Are you stuck on where to share the good news about your book? Maybe you think Social Media is a waste of time. And, you may be kicking and screaming about the social media learning curve. I did that too, when social media was in its youth. From the time I joined Twitter over 7 years ago, then moved to Facebook with book coaching tips on my FB page, then to LinkedIn with my book group, I’ve learned the ways to bigger book sales. I’d say all three work for book marketing, but you may need to change your approach with Facebook.
While you may be more comfortable with traditional marketing, it yields far fewer results for time invested. You just need to get a social media plan going that limits your time on the ones that pay off. For me, FB is my third highest audience that visits my book coaching site, so I pay attention to my activities there.
Word of mouth still sells books. And your Facebook platform allows you to facilitate and encourage discussions around your book’s topic. You gather credibility and you get a lot of visibility when your fans share your information with their contacts. Of course, you give a lot of value through tips and samples from your work to your fans.
And even your LI page if you want. Include a promotion blurb to a blog URL or program you offer that relates to your book.
Here’s one from my LinkedIn Marketing for Authors book:
Tip – Keep your profile fresh and searchable with keywords after your name. For Judy Cullins:
Brand Your Business with a Book | eBook Writing | Self Publishing | Book Marketing | 25 Year Coach @bookcoaching.com
These put my page above many other experts! More people will find you on LI doing this.
In a short blurb with a link to your fiction book.
Share the top 2-5 benefits of your book to give them reasons to buy it.
Share a short description and link to buy your book on your About page. Or even create a new box just that just features your book.
For instance, in one book group I belong to in LinkedIn, someone started a discussion on “Help Each Other – Let’s Exchange our FB page links.” This can be good if you target who you want to interact with and develop relationships with. And on Facebook, you can also ask the same. We need to build our social media audience as well as our email lists.
The freebie is the ethical bribe you give.
The more targeted people you attract, the more they may buy your book.
It takes many steps to sell books, so put your patient hat on for this adventure. Be in it for the long term.
Post short copy to get feedback and eventually offer a sample chapter or except, even your short table of contents.
Learning to communicate, share, participate and work through an online marketing tool like Facebook is here to stay. You may as well dive in and be counted. If you don’t dive, invest in a short social media session with a book coaching expert who has traveled this path before you.
Published by Judy Cullins