Book Marketing Tip – Share Your Blog with Social Networking Sites
Wouldn’t it be great to sell books before yours is done? As part of your author’s promotion platform – all done before you finish your book?
- Share parts of your book and gather comments and questions about it. This works for fiction as well as non-fiction. When you engage your blog visitors, you’ll get a following, and they’ll be more likely to buy your book with a special pre-publication offer, or after you publish it. Before blogs, one bookcoaching client emailed a sales message to her newsletter subscribers and got an immediate 100 book sales.
- Parlay even more pre-publication book visibility by creating tweets of each blog post with a benefit statement and its link, then sharing these at Linkedin in the news article sections of all the groups you belong to. When you belong to many LI groups who are your book’s audience, and you post regularly, you will see like me in just a month your targeted visitors from Linkedin and Facebook increase by 25% (from Google Analytics). With only pre-promotion to your book’s best audience, and not to big numbers of followers who don’t really want your information, you’ll get much lower bounce rates at your site too. That means these people really want information about your book’s topic. Then, sales conversions increase at least double.
- To make this doable and easy, we Hootsuite about 2 tweets a day of my book tips and blog posts, so they show up at my FB fan page and my LI profile automatically.
It’s not just writing a book; it’s getting it into the hands of your readers!
Remember to comment on your own blog and here too. Let me know whether this book marketing tip is working for you. Post your biggest concerns and ask me questions about social networking sites and using your blog to promote yourself. I know some of you have been at it enough to know a lot. Please share that with our readers! And I will keep giving you great content to help your book project succeed.
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