Book Platform and Promotion Tip – Create a Business Blog

What other questions do you have about your blog? Please comment below and share what is and is not working for you.

One question came to me in my book group at Linkedin this week.

Q. How can my new or revise my old blog to sell more books and attract new qualified clients (not lookie loos)?

Your site must work in tandem with your online promotion. It must build your book platform. What good does it do to tweet if your best audience doesn’t get a link to your opt-in free things to be part of your gold–your database. You must coordinate all of this.

Judy reminds you of these important steps to make your site sell more books and attract more clients:

Step 1. Know your targeted audience before you write your site or your blog. This is what I coach all clients on as the first step to book writing and promotion success for anything, including their books. Write a letter to your #1 best audience; name it specifically, not generally. For example,

Dear Small Businesses, Many of you want to write a book to brand and promote your business. When you educate your audience, you are really educating and promoting in a positive way to attract them to your site and your book.

In my Write your eBook or Other Short Book Fast! you can get all the answers you need to not only write engaging chapters that will get finished so you have a ready to go sales team to give your testimonials and word of mouth, but to know all your pre-marketing needs to put inside and outside the book to brand you as the expert. Most new authors ignore the 9 hot-selling points as they write their books. Such a shame, because they need this know how to write a much better book that solves their audience’s problems or challenges.

Step 2. Set up or update your book/business web or blog site to offer brand new content that your targeted audience wants. When they opt-in you get the Gold Medal because your data base is your Gold.

Step 3. Know your site’s purpose BEFORE you write it. If you didn’t do this step, you can always do a little update. My site is on its 5th revision, so don’t think your original site will work so well. The web changes every minute, so be on top of your web marketing. Educate yourself and get a little feedback on what isn’t working and what will work.

Step 4. Put only fresh, original content up on your blog and site.
As close to 70% or more. Check your content using dupecop.com. With original content Google will approve and put you on the first page like me. That means you are getting maximum, FREE, TARGETED VISITORS who stay a while on your site. All the more opt-in and sales conversions for you.

My sales and opt-in conversions went up 25% the last two months with my activity in FB and LI groups, mainly in my own. This came from monthly testing from Google Analytics which audiences are staying longer on my site (lower bounce rate), which you all should pay attention to. I check it monthly, and adjust my online marketing for it. Always ask yourself, what’s working and what’s not? Correct it if you do want more business and book sales.

Maybe you noticed my blog has new weekly material to help authors and small businesses make their book project a huge success.

The point is: To get more sales you need more opt-in signups for free reports, your blog, and your free teleseminars. Just look at the rest of my site to see what I offer.

Those of you are ready to get individual solutions for your online promotion challenges for a small investment, see my half-hour social media and web coaching sessions.

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What other questions do you have about your blog and website?