How to Write a Short Book to Promote your Coaching Service

When coaches contact me, one thing they say is “I’m not a writer.” They can’t see the end of the journey, because they believe they must write a long book, and shouldn’t it be with a publisher?

My Bookcoaching Strategies:

1. Think of the benefits of writing a short book.

• You will build credibility and be known as the expert in your field.
• You build your brand with the book title and chapter parts.
• You can generate leads with a short free eBook.
• You can finish a short book in 100 days or less.
• You can transform your readers into clients.
• You can brand your business and build worldwide visibility.
• You can share your mission, influence and educate your targeted audience
• You can create ongoing life-long revenue.
• You can repurpose your book into teleseminars and coaching packages.

Published on July 28, 2010 at 6:56 AM by Judy Cullins

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Online Marketing Tip – Leverage your Testimonials

After pinpointing 10 top business authors and social media strategists, with whom I had exchanged ideas with, I sent an email asking for testimonials based on my new Linkedin marketing book. When they said yes, I emailed the PDF and got back 10 strong testimonials naming specific benefits. I used a shorter version on my other social media related groups, blogs, and my site. They got a valuable book,
their name as reviewer, and I got invaluable publicity and promotion.

Six Steps to Leverage your Testimonials

1. Shorten them, keeping benefits and post on your Facebook Fan Page (as they will post on theirs) with a link to where your product is sold.

2. Use part of the review on your Web site’s landing page sales letter where your product, CD, audio, video or service is offered.

Published on July 16, 2010 at 9:15 AM by Judy Cullins

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What’s your Favorite Book Promotion and Why?

Here’s my 9 best online promotion tips…

1. Create 5-10 informational and how to articles for Ezinearticles.com that is a high traffic site, so more of your audience will see your information, your resource box that offers a free eBook, newsletter, special report, or YouTube tips at your site. Submit them either to a high-traffic directory or your own blog the minute your book-selling website is finished.

Published on July 12, 2010 at 7:41 AM by Judy Cullins

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Don’t Write That Next Book Yet – 10 Questions to Ask Yourself

Many authors start writing their second and third book when the ink is barely dry on their first one. As a veteran bookcoach, understand that this is not in your best interest.

Why? Because you need to learn the best, proven online book promotion techniques, and apply them to one book at a time. Just because your first book isn’t selling well doesn’t mean you should write another one–because if it doesn’t get promotion attention, will not sell well either. You need to market your first book before you write another one.

Before you Write Another Book, Ask Yourself These Questions

1. Why would I do that?

Think of the time spent writing and editing. These activities make you no money. You will only make money when you market/promote your book. To me that means that just because I spend a lot of months getting a book done and feel worn out and whipped, I shouldn’t stop there. I need to promote it to get known before I write another book. I need to know my first book’s audience and write for them when I know they want my information.

Published on July 8, 2010 at 8:22 AM by Judy Cullins

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Seven Success Secrets of Successful Authors

If you are not the author you want to be yet, incorporate the following seven success secrets…

Please feel free to comment and add your own secrets and the end.

1. Treat your book as a business.

You spend many hours creating a masterpiece to help your audience. It follows then, you need to set up a regular time schedule to market and promote it. Do at least three High Level Activities (HLA’s) each day. Write a sales letter for each book. Create free content such as a blog or newsletter for people to opt-in at your site to build your targeted data base, so you can stay in touch with your audience.

Published on July 5, 2010 at 9:40 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.