BCS February 2010 – Your Book Brands Your Business

Book Coach Says #115 February 2010

Welcome to “The Book Coach Says…”
Writing/Publishing/Promoting Your Books and Businesses

“I help professionals manifest their book dream and brand their business.”

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Judy

In This Issue…

-Feature Article – Did you Know that your Book Brands your Business?
-Opportunities – 14 Discounted books, audios and packages
-Coach’s Corner – Are you Taking Time to Enjoy the View?
-Useful Tips-Using program textpad.com for tweets

====FEATURE– DID YOU KNOW THAT YOUR BOOK BRANDS YOUR BUSINESS?

Branding is a marketing concept that’s been around for decades.
Think of Donald Trump whose name is his brand. When you buy his books, you’ll know that HE is the brand.  Your business may be smaller, but can get a big boost when your write a book that educates your audience on your service and its benefits. Your quality eBook or print book will attract them to your business Web site and also sell books.

Published on January 31, 2010 at 10:13 AM by Judy Cullins

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Why Bother Creating an eBook?

Did you see this eBook news in the media like I did? The new number of eBook sales looks promising for all of us who are in business and need visibility and credibility for that.

In 2008, eBook sales were $150 million. And the forecast for 2010 is $2Billion sales.

Who doesn’t want to create wealth and income with the least amount of effort? Who of you in business doesn’t want to create yourself as a top expert in your field?

As a long time book coach, who has authored over 20 eBooks that bring in regular income each month, and clients who want guidance to bring out their best, the one answer that I’ve known and recommended for over 11 years, is to

Write a Short, Quality eBook

Short means between 20 pages and 110 pages. It’s far easier to create a short book than a long print book that busy professionals don’t have time to read.

Published on January 27, 2010 at 10:00 AM by Judy Cullins

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Write for the Ones Who Buy Your Book – Your Readers!

Published on January 21, 2010 at 10:50 AM by Judy Cullins

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Your Book Marketing Plan to Build Your Promotion Platform

Launching your book needs a lot of pre-publishing work. You want your book’s audience to know you, like you, and trust you.  I urge new authors, and even experienced authors,  to do the pre-marketing and create a book marketing plan that makes their book a success BEFORE  it’s published, either online or in print.

Here’s Pre-Marketing Steps
to Work on Now

1. Create 5-10 informational and how to articles for Ezinearticles.com or hubpages.com–these  high-traffic sites with many 1000′s visiting each day ( your site has about 50-300 a day) will show your audience  your information. Be sure to attract your best audience in your resource box with a compelling free eBook, newsletter, special report, or YouTube video tips at your site.  Submit each original article to one article site to stay within Google’s duplicate content rule and your own book selling site will get a lot more targeted visitors. If they read your article and visit your site, they are already pre-sold.

Published on January 12, 2010 at 8:03 PM by Judy Cullins

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Finish Your Book Project and Realize Your Dream this Year

In any endeavor, when we plan for its success we increase our odds of success. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement!

Remember Brian Tracy’s “If you fail to plan, you plan to fail?”

Do you believe in New Year’s Resolutions? I don’t. Partly because they are poorly defined wishes, unwritten and fuzzy dreams and contain unrealistic expectations. I do believe in planning for results I want. When we plan we increase our odds of success. Plan to finish your book project this year!

Now, check out the power of your mind to create your year just as you want. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement!

Published on January 11, 2010 at 9:46 AM by Judy Cullins

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