Book Branding Pre-Marketing Checklist to Stand Out from the Crowd

During my early days as a book coach, I discovered not only a creative way to present my Passion at any Age chapters, but also a way to brand myself as the Passion Coach. Since then, I changed to be a full service book coach to help authors write the best book they can and make it profitable. Branding is part of the pre-marketing you must do to win at this game. I ask you did you Brand your non-fiction book inside and out?

___1. Did you give it a branded title?  If a lot of other titles are your competition in your non-fiction or self-help category, you want yours to stand out from the crowd. A title helps do just that.

___2. Did you make each chapter title branded to support your book title? This is what big time, well-known authors do, and you can too. Again, it sets you off as the expert or go to person in your field.

___3. Did you brand in each chapter middle your headlines, titles of case studies, author’s tips, and author’s FACTS? And any other special points in side bars? These show you as the expert and make it easier to read each chapter. They should be consistently used in every chapter.

If you are in the beginning steps of your book, check Judy Cullins’ 30-minute breakthrough coaching to brainstorm how better to brand each part of your book and get answers to your questions. It’s at

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