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2012 Spring Sale!

3 Ways to Speed Up Your Blog Time & Still Write Quality Content

Do you use blog writing to attract business? Do you wonder how you can double your blog output and still have a life? Do you worry about whether your blogs offer quality content that your target readers will love, so they will subscribe? Know the biggest benefit to strategic blog marketing means that Google will like your blogs. Each time you write a blog post, you build your website traffic.

I can relate. When I started a blog over 6 years ago, I got discouraged because of little audience response and little traffic increase. Against my better judgment, I quit. Now, after four years of using a WordPress blog, I realize I just needed to multiply my posts so Google would notice me and I’d get more targeted subscribers. As a writing coach, I already knew what I could do. I just needed to do it. You can relate, yes?

I recommend you post at least two times a week and share your blog URLs on Twitter, Facebook and LinkedIn.

For your best results, here’s my proven top 3 Ways to create quality blog posts faster.

Published on February 17, 2012 at 3:56 PM by Judy Cullins


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13 Best Blog Marketing Titles that Add to Web Traffic and Sales

Does your blog seem like too much work for the results you receive? Do you want to create a blog that your audience will read? With just a little tweaking, now you can with these 13 title samples scoured from my coaching clients and other online resources.

Before you use these title examples, be sure you already know your target audience. That alone can bring lackluster or great results. Good results mean more targeted prospects will visit, subscribe, and buy from you. When you set a marketing plan for your marketing/sales funnel, you will position yourself as the “go to” person in your field, creating ongoing wealth.

Published on February 14, 2012 at 3:22 PM by Judy Cullins


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10 Ways to Write Blog Headlines for More Clients & Book Sales

Blog headlines are far more important than the copy beneath them. If you don’t write irresistible headlines for your blog title, you will lose a potential buyer’s attention in a few seconds. That’s serious.

Apply These Top Ten Headline Ideas and Prosper

Your Headline…

1. Needs to compel and propel your social media reader to stay and read all of your blog until your call to action.

The call to action can be “subscribe to my free site information or ezine” or (add to purchase a book …) to a book or product you want to sell. Two best headline examples are questions or how- to statements. They must grab your readers by the collar and hook them, so they will take action.

Published on February 5, 2012 at 4:19 PM by Judy Cullins


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Shorten Your Blog Marketing Time – Write a Tip in 30 Minutes

Are you blog marketing with tips already? Do you fully realize the benefits of that?

As you look for tips to help you in your business, millions of others do too. Your online audiences love tips because they don’t want to spend a lot of time reading. They want the easy-to-read nuggets that pertain to their needs and interests so they can skim. Your potential buyers want solutions to their problems and concerns.

When you give solutions, you show yourself as a trusted authority in your niche and bring your target market to your website. Once your visitor signs up for your ongoing tips, you will develop trust that brings eventual clients and program sales. If you don’t write excellent blog tips, you won’t stand out from the crowd and won’t get those visitors you want. You will stay unknown; business will stagnate. That’s sad, because you won’t make the sales you want either.

So, are you ready to discover a blog marketing strategy that always works?

Published on January 23, 2012 at 9:26 PM by Judy Cullins


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4 Blog Marketing Check and Correct Actions for Increased Traffic

Just starting a blog? Have one going, but not enough visitors to suit you? We all need to constantly check and correct our blog marketing to see if it’s “the most it can be.”

Here Are 4 Check and Correct Situations

1. Remember that both quality and quantity count to increase your credibility as the go-to-person in your niche.

Do you wonder if they will ever come? Don’t quit too soon. I did 5 years ago. Then, I created a new blog marketing plan. I replaced my article marketing at ezinearticles.com and other sites with a new business. I wrote to educate and entertain my book writing and business marketing audience so they could make money from their craft. Why? Because of three payoffs.

Published on January 5, 2012 at 1:21 PM by Judy Cullins


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Blog Marketing – Use These 5 Blog Formats When your Muse Dries Up

Do you use blog marketing to sell books? Do you wonder how you will come up with 1-2 blog posts a week that will please your audience?

You want your book and business to be noticed by the thousands of potential readers who are online and in the top three social media groups. Your readers want new, original information that they can use and related stories they know are part of your book. These blogs attract your target audience to you, and with a variety of blog formats, you’ll inspire and attract more book buyers who constantly want more details each week. Remember, your audience won’t buy directly from you in Social Media groups. Your blog or URL posted in your Facebook fan page, your 2 tweets a day for twitter, and posting in the “Discussions” of 10 or 20 LinkedIn Groups. If you post a blog in 20 related groups of 2500 each, you will be seen by 50,000 eyes of your target market. Your book and blogs shared in Social Media is a marketing marriage made in heaven.

AND, you will have a much better chance of being read when you choose blogs with an angle, and that solve a concern, challenge, or problem for your audience.

Published on December 7, 2011 at 1:52 PM by Judy Cullins


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Use The Platinum Rule for Online Blog Marketing

You’ve heard of the Golden Rule that states, “Do unto others as you would have them do unto you.” And, to alter that command to be much more useful, practical and powerful, consider the Platinum Rule. It states, “Do unto others as they would have you do unto them.”

Instead of writing what we know and telling our audience what to do, we can better serve them and ourselves when we consider what they want and need. They have specific concerns, problems or challenges about a topic (your topic) they want solutions for.

Published on September 23, 2011 at 12:02 PM by Judy Cullins


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Online Blog Marketing 6 Action Steps – It’s Published, Now What?

You just wrote an informative and insightful blog post. Now what? It’s a shame when not many will see it. To monetize your online blog marketing and make sure large numbers of your audience see it, you’ll need to take some further steps. Like promoting a book or a website, your blog needs to be marketed too. That is, if you want to increase eventual business sales. Remember this social media adage by Guy Kawasaki–You have to be seen to sell!

Published on August 24, 2011 at 12:02 PM by Judy Cullins


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Make Money with Your Blog – 5 Steps to Write a Tip in 30 Minutes

Are you pleasing your blog audience with specific useful tips? Tips show you to be the savvy expert in your field and attract your target audience to your site where they may buy from you. Make sure to write them powerfully and correctly.

As you too look for tips to help you in your work or play, millions of others do too. Your audience loves tips because they don’t want to spend a lot of time reading. They want the easy to read nuggets that pertain to their interests and that they can skim. And your benefit? Now you can write an article in 30 minutes or less. Short cut your writing time -take information from a longer how to article or from your self-help or how to book chapters. You have hundreds of these in your files and folders too.

Published on May 19, 2011 at 10:51 AM by Judy Cullins


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Blog Marketing Strategies – Is Short or Long the Best?

First, check your purpose for each blog. Do you want to share some dynamite tips? Do you want to stimulate audience comments?

One client is now changing her blog/site to become a selling site instead of a blog that just shares her ideas and pictures. She has changed her blog’s purpose! A talented personal coach already with enough clients, she is looking to the future because she will be writing more books that relate to her work and may want some new clients again.

Published on May 4, 2011 at 9:24 PM by Judy Cullins


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Want More Blog Traffic? Try Guest Blog Marketing

Guest blog posting helps expand your name, reputation, and message IF you have a strategy.

Recently, after a lot of research and practice, I started my blog posting adventure and thought you’d benefit by my tips here.

“Excellent post Judy. Whenever I launch a book guest blogging is a huge part of the marketing plan. With the right blogs it works great.”
Kathleen Gage

When Not to Guest Post

1. Don’t guest post until you build a body of work surrounding your expertise on a particular topic. This could mean 50 blog posts at your site that relate to your expertise.

Published on April 15, 2011 at 11:46 AM by Judy Cullins


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Blog Marketing Strategies for Authors – 7 Success Rules

Want a lot more book sales? Want your book to stand out from the crowd? A blog helps you build a following, build a reputation in your book’s niche or genre, and increases book sales!

Choose to write blog posts (WordPress etc) that you add to your business website that speaks directly to your target audience.

The most important thing to remember is to write at least two entries a week. Make your posts compelling, professional, and inviting. Remember to ask people to leave their opinions and get some buzz going. Since you are an author – post points, character conflicts, or tips that relate to your book. If you are a service business, and have a book that tells what you do, a blog of useful information will keep bringing your audience back for more.

Success Example: In just 8 months, my own blog/site traffic doubled to a respectable 4,500 unique visitors a month. This happened because of LinkedIn and my 150 blog posts on book writing, book marketing, and social media marketing.

Published on April 14, 2011 at 11:36 AM by Judy Cullins


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Blog Marketing – How to Write 500 Word Posts in 7 Steps

Share your 500-word informational blog posts to create trust and likability for your expertise to gain clients, product sales, and much bigger visibility.

This social network marketing strategy will bring you even double your traffic when you promote your blog with LinkedIn marketing. With a blog, you’ll be seen as a pro and fresh, because you offer your information twice a week, even more.

How to Write the 500 Word Blog Post

1. Create a benefit-driven title in less than 67 characters.

This way readers and Google will like and read. Include appropriate key words to rank your blog page higher in Google. Hook your audience in the title, the intro, the body, and the ending. How to’s work well. The above title is 55 characters.

Published on March 25, 2011 at 1:10 PM by Judy Cullins


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7 Tips for Book and Business Marketing with a Blog

Want a lot more book sales? Want your business to stand out from the crowd? A blog, one of the best content marketing techniques, can give you much higher results than you ever imagined. It helps you build a following, build a reputation as the go to person in your field, and make increased book sales!

The most important thing to remember is to write at least two entries a week. Make your posts compelling, professional, and inviting. Remember to ask people to leave their opinions, and get some buzz going. If you are an author, post points or tips that relate to your book. If you are a service business, give how to’s that you also give as a consultant or coach.

Published on February 24, 2011 at 11:16 AM by Judy Cullins


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3 Solutions to Market Your Book Online Using Blog Articles Today

One client asked me whether her blog article should relate to her business website? A great question by the way. My answer?

Yes! Your blog posts serve an important purpose in your book and business marketing. They should serve and bring only your target audience to your site where you offer your books, products, and services. Why would you want lookie loos, who have no interest in your topic to come to your site? They won’t stay awhile and they won’t buy for sure.

The problem? Many authors just setup a website with a platform that features their expertise in a particular area.

Focus is always the advice I give to people who want to sell more books, programs, or services.

Published on February 21, 2011 at 11:21 AM by Judy Cullins


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Blogging and Social Media Delivers Highest ROI

Do you check your financial success odds of using one or another kind of book or business promotion–the ones that bring the highest Return on Investment (ROI)–BEFORE you use it?

In one discussion at my book group at LinkedIn, an excellent marketer said they use HARO and write articles for this media group. They get 25% accepted. Is this a good return on your time? Maybe. It all depends on which audience is your best influencer, client or book buyer.

“Judy Cullins, thank you for taking time to look at my blog 

and make some recommendations. I made changes based on your

suggestions, which I think is a significant improvement.”

Ryan McManus

Since my almost 12 years online, over 9 years, I wrote almost 500 articles to market my 3 top book packages and my coaching on writing books, web pages that sell and article marketing. Ezine Articles is tough, but I got every article published that I posted there and on hubpages.com, a big advantage then? EA gets 15,000 people per hour (yes, Hour!) coming to their site looking for good information in different niches. It paid off for me in going from a few $1000 a month income to $6000 or more.

Published on January 2, 2011 at 5:11 PM by Judy Cullins


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Why Write Blog Posts that Promote You and Your Book

Now that the dust has settled and you realize you need to do more promotion for your book and your business, let’s look at one way that has been proven to work over the past 12 years since article marketing emerged. That’s blogging.

Blogging is a top marketing strategy that sets you apart from your competition. You can add a blog to your business site or install a version (I recommend WordPress) for a separate site.

In your specific niche blog website, you create focused information to share with your target audience–the ones who wants solutions for their concerns, information they can use, and for fiction, entertainment and education.

Published on at 3:02 PM by Judy Cullins


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Use TextPad to Write Book Chapter Drafts and Blog Posts

If you are a writer, you know that your word program has some limitations. When one of my book coaching clients writes a chapter draft and formats it in Word, it is difficult to add ideas and feedback on the copy for the final draft that I email them.

And, you can do the formatting in Word when you’re finished using TextPad as your program.

For your book chapter tips, how to’s, quotes, dialogues, it’s much easier to write any draft in TextPad.

Published on December 29, 2010 at 5:12 PM by Judy Cullins


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Writing Successful Blog Posts – 7 Ways

Traffic to your blog slow? Maybe you just need a few new ideas to spruce up your posts.

1. Choose one challenge or problem your audience has that you have answers for. Write on one of these each week. These past weeks, my blog has concentrated on challenges that Linkedin business people have and how to write a useful blog that your audience will flock to. What’s your target audience’s challenge?

Published on May 7, 2010 at 8:11 AM by Judy Cullins


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How to Write Fast and Excellent Blog Copy

Some of you wonder how you can keep coming up with new ideas, titles, and blog posts. For myself, know that I will never run of out of useful content for my audiences. Writing many books for 20 years and articles for nine years, you can see why.

I invite you to add some of your ideas to these six tips.

Here’s Six Tips to Write Fast, Excellent Blog Copy

1. Write in article sets of one topic. This focuses your energy and puts you in the writing mode. No writer’s block!

Published on April 23, 2010 at 8:48 AM by Judy Cullins


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