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Book Marketing – How to Sell More Books without the Push

Many of you know me and hear from me often. And you wonder how you too can have successful book sales or business profits.

The way I approach asking for sales is to first give, give, give great, unique information to educate my audience of business people who want to write a book and also market their businesses. I give through my free ebooks and free reports at my site. I give through all the how to comments in the groups I belong on Linkedin several times a week. I give through my blog, which I update 2X a week.

In other words, I’m using education to market my books and my coaching. It’s subtle, but when people sign up for these free things, I know they like and want my information, so then I do a third thing–I stay in touch with only my targeted audience by email. I keep giving new content and promote to them–usually one item per email. This is the database list (the list is the gold) that comes from the opt-in signs up at my site and blog. These emails are the one place I ask for the sale in addition to links at the end of my free reports or blog articles. Read more…


Poll: What do you want to know more about from Judy Cullins?

In a Nut Shell These Skills Can Do Wonders for your Book or Business

Through  my book  coaching which has  birthed over 75 author’s books, 11 books, whose best seller is “Write your EBook or Other Short Book Fast!” at Amazon and my site, my book coaching blog, new a month ago that  we add to almost daily,  and over 25 teleseminars, you learn about the topics below.

Now I am asking for your feedback.

(you can choose more than one)

What do you want to know more about?

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My passion for writing and assisting you in your journey is what drives me. I sure hope you get value from my information and education.

You can also add your own book writing, publishing, and marketing topics that I can help you with by commenting below :)


How to Know if Your LinkedIn Profile is Working and Monetized

Do you remember Romeo in Shakespeare’s play? He had the wrong name–not one that Juliet’s family approved of, and it led to his downfall. At the end of the play, he committed suicide. He couldn’t help his name, but you can.

Your LI profile is the first thing you do when you join Linkedin, but just putting up any profile isn’t enough. It’s important to make your profile relevant and compelling. It may need some editing. (Think up to 4 edits on a profile in a year). You can check your profile numbers who visit you on the right side of your page. Maybe it reads, “15 people visited your profile this week.”

If it’s 0, you need to make some changes.

Six Reasons your Linkedin Profile is not Getting Enough Profile Visitors

1. You don’t make enough requests for people to join your network. Any time you use social media marketing you need to be consistent in your participation.

2. You don’t get many questions in your LI inbox each week. Answering these allow others to like you, respect your information, and eventually trust you. Read more…


What’s the Missing Link in your Social Media?

The one missing link I had in my social networking was a blog at my website.

The business blog works well with your Linkedin groups too.

I submit news articles to the 30 plus groups at Linkedin I belong to (all in my target audience) with a link to my blog to help businesses with their book or business marketing.

RESULTS WERE AMAZING! In one month, my targeted website audience increased 25% and is growing! That’s because they specifically wanted my information. My client numbers have doubled too, especially those needing to optimize their social media. They also need to make sure their Web site works together with social media (This may mean a Website update). Read more…


Who is Judy Cullins in Work and the World?

This March 2010 interview, with a great business and personal coach, Joanne Victoria, made me think my web visitors may also want to check me out personally as well as with business.

Because, we all have many sides to us that make us tick.

What do you agree with or disagree with below? Please comment at the end.

1. Where and how do you put yourself first?

I’m always first, or how could I create success for my business of full-service book coaching, if I didn’t take very good care of me! I also put my clients first, because I can’t do it any other way.

2. When was your last vacation?

Each year I take about 4 mini vacations to different hot springs in California, go camping with friends to swim, play bridge, and car tips to interesting local wineries or other beautiful nature spots, and one big one to a Caribbean Island for 2-4 weeks, depending. I don’t take a lap top; I delegate all the work to my VA and web master when I’m gone, so I can really relax; I snorkel and read good books and play with my long-time partner, Bill, on the beach. Read more…


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