9 Ways to Turn your Blog Posts into a Quality eBook

Do you want to write an eBook, but find it daunting? Maybe you have other work and you just don’t have the time? But you do have ideas and want to share your amazing information with your audience

The idea of repurposing content is not new. If you make sure to organize your blog posts by topic or questions, you can transform like I did with my recent eBook, “How to Write, Distribute, and Market your Book.”

It took a little time, but now this eBook helps others and also attracts book coaching clients. You can offer your eBook free and if you take effort to present it in chapter format, can charge for it. Either way, you’ll get targeted visitors to your site or book sales, or both!

I offer a series of short how to eBooks for only $6.95 each, and tweet their benefits, and get regular, ongoing sales from them for years from social media marketing and my own data base list we send fresh content to every week or so. If you offer a short eBook free, you’ll get opt-ins where people leave your their emails. Then, you can stay in touch with them on a regular basis, and offer irresistible specials to them on occasion.

On Marketing your eBooks from Blog Posts or Articles

Your valuable content markets you and your business better than any other way I know. Better than SEO and better than a web sales letter, because your words show you as the savvy, credible person in this particular niche. So, get ready and gather up 5-10 related blog posts to start your free eBook. Just add new information from expanded posts and tips to make your fee eBook brand new and useful to your readers.

You can mention your free ebook and include its URL when you post tips in discussions at Linkedin. I belong to 38 groups who are mostly in my audience. Some are gurus I follow to learn more. My traffic and sales to match increased 57% once I created my own book group at Linkedin.

Ready to get writing?

9 Ways to Turn your Blog Articles into a Quality eBook

1. Know your eBook’s goals.

What message do you want to share? How many pages do you need for this eBook? 10-20 pp. for a free eBook or 25-50 pages for a fee eBook. What is a good title for it to encompass several related blog article? Remember to start with a working title so you keep you information focused. Each part must support your book’s title and thesis. If you wander or if you just copy and paste the posts in the book, it just won’t work.

2. Learn how to use transitional phrases.

Use these at the beginning to introduce the benefits of the upcoming information and end of one piece of information to flow naturally to the next topic.

That means start each part or chapter with particular questions that lead your reader into your how to’s. And end each chapter with a transition that motives your reader to keep reading the next part.

3. Keep it simple.

You don’t want to spend too much time on this. It should only take you a few days or so if you are organized and limit the information in the book. Remember, it’s a tickle, not the whole enchilada, for your other talents, service or other books you sell.

4. Write an outline.

Know your eBook’s thesis first (what’s its promise?), then organize your topics before you put this eBook together. When you organize at the front end, you’ll save lots of time at the back end. With the eBook I mentioned, I saw three categories. I put them in the title to be clear what my readers would receive. You can decide how many for your eBook when you look over your post or article titles.

4. Choose your blog posts before you start writing.

See which ones really relate and go together. You can always use just part of one article if that works for your thesis. For myself, I love to write eBook titles that are theses–with the benefits and preferred audience in them.

5. Write what works.

Be sure to offer a general introduction and hook at the start of your eBook. It should be a mini sales letter that gives your reader enough benefits to keep reading, so he won’t put your eBook down. Include a table of contents to produce a quality eBook you can charge up to $19.95 for. Arrange your blog posts in a sequence that works for you.

6. Create a writing schedule to finish fast.

Work at least two hours at a time, because with less time in one sitting, you’ll create much more slowly. Write fast because you can–you already have your blog articles. Now with a little dedicated writing time, you will birth an eBook in no time!

7. Turn your long blog articles into a Short eBook.

I still write some posts at 1100-1600 words or more. These, with more specific details will especially work to become a shorter eBook of 7-10 pages.

8. Write a conclusion to your eBook.

It may be something like that relates to the book I mentioned above: “Now that you’ve finished this eBook, you know enough to make a strong start with your eBook project. You know how to write an engaging chapter with only one edit; you know your 9 Essential Hot Selling Points to market your book inside and out, and you know at least five good ways to distribute your book.

9. Add a promotional message with a URL Link at the end of every free eBook you offer.

Many will be ready to click your URL because they trust what you’ve already said.

One more blurb “What specific question do you have for me?” with a URL link to your contact information on your web page, where they can leave one for you shows you care.

You want to be sure to repurpose your blog articles into a fresh eBook to show your audience what you can do for them.

Published on August 18, 2010 at 10:54 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.