What other questions do you have about your blog? Please comment below and share what is and is not working for you.

One question came to me in my book group at Linkedin this week.

Q. How can my new or revise my old blog to sell more books and attract new qualified clients (not lookie loos)?

Your site must work in tandem with your online promotion. It must build your book platform. What good does it do to tweet if your best audience doesn’t get a link to your opt-in free things to be part of your gold–your database. You must coordinate all of this.

Judy reminds you of these important steps to make your site sell more books and attract more clients:

Step 1. Know your targeted audience before you write your site or your blog. This is what I coach all clients on as the first step to book writing and promotion success for anything, including their books. Write a letter to your #1 best audience; name it specifically, not generally. For example,

Dear Small Businesses, Many of you want to write a book to brand and promote your business. When you educate your audience, you are really educating and promoting in a positive way to attract them to your site and your book. Read more…

During my early days as a book coach, I discovered not only a creative way to present my Passion at any Age chapters, but also a way to brand myself as the Passion Coach. Since then, I changed to be a full service book coach to help authors write the best book they can and make it profitable. Branding is part of the pre-marketing you must do to win at this game. I ask you did you Brand your non-fiction book inside and out?

___1. Did you give it a branded title?  If a lot of other titles are your competition in your non-fiction or self-help category, you want yours to stand out from the crowd. A title helps do just that.

___2. Did you make each chapter title branded to support your book title? This is what big time, well-known authors do, and you can too. Again, it sets you off as the expert or go to person in your field. Read more…

For any of your social networking you need a promotion strategy to get your messages to the right people–your target audience. You don’t need to collect followers, friends, or contacts. With social networking it’s best to form a quality audience who wants information from you than collect big numbers who really don’t care and that you will have no interaction with.

For Twitter, Facebook, and Linkedin, I have changed course. Now I concentrate on attracting my audience on Facebook and Linking to my fan page and my book group to keep receiving great free content from me with links to my site, so they would opt-in. Intermittently, I offer one of my 11 books or MP3 audios for sale.

On FB, I emailed my friends and book group with the benefits to change places, and really almost all of them joined me. I got just one complaint from Facebook, but he wasn’t in my audience anyway.

On LinkedIn, I’ve changed my marketing approach. Before I connect with new requests, I offer them more interaction with me at my “Book Writing, self-publishing, and marketing book for Business People group” there.  Why business? Because they are my best audience rather than just authors. In it, we discuss all kinds of business writing and who doesn’t need help in that? I also joined 35 other business groups who I felt would benefit by my articles and discussions.  Now, I can send them direct email messages of upcoming useful content or seminars besides the discussion topics and new news articles. Read more…

Many coaches come to me for their book projects, but I also coach on websites that sell you. So many unnecessary mistakes. I know, I’m on my 5th revision, optimizing and updating and would love to share with this audience some powerful tasks we did to boost clients and sales. To set up a site that offers books and services, you need to agree it’s for attracting and keeping clients–in other words, a site that sells. No shame in that.

More things that guarantee lifelong income for you at your site:

1. Make one site for one audience. Don’t hodgepodge with your business and your personal growth book at the same site, unless you are a personal/life coach. Create your site around a theme.

2. Change your keywords. We have changed our key words to long tail, low competition. These are the ones people Google to get information. We know that’s part of the success. Because many of my site’s pages are on page one of Google. For example, the key words “book coaching” “publish your book online,” are updates of ones that didn’t do us much good because they were too popular. These key words and your content show you as the”go to” person they should come to when ready for your service. Read more…