to start, organize, and finish your book–fast!

What is Mind Mapping?

Mind mapping is a color-coded outline of main ideas, sub topics and details, printed on different colored branches connected to the center. In the center in a circle, you will list your main idea, such as your book or chapter title.

For “The One-Minute Sales Person”, Spencer’s mind map would have had seven different colored vertical branches coming from that center, so details can be put on connected horizontal branches. For most of us, mind maps are easier to read than the typical list outlines. For all of my 14 business books for authors and small businesses, I mind mapped each book title in one mind map of 20″ by 36″ and others of 8 1/2″ by 11″ of each chapter title and its related chapter titles. I taped them to my office walls where I could see them every day. Then, I could add on new points, and clarify other key words on the branches coming from the middle subject.

Published on November 2, 2011 at 8:51 PM by Judy Cullins

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eBook Review by D’vorah Lanksy

Write Your eBook or Other Short Book Fast by Judy Cullins

Reviewed by D’vorah Lansky, M.Ed. and Author of of the Amazon bestseller, Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online

“Inside a story brews, information you must share! Unique, needed information you knowwill benefit lives–hundreds and thousands lives.”
- Judy Cullins

Have you been wanting to write your first book, or your next book, but you don’t feel that you have the months or years to put into the project? Well, delay no longer because in Write Your eBook or Other Short Book Fast, author, Judy Cullins outlines fast, simple, effective tips that will have you celebrating the publication of your new book, in record time!

Published on October 28, 2011 at 3:03 PM by Judy Cullins

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Three Big Profitable Book Marketing Steps You Can’t Sell Without

You may have concerns like my recent client, Bob. He wants to market all of his books on one site; his website is almost virgin – unfinished, without ways to get his audience of women whose husbands are cheating, to interact and respect him as a trusted authority on infidelity in marriage.

In this 30-minute strategy phone session, he got these answers from me to help shorten his book marketing learning curve in half!

Published on October 26, 2011 at 10:13 AM by Judy Cullins

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Article Marketing – Quadruple Sales in Just 3 Months

Now you can quadruple your sales in just 3 months with the information in this eBook, written by Judy Cullins, known by internet gurus as the “Article Lady.” She’s been using this # 1 way to promote her coaching as well as sell her many products.

You will be able to brand yourself as the savvy expert in your field and sell more services and products than ever before.

Inside this eBook Judy illustrates how to…

• Write articles in less than an hour.
• Solve former mistakes that cost you time and money.
• Put into action the BIG five article marketing changes.
• Create top titles that entice your audience to read all.
• Update your keywords with low-competition, long-tailed phrases.
• Know the secrets to a resource box that pulls daily visitors to your site.
• Get article best hooks, introductions, conclusions, and blueprints.

And more!

Yes, Judy has written three major books on article marketing, and she wants you who have not tried this to get your feet wet with this specially priced eBook.

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Order now to get your instant download!

Value of $8.95

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Published on October 20, 2011 at 9:16 PM by Judy Cullins

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Book Coach’s 8 Ways to Write Like a Pro

Sure you can write, but can you write crisp, compelling copy that blog readers, your website visitors, and book audiences will clamor for?

To sell well, your blog articles, reports, books, and copywriting need to pass the checklist below:

1.___ Make your book, blog title, or promotional headlines grab your reader by the collar.

If your titles and headlines are ho hum, your prospective audience will leave you instantly. Headlines and titles are far more important than the copy that follows. A clever title is great, but an even better title is clever and clear. Make sure your titles contain benefits to readers and important keywords to make Google happy too.

Published on at 8:44 PM by Judy Cullins

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Your Beliefs about How to Write an eBook – True or False?

When I offered a survey to my subscribers at www.bookcoaching.com, I asked…

“What 3 things hold you back from writing your ebook now?”

The answers varied, but most included these confusions:

“My book won’t measure up to what my peers write.”

“My audience won’t buy it – it’s too xxx, xxx, or xxx.”

“My writing is too plain and I don’t know how to improve it.”

Remind your Self of the Benefits of Writing an eBook

• Set yourself apart from others, gain respect and popularity.
• Brand yourself, get much higher visibility and credibility.
• Create multiple streams of income such as an eCourse, a service you offer, MP3 audios, webinars, and more.
• Monetize your blog and social media that work together so well to sell a lot of books to your audience.
• Repurpose your blog into a book with proper hooks and segways that engage your audience from page 1 to the end.
• Make easy 50% sales by offering your ebooks and ePackages in your affiliate program.
• Spread the good word – getting your message out to make the world a better place.

Use Judy’s Chapter Blueprint to Write each Chapter with Only One Edit

Published on October 16, 2011 at 3:58 PM by Judy Cullins

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Are you Avoiding LinkedIn Because you Don’t Know How to Use it?

Hi Fellow Authors and Business People,

I’m discouraged by what I see on LinkedIn. Many authors don’t take advantage of LinkedIn’s power to promote and market themselves and their books there. It’s frustrating for me to see the big mistakes authors are making on what has become the second largest social network in the U.S.

And, the best way to get you and your book seen and loved!

Published on October 12, 2011 at 2:36 PM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.