Do you know what Twitter is? It’s a micro-blogging site that allows you to interact in short messages of 140 characters with your primary audience and experts in your field in. If you wonder the value and Return on Investment, know your purpose for using Twitter first. Your Purpose? To develop business relationships and get your target audience to your site to either opt-in for free information or buy your services and products.

Is Twitter Worth it?

After 2 years on Twitter, I’ve found you can get a rather big Return on Investment of your time with it. My Web site opt-in conversions went up 25% a month, my ezine sign ups went up 25%, my teleseminars got filled to the brim. And my sales from sending promotion to these who are now on my data base increased significantly.

Will you Make Mistakes Along the Way?

You bet. There’s a learning curve and it takes time to develop a following. Just be patient with the process and prepare yourself before you leap. Read more…

Opinions vary about self-publishing. I self-published 11 of my own print and eBooks that are business books about book writing, self-publishing, and book marketing. Self-publishing is not a vanity press option, where you can get a company to get your family cookbook or anything into print. And Print on Demand is a digital printing offering, not publishing or marketing. While many choose it because they don’t know the downfalls of it and they get disappointed. I have offered discussions on Print on Demand at my book group at Linkedin.com.

Think YOU when you think self-publishing. YOU are responsible for all the things that you must do to get your book into the hands of your readers. YOU get an ISBN number for each book, which makes you a publisher unless you plan to only sell your book at your Web site. YOU can set up a publishing name/business as Dan Poynter advises since some book printers won’t work with individuals. But, you don’t have to. Read more…

Branding is a marketing concept that’s been around for decades.

Think of Donald Trump whose name is his brand. When you buy his books, you’ll know that HE is the brand. Like Donald Trump, your business may be smaller, but can get a big boost when your write a book that educates your audience on your service, and its benefits that will attract them to your business Web site and also sell books.

A book is the number one way to brand your business and get big credibility as well as visibility. Read more…

We did this marketing plan BEFORE tweets were connected to my FB Fan Club and my Linkedin Profile.

Over three months, I did a series of free teleseminars on eBook writing and marketing, online marketing with twitter, and one on article marketing. I gave myself a month to market on twitter primarily in addition to my email list opt-ins who come to my site for all the free content I share there.

Follow my Steps of What I Do and Fill your Teleseminars to the brim:

1. Establish rapport with my target audience -business people who want content writing and marketing help.
2. Give book writing and marketing tips with no URLS to show my expertise without agenda.

Read more…