9 Solutions to Shorten your Social Media Marketing Time

Don’t like spending too much time on social media marketing?

Just putting the finishing touches on my book, LinkedIn Marketing: 8 Best Tactics to Build Book and Business Sales.

In the first book chapter, you’ll see the many reasons to choose Linkedin as your primary social media marketing approach.

In the second chapter, you learn how to save more much more time by not collecting numbers that really aren’t in your book or business audience. These audiences can be a bit different too, and you need to market to both of them.

In the next chapters, you will learn how to edit your profile for many more views and get people who want to connect with you.

Published on April 28, 2010 at 9:24 AM by Judy Cullins

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How to Write Fast and Excellent Blog Copy

Some of you wonder how you can keep coming up with new ideas, titles, and blog posts. For myself, know that I will never run of out of useful content for my audiences. Writing many books for 20 years and articles for nine years, you can see why.

I invite you to add some of your ideas to these six tips.

Here’s Six Tips to Write Fast, Excellent Blog Copy

1. Write in article sets of one topic. This focuses your energy and puts you in the writing mode. No writer’s block!

Published on April 23, 2010 at 8:48 AM by Judy Cullins

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Seven Things to Think About Before you Go With Print on Demand

Is Print on Demand all you think it is?

You, like many other authors who don’t want to go the long hard road with traditional publishing, and who like the low cost and seemingly easiest and best way to publish a book, Print on Demand Publishing looks good. They print one book at a time when it’s ordered.  But, think again. After many years of authors coming to me saying they did not make money going with a POD, and my research noticing the poor payoffs from Print on Demand, as an author’s advocate, I say, think again.

Top Seven Things to Think About Before you Go With Print on Demand

1. Notice how many other authors and books are listed on the POD web site.

Like a brick and mortar bookstore, your audience won’t go to the Print on Demand site looking for your specific book. In fact, the people who go are other authors like you. They don’t want to buy your book, they come because they think this is a simple way to be on a website where one can sell books. So who will buy?

Published on April 21, 2010 at 9:40 AM by Judy Cullins

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Hook Your Reader by Writing Every Book Chapter with the Three E’s

Write your book for the one who buys your book–your reader. That’s who decides whether it sells or not. Rather than lecture or tell from your research, think what does my reader want now? How can I use the Three E’s – engaging, enjoyable and easy to motivate my reader from the first paragraph to the last?

To keep your readers motivated, you must hook them all the way through each chapter. That means…

1. Hook your reader in the beginning of each chapter. Motivate him to keep reading. Meet him where he is now–what are his challenges? Ask a few questions about his challenges to engage him.

Published on April 16, 2010 at 8:40 AM by Judy Cullins

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Pay Up Front or Pay Later to Finish Your Book

We resist paying for coaching services to get our book chapters juicy so that our readers are motivated to keep turning the pages. We do it mostly on our own, because we don’t know what we don’t know. We also may resist getting some coaching on marketing our book or business.

I know, I love getting free good information online at article directories, and now even better information on blogs, and in social media forums (groups where discussions are lively) where my primary audience hangs out. But, that’s just step one.

What you may not realize is that when your audience is motivated by your hand-holding and hooks, they will finish your book, they will become your 24/7 sales team, and tell everyone they know about it. Nothing like great word of mouth marketing.

Published on April 15, 2010 at 7:55 AM by Judy Cullins

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Why Write a Sales Letter for Each Book – Five Steps

You know how to write a book, even get it published. As entrepreneurs, you know your products. In the beginning sales went well. But after the initial one-year honeymoon, sales slowdown. To counter low book sales, make sure your print or ebook keeps on selling from the first day, the first year, even for life. Write a short sales letter for each book.

Whether you have a web site or not, you can write a first class, must-buy-now sales letter. You don’t have to write the long sales letters anymore, because your visitors want short, easy to read information to not waste their time.

If you are like me and have a business web site, it is content driven. Why? Because that’s why people come to any site—to get free information. Useful information brands you as the expert. It gives visitors a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books–the sales letter.

Published on April 14, 2010 at 9:21 AM by Judy Cullins

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Following Through on Linkedin for Bigger Book and Business Sales

Now that you’ve joined the “Big Three” social networking groups of Twitter, Facebook, and Linkedin, you may need a bit more coaching. In this article, I’ll focus on Linkedin as I’m currently having the best success ever with it–web traffic increases of more than 35% each month, and sales conversions to match. I can hardly wait to see what my numbers are for this coming month. I’m passing along these tips to make you as excited as I am about Linkedin!

Linkedin Optimizing -Things to Add and Follow Through on

1. Check your web stats each month to see what’s working or not working. Why tweet all day when your audience doesn’t care or buy from you? Big numbers are not enough. Where is your biggest web traffic coming from?

Published on April 13, 2010 at 10:24 AM by Judy Cullins

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Book Marketing and Business Visibility and Credibility with a Blog

Want a lot more book sales? Want your business to stand out from the crowd? A blog, one of the best content marketing techniques, can give you much higher results than you imagined. It helps you build a following, build a reputation as the savvy expert in your field, and make increased book sales!

The most important thing to remember is to write at least two entries a week, and make your posts compelling, professional, and inviting. Remember to ask people to leave their opinions, and get some buzz going. If you are an author, post points or tips that relate to your book. If you are a service business, give how to’s that you also give as a consultant or coach.

How Can You Keep your Blog Fresh?

Look at other places or blogs in your field to gain ideas. My favorite is joining Linkedin groups that relate to your expertise. These people post discussions that they want info on. So, it makes sense to stay abreast of these, and comment as often as you can with useful tips. These discussions or news articles keep my blog alive with always up-to-the-minute good information on about book writing, self-publishing, and book and business online marketing.

Published on April 9, 2010 at 8:07 AM by Judy Cullins

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Your eBook or Print Book is Your Ultimate Marketing Tool

Maybe you are wondering, “Should I write a book?”

You may not be sure if it’s worth it. You may not want to spend much time on it. You may not feel you’re a skilled writer.

I understand your concerns. In the early 1980′s I didn’t even know about the power of book chapters—until I got a mentor to help me. Then, I wrote my first book “The San Diego Annotated Networking Directory.” My first printing sold out in six months, but more than that–it made me well known in the business networking community. I sold books, but they led me to so many other opportunities.

That’s proof of the power of books! If you are in business, you want to do several things to attract new customers and clients.

Here’s Four Reasons to Write your Book:

1. You want credibility. You want people to come to you for answers about your particular topic or niche. A book gives you more credibility than any other venue.

Published on April 7, 2010 at 8:50 AM by Judy Cullins

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How to Pull More Blog Readers with LinkedIn – 7 Tips

I’m posting this new blog entry because not all my readers have seen these. If you can add a tip, please do at end and be sure to leave a comment, ask a question, and sign in!

Seven Tips to Get more Blog Readers from Linkedin

1. Write useful content and post twice a week at your site or blog site.  My blog is on my site-bookcoaching.com.

2.  Share a link to other useful things at the bottom of your blog entry and even share a link to your coaching link or teleseminar link. It’s OK to market a bit.

Published on April 2, 2010 at 8:57 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.