How to Get Best Contact Building Results at LinkedIn

Are you not getting enough results from your LinkedIn marketing efforts? Let’s say you have over 500 contacts and you’re not getting enough business or books sold.

First, remember why you want to connect. Did you know that the quality of the invites you’re sending out at Linkedin is more important than the quantity?

You want to build visibility and credibility. You only need to connect with those who are interested in you and your information, not send 100′s of invitations to people you don’t know. This targeting your audience strategy gives you many results, yet is a hard lesson for many to accept.

FACT: Without targeting your Linkedin marketing to your best audiences, you won’t reach your purpose for being on Linked–to be liked, well known, and trusted with sales to match.

For over 20 years I’ve coached business people who write books to brand themselves to know their one best audience before they write a word! My coaching for social media and other online marketing is the same. You need to target your market in your blog, your web sales letters, your article marketing, your books and reports Yes, I know you have more markets, but pay attention to the best one first, then add blog article titles aimed at your related audiences.

Published on May 24, 2010 at 8:22 AM by Judy Cullins

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Write That eBook Inside You – Avoid These Mistakes

Did you know that you already have an ebook inside you?

And you can earn thousands of dollars each month?

Even if you are a low-techie like me, you can write your ebook to solve your readers’ problems or give them information they really want. You can get information to go into your eBook from many sources. Think of other articles, blog posts, and reports already in your files. Think of excerpts from a longer book.

If you want to double and triple your present ebook income, check out these mistakes and correct them now.

Mistake 1. You don’t write a short ebook first to test the waters.

Short is in the eyes of the beholder, but let’s say from 15-90 pages. Your future customers will be glad to download these pages and print only the ones they need to.

Published on May 18, 2010 at 8:41 AM by Judy Cullins

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How to Get More Book Sales by Adding Value in Each Chapter

Do you want your chapters to engage your readers, so they’ll finish and recommend your book?

Here, you can see how one client revived her yoga book chapters with specific examples and short tips, so they would be more entertaining, polished, and easy-to-read. When your chapters engage and don’t bore, your readers will gladly spread the good word of mouth about your book.

One Client’s Ahas from Coaching Session

“From just two sessions, I got so many ways to hook my audience for my yoga book to make each chapter more entertaining, polished, engaging, and easier to read. I loved your idea on using the tips as a separate blog post to promote the book. Thanks so much!”–Ntathu from UK.

When you use these hook elements like my client did to further brand her book in each chapter, you will write more authentically and naturally.

Published on May 10, 2010 at 8:42 AM by Judy Cullins

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Writing Successful Blog Posts – 7 Ways

Traffic to your blog slow? Maybe you just need a few new ideas to spruce up your posts.

1. Choose one challenge or problem your audience has that you have answers for. Write on one of these each week. These past weeks, my blog has concentrated on challenges that Linkedin business people have and how to write a useful blog that your audience will flock to. What’s your target audience’s challenge?

Published on May 7, 2010 at 8:11 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.