Book Platform and Promotion Tip – Create a Business Blog
What other questions do you have about your blog? Please comment below and share what is and is not working for you.
One question came to me in my book group at Linkedin this week.
Q. How can my new or revise my old blog to sell more books and attract new qualified clients (not lookie loos)?
Your site must work in tandem with your online promotion. It must build your book platform. What good does it do to tweet if your best audience doesn’t get a link to your opt-in free things to be part of your gold–your database. You must coordinate all of this.
Judy reminds you of these important steps to make your site sell more books and attract more clients:
Step 1. Know your targeted audience before you write your site or your blog. This is what I coach all clients on as the first step to book writing and promotion success for anything, including their books. Write a letter to your #1 best audience; name it specifically, not generally. For example,
Dear Small Businesses, Many of you want to write a book to brand and promote your business. When you educate your audience, you are really educating and promoting in a positive way to attract them to your site and your book. Read more…