Don’t Write That Next Book Yet – 10 Questions to Ask Yourself
Many authors start writing their second and third book, ink barely dry on their first one. Coming from a veteran book coach, understand this decision works against your best interests.
Why? Because you need to learn the proven online book promotion techniques and apply them to your original book first. Just because your first book isn’t selling well doesn’t mean you should write another one. If you didn’t give your first book the attention it needed to be a success, your new book will not sell well either.
Before you Write Another Book, Ask Yourself These Questions
Published by Judy Cullins
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5 Non-Fiction Book Writing Mistakes and Solutions
As you write your book on a topic you love and know something about, you’ll also need to think about entertaining your audience and making your book or other writing easy to read.
The biggest mistake emerging authors make is that they “tell” rather than “engage” their readers. If your writing lacks organization and doesn’t deliver compelling, vital sentences that convince your readers to keep reading, they will stop reading and turn to another offer. Specific examples include telling all you know without regard to what your readers want. They want dialogue and answers to their concerns, problems or challenges. Without these, there goes your “word-of-mouth” promotion.
Published by Judy Cullins
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Nonfiction Writers Conference and early Bird Special
This year’s Nonfiction Writers Conference is already generating lots of buzz and I wanted to remind you that their super early bird discount of 50% off ends this Thursday, February 28th! They are also giving away the Kindle edition of Guy Kawasaki’s new book (Author Publisher Entrepreneur: How to Publish a Book) to the first 50 people who register, and have just over a dozen of these left!
You can still grab the 50% discount with this code: NFWC50
Plus you’ll receive several additional digital downloads when you register.
Click here for details and registration!
Published by Judy Cullins
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20 Reasons to Choose a Book Coach Over a Self Publishing Company
You may be stuck on your book project now. Maybe you aren’t so happy with your book title. Your chapters seem a bit stinted and flat. You aren’t confident that you can do this rather daunting task.
You aren’t sure who will buy your book or want your service. You don’t know much about marketing. You want to self-publish and when you start shopping, you learn that self-publishing companies cost more and can’t do what a devoted book coach can do for you.
An Excellent Book Coach Who Makes Your Book a Financial Success Can and Will Do These Things for You.
Published by Judy Cullins
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Why Write 9 Edits When One is Enough? How to Finish Your Book Fast!
Would you like these results from your book?
You don’t want to spend all year on this book.
You want it finished fast so you can get your cash flow going and brand yourself as the go to person in your niche.
Your reader will read each chapter that uses a recommended chapter blueprint in your book.
That means she will recommend it to her lists and friends. Her testimonials will show you to be the right choice for your information! His word-of-mouth will bring many books sales and attract the clients you want, because it’s written just for them. This is pre-marketing at its best.
Published by Judy Cullins
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10 Tip Checklist for Self Editing Your Blog Posts
You already know that blog writing and blog marketing wins hearts and influences your audience. Its the top way to attract web visitors who appreciate your information. Web visitors first, then clients and sales follow. When visitors read a tip from you, they want to know more. Content writing is content marketing.
As a long time writing coach, I’m concerned with so many blogs not getting read, commented on, and subscribed to so you can conduct future business with your followers.
Your audience wants a taste of your talents and personality, and if they like what they see, they will sign up for your ezine or blog right away. You want to be sure that your copy is inviting, engaging, and useful to your primary audience.
Published by Judy Cullins
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Three Self-Published Author Mistakes that Hinder Financial Success
While we can learn from our mistakes, we don’t have to. In life, we don’t know what we don’t know, and most authors do not know the book business in order to make their books attract a strong fan club and sell well. If an author just writes without a strategy, without professional help at the beginning instead of an edit at the very end, she’ll miss out on getting fan help and the sales she really expects.
It’s such a disappointment to go to all that work and then not make more than 150 sales.
Published by Judy Cullins
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5 eBook Marketing Gems to Help You Sell More Books with Your Blog
Last week I shared with you 5 of the most popular articles at BookCoaching.com. I hope you enjoyed and found them valuable.
Today I would like to introduce you to five hidden gems on my website that will help you sell more books by writing blogs and sharing them on LinkedIn.
1. 3 Solutions to Market Your Book Online Using Blog Articles Today
Need help getting past writer’s block and focusing your blog posts in ways that will help you connect with your audience? Want to make sure you write blogs that will generate income and sales? This sparkling sapphire is for you!
Published by Judy Cullins
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Want to be a Best Selling Author and Grow Your Business with a Book?
SkillBites, an innovative resource center for learning important skills quickly, will be hosting a free Author Summit on…
November 5 – 9, 2012 from 1-2:30pm EST
Please click here to register for this free opportunity!
“We are excited to hold our first Author Summit and are thrilled with the terrific speakers we’ve got lined up,” explains Judy Weintraub, President of SkillBites. “Attendees will gain vital information on the entire self-publishing process, including how to generate income from authoring a book, and how self-publishing an eBook can help them grow their business.”
Held virtually, the web-based SkillBites Author Summit will give attendees access to 15 world-class speakers: Judy Cullins, Michael Tasner, Matthew Ferry, Dwan Twyford, Kurt Dowdell, Jay Levinson, Kevin Small, Michael Reddy, Steven Roddy, Bryan Heathman, Amy Larrimore, Teresa de Grosbois, John Kremer, David Hancock and Ellen Violette.
Published by Judy Cullins
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The 5 Most Popular Book Coaching Articles in 2012
Which book writing, marketing, and self-publishing articles on my bog have resonated the most with readers? Which received the most views? The most social media activity? Which do people find useful and informative?
As we approach the holidays and 2012 starts to wind down, I look back at the blog posts you and others have visited and shared. Below I list the most popular by far.
Which of these is your favorite? Which helped you finish or get closer to completing your book project?
Published by Judy Cullins
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Register Now – Complimentary 20 Expert Telesummit on Marketing
For Consultants, Authors, Speakers and Solo Professionals
Hi all you beautiful people.
You may already have gotten big time value from my website. Now you get even bigger assistance to build your business until it bursts with clients!
Yes, I’ll be speaking too. I’ll be showing you how to create an ebook (PDF and Kindle) that is still the best contenting marketing out there for any business. With a blog and ebook, you’ll have a marriage built in heaven!
Register now at
http://tinyurl.com/ACACullins
And to find out who the other 19 speakers are.
Published by Judy Cullins
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3 LinkedIn Profile Mistakes That Prevent Credibility & Profit
Maybe you use Facebook and Twitter, but is your unique traffic increasing substantially? Do 3-5% of those visitors buy from you?
If your traffic is not increasing substantially, then take a look at LinkedIn Marketing.
Although other social networking sites have their place and purpose, none of them brings more profitable joint ventures, valuable clients, or product buyers than LinkedIn.
LinkedIn’s purpose is business!
You can interact with others of like mind in the groups and say a lot more than you can in 140 characters. In LinkedIn, it’s easy to interact with others when you don’t need pictures to entertain. And, your LI profile is a powerful introduction to your audience that will pay off when you focus on what works and what you need to change.
Published by Judy Cullins
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Seven Rules for Writing Information Products and eBooks that Sell
Although a rule breaker myself, I did read the rules in Dan Poynter’s “Self-Publishing Manual” a long time ago.
My, how the world has changed. It’s gotten so much simpler to write, publish and market your ebook as long as you write compelling tips for your primary audience who loves your niche or topic.
7 Rules That Make Your eBook Practically Write Itself and Sell All the Copies You Want
1. Create an eBook on a topic that people clamor for.
Self help and how-to come to mind.
2. Create your information product on a topic that you know and understand.
You are the “go to” person for this topic (or will be after you publish it).
Published by Judy Cullins
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Content Marketing Assures Building Your Niche Authority
Are you unsure of how to make yourself and your service well known, liked and trusted? Have you tried social media conversations without getting a bite or sales yet? If you are perplexed as to why what you’re doing is not working, there’s a reason – maybe several reasons.
My 13 years online have taught me one thing. That books and blog posts are a marriage made in heaven. They have kept my site name ranked #1 on Google for all that time, and brought me a lovely income doing what I love. It took steadily creating fresh content on writing, self-publishing and marketing books and business.
I set up my website so it is a major resource for authors and business people who want their successes “almost” guaranteed. I say “almost” because it’s a noisy online world and your success depends on who you trust to get the best information, and taking action on that best advice.
Published by Judy Cullins
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What Do You Think It Takes To Be A Successful Book Writer?
Maybe your story is like mine.
I write because I love it! For me, “successful” has taken much of my adult life. Success in my book (pardon the pun) means writing for my audience who needs a variety of help in getting their books written, published, and marketed.
That’s because in 1986, a college and adult school teacher, I decided to leave the many meetings and clerks who could only say, “no.” I evolved to make book coaching my full on business and wrote and published 14 books on author skill topics including my signature book, “Write your eBook or Other Short Book – Fast!”
I did what I love and I’m still doing it.
Success means I have made enough income and also met over the years beautiful people who write great information, 82 clients who published with me. I’m grateful for this ride of a lifetime and continue to offer what writers need, much of it free.
Published by Judy Cullins
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You and We the People – Writing for Change
by Michael Larsen
One lazy man is called a disgrace, two lazy men are called a law firm, and three or more a congress.
John Adams in the musical 1776
Although America’s follies and problems approach in size and gravity its potential and stature, the United States is the best and greatest country the world has ever had. The signing of the Declaration of Independence is worthy of celebration, if only to remind us of how unlikely an enterprise America was at its birth, how remarkable its vision of America, and our role in keeping its ideals alive.
On the morning of America’s birthday, I want to recommend a speech and a musical comedy for you to watch. One may change your mind, the other your life. The first is a talk by John Perkins, author of Hit Man: An Economic Hit Man Reveals Why the World Financial Markets Imploded–an What We Need to Do to Remake Them. You can watch it at www.c-spanvideo.org. Perkins says that despite corporate bribes and paralyzing partisanship, we, as citizens, can determine America’s future.
America is a centrist country, but politicians and the public usually hear more from zealots at the ends of the political spectrum, rather than the middle. Parkins asked his audience to do one thing every day to make the world better, an idea as powerful as it is simple. More than ever before, writers have the opportunity, not just to make a living, but to make a difference. It’s easier than ever for the right idea and the right book to change the world, and the Internet enables you reach the world with your fingertips.
Published by Judy Cullins
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Your Idea of Publishing Success and How to Achieve It
by Nina Amir
Quite often I speak with my clients and to audiences about successful books. I have to remember that every author has a different idea of success. For some, success means having a book become an Amazon best seller or a New York Times Best seller.
For others, it means selling more than the average number of books most authors sell per year — about 300 copies. For still others, it means selling more than 3,000 during their book’s life time – better than average. And some authors feel successful if they simply get their book published so their friends and family can enjoy reading it. Others won’t be happy unless they sell 100,00+ and creating a speaking career around the book.
However, prior to actually writing or publishing a book you should get a picture of what success looks like to you. By defining publishing success you can set realistic goals for your book. These goals help you when it comes time to create a marketing plan, write a book proposal or promote your book as well. By taking this step first, you can determine if your book is a business or a fun project, a career step or an experiment.
Published by Judy Cullins
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How to Write a Short eBook to Promote Your Coaching Business
When coaches contact me, one thing many of them say is “I’m not a writer.” They can’t see the end of the journey, because they believe they must write a long book, and shouldn’t it be with a publisher?
Not really. If you are online and meeting your target audience, you are in the right spot. Your audience is like you, they don’t want to read long books that in many cases lecture them. Your clients want to know much more about you – what your work is specifically to them and how it will benefit them. They don’t care much about your credentials or degrees. They appreciate your humor, uniqueness in your approach, and they want answers for their particular challenge or concern.
Published by Judy Cullins
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10 Ways to Build an Audience for Your Books Online
by Stephanie Chandler
I’m a big fan of Stephanie who contributed this useful post on what my mantra is — “you must really know your audience to reach them effectively to sell your books.”
1. LAUNCH AND OPTIMIZE YOUR WEBSITE
No matter where you are in the process, a website essential to build an audience, share samples of your work, showcase your accomplishments, attract media and impress publishing professionals.
2. HOST A BLOG
A blog can be a creative outlet for a writer, not to mention a powerful promotion tool. Update it frequently (three times per week) and over time, your traffic is bound to increase. To start yours, check out www.Typepad.com or www.Wordpress.com.
Published by Judy Cullins
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How to Make Your eBook More Valuable and Increase Your Business
You may already have an eBook out in Kindle, PDF, or another format. You may not know that when you include certain final touches to your ebook, you add additional value. Value that widens your reach and increases your regular business sales.
11 Essential Tips to Increase the Value of Your eBook
1. Cover Page.
Use a photo for an easy cover. Include your website URL for non buyers – it’s free advertising!
2. Title Page.
Comes after your cover page. Include your book title and subtitle, your name, URL, and date. I put several hot testimonials on mine =)
Published by Judy Cullins
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Recent Comments
May 11, 2013 (9:14) 5 Non-Fiction Book Writing Mistakes and Solutions You really make since coach. Thanks for the help. My background is in sports, and I am a raw aut...
May 11, 2013 (5:47) 5 Non-Fiction Book Writing Mistakes and Solutions Thank you Judy! What if your book is about your own story? How do you get away from too many I's...
May 10, 2013 (10:42) Book Chapter Writing Blueprint Helps Sell Non Fiction Janis, It's Ok to have info overlap into other books. You answered your own Q--do one book at a t...
May 9, 2013 (8:19) Nonfiction Writers Conference and early Bird Special I want to be a better writer.
May 9, 2013 (12:54) 5 Non-Fiction Book Writing Mistakes and Solutions You have some great tip here, Judy! I'm going to put to use some of the things you stated. They s...