How to Sell Your Book to Libraries

Nearly $2 billion worth of books are purchased by U.S. libraries each year. Shouldn’t you be tapping into this potentially lucrative market?

Dana Lynn Smith, the Savvy Book Marketer, specializes in developing marketing plans for nonfiction books. She has a degree in marketing and 15 years of publishing experience. I highly recommend you check out her ebook on how to best sell your book to libraries, a usually neglected, but very profitable market.

Click Here to Download Her eBook Now

Book marketing coach Dana Lynn Smith sold millions of dollars worth of books to libraries during the 13 years that she worked for a business book publisher. Now she shares the secrets of selling to libraries in ‘The Savvy Book Marketer’s Guide to Selling Your Book to Libraries.’

Published on May 16, 2012 at 1:38 PM by Judy Cullins

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Book Chapter Writing Blueprint Helps Sell Non Fiction

Are your concerns like most of my book coaching clients?

“Will my book be readable enough to sell well?”

“Will the time and money invested to learn a chapter-writing blueprint that makes my writing more engaging be worth it?”

“Will this blueprint skills set work for both my non-fiction ebook selling and hard copy selling?”

The problem with most how-to writers is that they tell rather than engage. They tell what they know and don’t answer their readers’ concerns. Your ebook or print book should answer the concerns of your primary audience. You need to write your book so your readers easily get their questions answered while enjoying themselves. They don’t want a lecture or telling. They want your words to engage them! If you engage them, they will listen, and eventually finish your book and then possibly buy from you.

Published on May 4, 2012 at 12:56 PM by Judy Cullins

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The One Safe Prediction – 8 Guesses About Publishing in 5 Years

We are fortunate to have this post from Mike Larsen.

“People, companies, and countries that don’t reinvent themselves every three-to-five years will get left behind.”
-John Chambers, Chairman and CEO, Cisco Systems

“The future of publishing is self-publishing.”
-Editorial consultant Alan Rinzler

The one safe prediction you can make about the future is that you can’t predict it. Anyway, here goes: the three keys to the future of publishing in the next five years are mobile devices, social media, and self-publishing.

Published on April 27, 2012 at 12:28 PM by Judy Cullins

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Join the Nonfiction Writers Conference

The Nonfiction Writers Conference is the first and only online writer’s conference for nonfiction authors and they have packed the 2012 schedule with powerful content to help you write, publish, and promote your nonfiction books. They have a great line-up of speakers and topics for this year’s event!

The 2012 conference features 15 speakers over three days, and all sessions are virtual and conducted via teleseminar so that you can dial in with a phone or Skype (long distance rates may apply), and participate in Q&A with their speakers. Recordings and transcripts are also available for this exciting virtual conference.

Published on March 16, 2012 at 6:50 PM by Judy Cullins

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How to Overcome Writers Block with Snake Dancing

How do you solve writer’s block?

Writer’s block! Even columnist and author Dave Berry has it. He admits that at least 30 times a day when writing his humor column, he gets up from his computer to sip his Pepsi to divert his attention when he can’t think of what to write. One day when he reached for the cola, he instead found a coiled snake. He tried barbecue tongs to carry it away, but when it landed in his pool he kept the dance going trying to catch the thing.

As a writer you may think you are blocked because you believe your book or whatever you are writing won’t be significant enough, or since you aren’t famous, your book won’t sell. Or, like Dave, you can’t think of something great to say.

Published on March 10, 2012 at 7:03 PM by Judy Cullins

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Can Authors Get Effective Online Marketing for Free?

by Phyllis Zimbler Miller

I spoke to yet another prospective book author who thought her idea for a book could be very successful. At the same time she explained that, in order to save money, she had built her professional website from a template and had only hosted blogs.

Now the truth is that an author can get effective marketing online for free — if that author is willing to put in the time and effort learning as much as possible about effective websites, blogging and social media sites.

Published on March 6, 2012 at 10:58 AM by Judy Cullins

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3 Ways to Speed Up Your Blog Time & Still Write Quality Content

Do you use blog writing to attract business? Do you wonder how you can double your blog output and still have a life? Do you worry about whether your blogs offer quality content that your target readers will love, so they will subscribe? Know the biggest benefit to strategic blog marketing means that Google will like your blogs. Each time you write a blog post, you build your website traffic.

I can relate. When I started a blog over 6 years ago, I got discouraged because of little audience response and little traffic increase. Against my better judgment, I quit. Now, after four years of using a WordPress blog, I realize I just needed to multiply my posts so Google would notice me and I’d get more targeted subscribers. As a writing coach, I already knew what I could do. I just needed to do it. You can relate, yes?

I recommend you post at least two times a week and share your blog URLs on Twitter, Facebook and LinkedIn.

For your best results, here’s my proven top 3 Ways to create quality blog posts faster.

Published on February 17, 2012 at 3:56 PM by Judy Cullins

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13 Best Blog Marketing Titles that Add to Web Traffic and Sales

Does your blog seem like too much work for the results you receive? Do you want to create a blog that your audience will read? With just a little tweaking, now you can with these 13 title samples scoured from my coaching clients and other online resources.

Before you use these title examples, be sure you already know your target audience. That alone can bring lackluster or great results. Good results mean more targeted prospects will visit, subscribe, and buy from you. When you set a marketing plan for your marketing/sales funnel, you will position yourself as the “go to” person in your field, creating ongoing wealth.

Published on February 14, 2012 at 3:22 PM by Judy Cullins

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Introducing Visual Metaphors – A More Powerful Way To Sell

by Don Metznik

What would it mean to your business or organization if you could instantly communicate your message in the most powerful way?

This is the promise of the visual metaphor and its ability to:

• Reduce marketing costs
• Increase lead generation
• Reduce sales conversion time

What is a Visual Metaphor?
A visual metaphor is a superior communicating image (design or graphic) that instantly communicates a message or idea. It’s telegraphic and understandable. It’s the Big Mac of persuasion:

• Memorable
• Attention-getting
• Compelling

Published on February 12, 2012 at 2:16 PM by Judy Cullins

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Do You Know Your Non-Fiction Book’s Best Target Audience?

One question I ask emerging authors is…

“Who is your primary audience (target market)?”

They often say, “Everyone needs my message.” They have an idea and just start writing. They don’t think ahead with a marketing point of view, so sadly their books and their services don’t sell well.

My answer is…

“I know you have something to say, but before you outline those chapters or write one, take some time to make your message strategic.”

You can brand yourself in your book and chapter titles, so your primary audience knows you’ll write what they need and want to know. Anyway, how will you contact everyone?

Knowing your target audience is the first step to your business success. People read your book because they want answers for their specific questions. They have concerns and want solutions. When they see general copy, they get turned off and leave. This is a “kiss of death” because, if they don’t finish reading those chapters, they won’t recommend your book. There goes your 24/7 sales team!

Published on February 9, 2012 at 9:06 PM by Judy Cullins

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Amazon Bestseller Campaigns

by Sandra Beckwith

Several recent postings in writers’ forums asking about Amazon bestseller campaigns got me thinking. In one case, an author had heard about a program that would teach him how to do it, was intrigued by the concept, and wondered if anybody on the forum had purchased the package (at a cost of about $3,000!). In another case, the author asked if forum users thought she could create her own campaign without purchasing a pricey program that showed her how to do it.

These bestseller campaigns rely on a simple concept: The “consumer” buys the book on a certain day and the author rewards that purchase by sending the buyer lots of “bonus” free electronic downloads – books, booklets, audio files, and so on. Information products marketer Fred Gleeck did one recently for his book, Sell Your Brain Power: Information Marketing in 7 Easy Steps. Gleeck offered bonuses from his files and those of eight others (see the list here). His campaign took his book close to the top of the entrepreneurship category on Amazon.

You can create one of these campaigns without purchasing a pricey system if you know the formula, have saved sample messages you have received from others who have employed this technique with success so you know what language generates action, and if you’re already a skilled marketer and copywriter.

Published on February 8, 2012 at 2:55 PM by Judy Cullins

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To Attract Search Engines and Readers – Websites Need Updating

by Phyllis Zimbler Miller

I know Phyllis from Linkedin. She’s a real pro with online marketing.

Book authors may be relieved when their books are published. Yet the next stage of being a book author – marketing the book – awaits them.

And by now many authors realize that, for purposes of connecting with prospective readers, they need to be active on social media sites and have their own “home base” book author website.

Now here is an important piece of information about that book author website:

While your book may be finished, your website should never be “finished.”

Published on February 7, 2012 at 5:41 PM by Judy Cullins

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10 Ways to Write Blog Headlines for More Clients & Book Sales

Blog headlines are far more important than the copy beneath them. If you don’t write irresistible headlines for your blog title, you will lose a potential buyer’s attention in a few seconds. That’s serious.

Apply These Top Ten Headline Ideas and Prosper

Your Headline…

1. Needs to compel and propel your social media reader to stay and read all of your blog until your call to action.

The call to action can be “subscribe to my free site information or ezine” or (add to purchase a book …) to a book or product you want to sell. Two best headline examples are questions or how- to statements. They must grab your readers by the collar and hook them, so they will take action.

Published on February 5, 2012 at 4:19 PM by Judy Cullins

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Two Fatal Book Marketing Mistakes that Cost You Sales

Maybe you’ve heard these stats before. Most authors sell only 200 self-published books. It’s possible to sell so many more by getting much more visibility at places like LinkedIn, Facebook and Twitter. And remember blogging that adds to both your online visibility and credibility. Avoid the mistakes and take the actions below to get your books into the hands of your target audience.

Two Mistakes You Don’t Need to Make and Their Solutions

1. You don’t stand out from the crowd of others in your field.

Let’s say you are a life coach who offers to solve your audience’s problems in relationships, finances, attitudes and a wide list of complaints. They want solutions. So how do you stand out from all the other coaches in your area of savvy expertise? One simple answer is to develop a strong brand. And writing a short book on one of your coaching specialties to that specific audience is step # one. You need to show them what you can do for their problems and concerns. That means you need to get their questions on what they want. That could be, for example, “I have a wonderful business life, so why aren’t I happy?” Or, “I am in a negative relationship with my xxx and can’t seem to leave. Can you help me?” Remember, that all content marketing including books is good marketing.

Published on January 29, 2012 at 3:28 PM by Judy Cullins

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Shorten Your Blog Marketing Time – Write a Tip in 30 Minutes

Are you blog marketing with tips already? Do you fully realize the benefits of that?

As you look for tips to help you in your business, millions of others do too. Your online audiences love tips because they don’t want to spend a lot of time reading. They want the easy-to-read nuggets that pertain to their needs and interests so they can skim. Your potential buyers want solutions to their problems and concerns.

When you give solutions, you show yourself as a trusted authority in your niche and bring your target market to your website. Once your visitor signs up for your ongoing tips, you will develop trust that brings eventual clients and program sales. If you don’t write excellent blog tips, you won’t stand out from the crowd and won’t get those visitors you want. You will stay unknown; business will stagnate. That’s sad, because you won’t make the sales you want either.

So, are you ready to discover a blog marketing strategy that always works?

Published on January 23, 2012 at 9:26 PM by Judy Cullins

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Do What it Takes to Finish Your Book or Suffer Pains of Stagnation

Do you say or think any of these comments about writing your non-fiction book?

“I’m not sure my peers and audience will want my book.”

“I don’t expect great sales or to be a bestseller.”

“It’s not like I’m ever going to be on a top TV show.”

“If only the local paper interviews me I’ll be happy.”

“I just hope to make back my printing costs.”

As a book coach, I can’t tell you how many times I’ve heard emerging authors say these words. Perhaps you recognize yourself in them.

Published on January 12, 2012 at 12:14 PM by Judy Cullins

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10 Ways to Sell Your Book on Facebook

You already know what doesn’t work to sell books. You can’t just list your books on a website. You can’t count on book stores because your target audience is not for your title there. Even if you have a publisher, you need to market and promote yourself and your books. And where? Online of course! And Facebook is one great place to promote yourself.

Use My Experience to Get the Book Sales Results You Want

Over 12 years ago I turned to the internet to get known as the authority on book writing, independent publishing, and book marketing. I built my business on my signature book, “Write your eBook or Other Short Book–Fast!”

To speed up my learning curve and start making a great income, I got Facebook coaching. I now feature writing and marketing help at my FB business page, once called the fan page. It’s not just book sales, but the extended offerings such as online courses, services, videos, or training. Your eBooks and MP3 audios can easily be emailed to customers. Now that’s easy!

Published on January 11, 2012 at 5:53 PM by Judy Cullins

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4 Blog Marketing Check and Correct Actions for Increased Traffic

Just starting a blog? Have one going, but not enough visitors to suit you? We all need to constantly check and correct our blog marketing to see if it’s “the most it can be.”

Here Are 4 Check and Correct Situations

1. Remember that both quality and quantity count to increase your credibility as the go-to-person in your niche.

Do you wonder if they will ever come? Don’t quit too soon. I did 5 years ago. Then, I created a new blog marketing plan. I replaced my article marketing at ezinearticles.com and other sites with a new business. I wrote to educate and entertain my book writing and business marketing audience so they could make money from their craft. Why? Because of three payoffs.

Published on January 5, 2012 at 1:21 PM by Judy Cullins

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Publish Online – Realize Your Book Dream with a Powerful System

If you haven’t realized the book success you wanted last year, here’s one way to join the 5% Club and create much bigger results.

Use the Power of Visualization

When you see, hear, and feel your book project already manifested through specific outcomes, you’ll be in the 5% Club of the top success group. It’s far easier to perceive specific outcomes as true when visualizing them as they already are true. Claim your book dream as true now in specific outcomes.

This outcome, “I see myself signing autographed copies” is far more powerful than “I will autograph copies when my book is done.” It’s always easier to look back on what led to your success than look down that long road ahead to a doubtful success because your goal is so far in the future.

Published on December 29, 2011 at 1:37 PM by Judy Cullins

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Are you Making These 4 Book Marketing Mistakes that Cost you Sales?

You’ve heard these stats before. Most authors sell only 200 self-published books. These may not be your sales numbers, but it’s possible to sell so many more by getting much more visibility at places like LinkedIn, Facebook, and Twitter. And don’t forget blogging that adds to both your online visibility and credibility. In my 25 years of book coaching, so many clients don’t do the homework (actions) necessary to make their books well known to their target audience.

Here are 4 Mistakes You Don’t Need to Make…

1. Your name or your book aren’t well known enough because you don’t invest the time for a Social Media Book Marketing Campaign.

Published on December 16, 2011 at 2:51 PM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.