BCS March 2010 – Questions and Answers on Websites
Book Coach Says #116
Welcome to “The Book Coach Says…”
Writing/Publishing/Promoting Your Books and Businesses
“I help professionals manifest their book dream and brand their business.”
You are receiving this newsletter because you subscribe to “The Book Coach Says…” coming to your email door for 10 years.
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And now, look at what’s coming to you!
Thanks for reading this issue,
Judy
In This Issue…
-Feature Articles -Questions and Answers on Websites -Guest Article -12 More Steps To Achieve Your Dream Business
-Opportunities: Discounted Books and Audios–New!
-Coach’s Corner-What are your doing to make your book project a $$ success?
-Useful tips
===Q. DO I NEED MY OWN BOOK SELLING WEB SITE?
One new client asked this question. Her Amazon sales so low, as were her own site’s sales, that she realized she needed to create a new URL for her Romance Book website, using the title as part of the name of the site.
Also, her new site would have the advantage of collecting her unique visitors’ emails (opt-ins) so she can stay in touch and promote on a regular schedule such as 1X each two weeks.
Your audience will appreciate your free samples and keep listening to you.
With the constant addition of fresh material, you make the search engines happy with your site. With automated PHP messages (check with your webmaster), we are able to let my audience know about upcoming teleseminars and book coaching opportunities as well as special new information they want. We built my list of 3000 opt-in into over 6000 which makes great opportunities for other sales.
Q. WHAT IS THE BEST WAY TO GO ABAOUT GETING MY WORK COPYRIGHTED? I have heard several stories. One story is that all I have to do is draw a C and put a circle around it. Another story is that I have to go to a lawyer.
Please tell me the real story.
A. It s not enough to put a copyright sign on the page; you also need to use the word “Copyright,” because some countries don t recognize the sign. If you want to do even more, send a copy of your manuscript to the copyright office in Washington, DC. It s under $50 and protects you if you ever have to go to court.
Q. WHAT’S A GREAT TITLE AND WHAT’S A BAD TITLE?
A. A good title is one that connects with your potential buyers on an emotional level and gets them to take the next step and look at the table of contents and/or purchase the ebook.
A bad title is one that doesn’t convey what the ebook is about. It can also be just plain dull-sounding like a textbook. Or it can use words that are hard for people to connect to, pronounce, or understand.
Get your title checked and corrected at Judy’s half hour session to get 25% more sales–just from the title at http://www.bookcoaching.com/book-coaching.php
Is there a hole in your Web site? Does it bring all the targeted visitors and sales you want? If not, get a half hour phone coaching session with me to get solid sales copy to put into motion. (I am on my 5th Web site revision, so you know that original sites must be updated to sell much).
Get my 1/2 hour phone advice for web writing at http://www.bookcoaching.com/book-coaching.php
This is for web writing advice, promotional copy, and advanced business know how that is always up-to-the minute.
Ready to commit to your Web site’s update? To get my special 4 web marketing sessions for the price of 3 with 3 bonus reports ==>http://www.bookcoaching.com/web-coaching.php
Here’s praise from a recent web marketing client and on my Linkedin
Profile:
“Judy Cullins is the go-to person for writing your book and marketing it.
She helped me some years ago to pre-sell my book before it was printed.
Genius I say. I have hired Judy over the years and recently she helped me update a new site for business coaching for emerging leadership development and corporate team building. We created three sales letters. With a brainstorming style she takes the ho-hum copy, and with me, turns it into powerful copy. She knows all kinds of marketing, and stands out from the crowd. Her warm humor keeps me going when I get stressed or discouraged. I urge you to contact Judy if you are moving on an important book project.
She delivers!
Jeanne Sharbuno, PCC
Author of “52 Ways to Live Success…From the Inside Out!”
www.LinkedIn.com/in/JeanneSharbuno”
Top Qualities: Great Results, Expert, Good Value
===Guest Article by Joanne Victoria. I can recommend her coaching! She wrote the book “Vision with a Capital V”
====12 MORE STEPS TO ACHIEVE YOUR DREAM BUSINESS
Are you a small business owner who continues to have questions about how to have the business of your dreams? Do you want to build or start your own business? I have created more steps based on questions from others to help you achieve the business of your dreams as a welcome addition to any system you may already be using. More here: http://bit.ly/a82rMc
=== DISCOUNT OPPORTUNTIES
This new page of book, audio and book packages discounts is just up on my site. Take a look and get a bargain! ==> http://www.bookcoaching.com/judy-cullins-books.php
===COACH’S CORNER: WHAT ARE YOU DOING TO MAKE YOUR BOOK A $$ SUCCESS?
I know there’s a lot to do to finish a really saleable book and then to do its promotion so you make well-deserved money. If you are putting a lot of effort into your book, that’s good. Just remember, you know and trust me by now, and you may be leaving money on the table without some book coaching.
What coaching can do is help you not to make expensive time and money mistakes. And, I will also be your accountability coach, so you finish fast and start making money.
So if you have been pleased with all the free information I’ve given you, don’t be too cheap if you don’t have to be. Spend a little to save a lot.
Get some quality coaching. All of my packages are at http://bookcoaching.com/publishing-your-own-book.php
Choose to finish your project fast!
It’s always easier and faster with a partner, Judy
====USEFUL TIPS
WANT FAST WORD AND CHARACTER COUNTS FOR ARTICLES AND TWEETS?
Save time getting word and character counts with textpad.com:
For tweeting, I write my tweet in textpad, then with a quick right click, I go to “properties” and get fast character counts under 140. For article writing, it’s great, and for submissions to EA or HubPages I get almost an instant word count for them. No copying and pasting and this shareware program is free. It’s one of my best business tools. I just found all of this to be 81 words.
MAKE YOUR WEB SITE A GREAT RESOURCE FOR YOUR AUDIENCE
Your business wants to be known as a great resource for your expertise.
Keep it fresh. Update your content often so Google will raise your ranking.
FREE PDF TOOL
Use one of these Portable Document Tools for your Word documents.
http://www.doc2pdf.net/converter/
TO SUBSCRIBE JUST CLICK http://www.bookcoaching.com/ezines/ezine.shtml and get your free new eBook “20 High-Octane Book Writing, Publishing and Marketing Book Tips.”
===ABOUT THE AUTHOR
Judy Cullins, M.A., works with authors and small businesses who want to get their unique, useful message out, become well known in their field, and make consistent monthly income from their book–higher than they can imagine.
She is the author of 15 personal growth and health books and 13 book writing / publishing / promotion books and 100 special reports including “Write Your eBook or Other Short Book – Fast,” “Ten Non-Techie Ways to Market Your Book Online,” and “Advanced Article Marketing-Nine Mistakes and Solutions.” A book and Internet marketing coach for 20 years, Judy presents over 50 book/marketing seminars and teleclasses a year. Over 70 authors have published with her in the last 5 years.
