BCS February 2010 – Your Book Brands Your Business
Book Coach Says #115 February 2010
Welcome to “The Book Coach Says…”
Writing/Publishing/Promoting Your Books and Businesses
“I help professionals manifest their book dream and brand their business.”
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Judy
In This Issue…
-Feature Article – Did you Know that your Book Brands your Business?
-Opportunities – 14 Discounted books, audios and packages
-Coach’s Corner – Are you Taking Time to Enjoy the View?
-Useful Tips-Using program textpad.com for tweets
====FEATURE– DID YOU KNOW THAT YOUR BOOK BRANDS YOUR BUSINESS?
Branding is a marketing concept that’s been around for decades.
Think of Donald Trump whose name is his brand. When you buy his books, you’ll know that HE is the brand. Your business may be smaller, but can get a big boost when your write a book that educates your audience on your service and its benefits. Your quality eBook or print book will attract them to your business Web site and also sell books.
A book is the number one way to brand your business and get big credibility as well as visibility.
You want to be known, be liked, and be the best choice among your competition to help your audience to a better life. Your book that brands you helps you stand out from the crowd, especially online. Once you get help on writing a quality, short book, either in print or eformat, you’ll want to expand even further.
Get Big Results for your Brand with Appropriate Online Marketing
Get the word out by doing several online strategies for your book and business.
*Install a blog and put unique new material on it often to get your Linkedin, Facebook and Twitter audience to visit and make comments and also raise your Google ranking. A lot of content makes this possible.
*Join twitter and instead of follower madness, just connect with those in your audience or gurus in your field. Post a few times every day or so with free tips and links to tips.
*Connect twitter tweets using Hootsuite.com with your FB fan page and LI profile page. This one action really expands your visibility.
*Write and submit original articles to only high-traffic sites. Above all else, these really show you as the savvy expert in your niche.
You can do more, but do what you do well. Schedule time for use each of these. We update all of my groups weekly at least.
Follow up each month with Google Analytics and see what’s working and what’s not.
When you have an effective, memorable, brand and use powerful internet tools you can get big results. Your audience will think of you when they need your information to improve their life or business.
====OPPORTUNITIES-JUDY’S DISCOUNTED BOOKS
THIS NEW OPPORTUNITY OFFERS DISCOUNTS ON 14 BOOKS, AUDIOS, AND PACKAGES to you who are budget minded. They are the same quality Judy always delivers. Many of them are only $6.95. See them at http://www.bookcoaching.com/judy-cullins-books.php
What one happy buyer and client says:
“Judy Cullins is the go-to person for writing your book and marketing it. She helped me some years ago to pre-sell my book before it was printed. Genius I say. I have hired Judy over the years and recently she helped me update a new site for business coaching for emerging leadership development and corporate team building. We created three sales letters. With a brainstorming style she takes the ho-hum copy, and with me, turns it into powerful copy. She knows all kinds of marketing, and stands out from the crowd. Her warm humor keeps me going when I get stressed or discouraged. I urge you to contact Judy if you are moving on an important book project. She delivers!
Jeanne Sharbuno, PCC
Author of “52 Ways to Live Success…From the Inside Out!”
www.LinkedIn.com/in/JeanneSharbuno”
Service Category: Book Coaching
Judy’s Top Qualities: Great Results, Expert, and Good Value
GET A FREE PREVIEW OF YOUR PUBLICATION interactive, flash ezine or ebook. During February, take 10% off your first publication with http://www.CatStonePress.com Digital Publications. We turn your print assets into web assets.
===NEED A QUALITY WEB PERSON WHO KNOWS MARKETING?
I can recommend two people I’ve worked with for over 10 years–both at reasonable rates. Ask them if they will give you a little discount as a bookcoach says subscriber
Warren Samu at www.warrensamu.com
Leva Duel at www.fivestarwebdesign.com
AS A GIFT TO MY SUBSCIBERS, Business Coach and Marketing Strategist Jennifer Davey has offered a copy of her 14-step formula for Getting Clients, Building Business and Making More Income and report “What you Need to Know to be Successful at Getting Clients”. http://jjscoaching.com/free-marketing-tips/
===COACH’S CORNER: ENJOY THE VIEW
Make sure to take time and enjoy the view–whatever that means for you. Yes, work on your book project at least 3 days a week. Then, find out what tickles you and do it. With my partner Bill, we decided to do a Little Local Adventure once a week. So far, we’ve hiked the Torrey Pines Reserve at the beach, met with friends to do a yard sale–listening to great blues music and eating bagels. Last weekend, I went to Las Vegas to see the final big show of the Divine Bette Midler. Believe me; I’m having fun at both. Are you?
====USEFUL TIPS
WANT FAST WORD AND CHARACTER COUNTS FOR ARTICLES AND TWEETS?
Save time getting word and character counts at www.textpad.com:
For tweeting, I write my tweet in textpad, then with a quick right click, I go to “properties” and get fast character counts under 140. For article writing, it’s great, and for submissions to EA or HubPages I get almost an instant word count for them. No copying and pasting and this shareware program is free. It’s one of my best business tools. I just found all of this to be 81 words.
FREE PDF TOOL
Use this Portable Document Tool for your Word documents.
http://www.doc2pdf.net/converter/
TO SUBSCRIBE JUST CLICK http://www.bookcoaching.com/help-writing-a-book.php and get your free new eBook “20 High-Octane Book Writing, Publishing and Marketing Book Tips.”
===ABOUT THE AUTHOR
Judy Cullins, M.A., works with authors and small businesses who want to get their unique, useful message out, become well known in their field, and make consistent monthly income from their book–higher than they can imagine.
She is the author of 15 personal growth and health books and 13 book writing / publishing / promotion books and 100 special reports including “Write Your eBook or Other Short Book – Fast,” “Ten Non-Techie Ways to Market Your Book Online,” and “Advanced Article Marketing-Nine Mistakes and Solutions.” A book and Internet marketing coach for 20 years, Judy presents over 50 book/marketing seminars and teleclasses a year. Over 70 authors have published with her in the last 5 years.
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