Where are your Book Buyers?

Let’s just say you’ve applied your pre-marketing skills to your book early on and have done some of your book promotion platform, so your book will sell well. One of those skills sets is to know your preferred audience and where they hang out on the internet.

STATS: Amazon sells 44% of all books in North America. eBook sales at Amazon are almost 30% of all sales there. And 3.5 billion eBooks will be sold in 2010. Many other stats abound and you can just know that books are still the #1 product that’s sold on the net.

CLUE: Your challenge is to find out where your book audience goes for information about your book’s topic or genre. You must know they, like you, Google key word phrases such as “ebook writing,” “ebook sales” or “how to do xxx.” So it follows, that you should have as big of a web presence as you can to attract more book buyers to where you sell your books. That may be Amazon or it may be at many wonderful other internet channels.

Published on August 31, 2010 at 9:09 AM by Judy Cullins

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eBook Sales – 10 Ways Your Blog Increases Your Book Profits

If you want more eBook sales, you are leaving money on the table if you don’t put up a business blog such as WordPress.

Now, we self-published authors can share our opinions and our unique information with even wider audiences to attract our readers and ebook sales.

You can put up a WordPress blog at your site where you sell your books and service, or you can just start out with a blog only and not offer anything for sale. I do advise to invest a little in a Web site that sells, where you can collect your visitor’s emails to further connect and promote too. Your site must also act as a resource center for your book’s topic. Initially, people will come to your site for free resources, not to buy. After 5-7 times, you can expect some good sales conversions, because they trust you, like you, and want to learn from you.

Published on August 27, 2010 at 9:47 AM by Judy Cullins

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How Judy Cullins Works as a Book and Marketing Coach

So many people at Linkedin and other forums have asked me to explain how I coach. And some of you will take to this information and some not.

Maybe you run the other way when you think of investing in some professional coaching. Your budget is low. I did too over 11 years ago, until I came to the internet, and realized it’s a long haul to learn all this good stuff that makes book sales, get your readers as your fans, and continue to build your business to make you happy, and profitable. So many don’t invest in mentoring help–and so be it. When you don’t invest, it just makes the journey so much longer, more expensive, and harder.

Many a client has told me that the sessions cost less than the yield in book sales or business profits.

Published on August 25, 2010 at 9:11 AM by Judy Cullins

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10 Questions to Test your eBook’s Significance

Over the years perfectly competent people with unique information to share in a book have come to me, so afraid their book isn’t good enough, their peers will judge it as poor, or they won’t be able to get it out to their audience.

You can test your book’s significance by asking these questions…

1. Is it filled with action if fiction? Is it exciting?
2. Is it fun to read? Have humor?
3. Does it teach the readers something new or interesting? (educate)
4. Does it present useful, original and unique information?
5. Does it have potential to positively affect the reader’s life?
6. Is the message said in a unique way? Does it brand you or your business?
7. Does it answer an age-old question such as the meaning of life?
8. Does it create a deeper understanding of human nature?
9. Does it give skills and information to help individuals?
10. Will the particular audience want or need its information?

Of these 10 significance tests, it takes only…

*One for an article or blog post.
*Two for a book.
*Three for a top seller.
*Five for a Pulitzer Prize.
*Six for a literary classic.

These are just some ways for you to build your confidence and courage to share your word with your world. So be encouraged and start writing!

Do you have any questions? Be sure to ask them here. Leave me a comment and I will answer.

If you want more free information on writing an eBook, check out my upcoming teleseminar.

Or, if you are a self-starter, see Judy’s book on writing an eBook.

Published on August 23, 2010 at 8:39 AM by Judy Cullins

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Judy Cullins Answers eBook Questions

Each month I get a lot of questions from aspiring authors. Here’s a few on self publishing, ISBN #’s, and copyright information. Yes, you can always Google for answers too.

1) Can you supply me with a suggested web address to obtain an ISBN number?

Judy: Just Google ISBN and get it.

2) Will I need a different number for each of my ten ebooks?

Judy: depends on where your sell them. At your site, don’t need them. At other sites, you do need them. And yes, one for each book.

3) Do you have a suggested web address for copywriting the ebooks?

Judy: Google United States Copyright Office and find the short form TX. They didn’t include their website on my paper work.

4) Do you have anything I can buy from you that will give me ebook publishing steps?

Judy: Did you buy Write your eBook or Other Short Book Fast yet? It has all your answers in it.

I advise you publish them yourself. It’s simple to do for print or eBooks. If you want more from me, I suggest you get a 30 minute session from me to finish your project. Ask any question for self-pub, or promotion.

Do you have a pressing question about your book project? Ask away!

Published on August 20, 2010 at 9:32 AM by Judy Cullins

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9 Ways to Turn your Blog Posts into a Quality eBook

Do you want to write an eBook, but find it daunting? Maybe you have other work and you just don’t have the time? But you do have ideas and want to share your amazing information with your audience

The idea of repurposing content is not new. If you make sure to organize your blog posts by topic or questions, you can transform like I did with my recent eBook, “How to Write, Distribute, and Market your Book.”

It took a little time, but now this eBook helps others and also attracts book coaching clients. You can offer your eBook free and if you take effort to present it in chapter format, can charge for it. Either way, you’ll get targeted visitors to your site or book sales, or both!

Published on August 18, 2010 at 10:54 AM by Judy Cullins

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How to Write eBook Chapters that Transform Readers into Clients

It’s good to have passion for your eBook’s topic. And, you also need to think about your audience and what they want from your book in any given chapter. And, what kind of time they want to spend on learning from you.

How to Write to Please your Audience

1. Think a short book first.

Write only 3-5 chapters for one book with an angle (sells better). Write other companion books that you can sell as a series or bigger package that makes you still the expert, and makes you more money too.

Yes, college text chapters are 35 pages long and traditional publishers like 10-15 chapters with around 25 pages each.

Published on August 11, 2010 at 8:50 AM by Judy Cullins

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What makes one eBook Stand out From Another?

One question I ask potential book writers, “Why write a book if no one reads it and it doesn’t sell?” Writing a quality eBook or print book is so important. It shouldn’t just be notes from a group of articles or blog entries, although you can use this info in your book if you know the right transitions.

Here’s my pre-marketing check and correct list.

Know your book’s 9 essential hot selling points (pre-marketing strategies) excerpted from my book, “Write your eBook or Other Short Book Fast!” before you write or publish your book. Here’s 4 to get you started:

#1 Make sure your title is the best one for your audience. A dull title that makes no promise to your reader will probably not sell. An outstanding title can sell 25% more books for you.

Published on August 6, 2010 at 8:58 AM by Judy Cullins

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Why Write and Market an eBook – 7 Reasons

You’ve been thinking about writing an eBook. Maybe you already have one, but aren’t sure it will sell well or show you as an expert in your field. Maybe you’re thinking an eBook is not as accepted as a traditionally published book. But, you have ideas, a lot of them. And, if you can focus on one really useful, compelling book, writing an eBook is just the ticket.

So Many Benefits you May Not Know Yet

Whether you’re in business or a non-fiction writer, you can write an eBook in a lot less time than you think–even in two months.
My last book in July -2010 on Linkedin Marketing took me only 2 months of part time writing, applying all of my tried and true strategies of book writing and my own LI success.

After reading and realizing these eBook benefits, you too may decide to join the 5% club. That’s the percentage of book writers who make their book a financial and emotional success.

Published on August 4, 2010 at 7:14 AM by Judy Cullins

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3 Tips to Solve Obstacles that Hold Back Your eBook Profits

What! Spend just as much time on marketing as writing? This can’t be, you say. Yes, it’s true.

So if you’re writing a book, finish the one book before you move on to book #2. If you don’t, it’s really a form of procrastination.

So if it’s time to market your book (and it is time half way through your book) create a marketing and book’s promotion platform. To really be successful with large profits from your book, you must finish #1 project before you move on to #2.

Many emerging authors and business people don’t pay attention to marketing or promoting themselves and put their attention on multiple projects such as writing other books, articles, and reports, rather than finish and publish and get the book on their site to sell.

Published on August 2, 2010 at 9:04 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.