Do You Know Your Non-Fiction Book’s Best Target Audience?

One question I ask emerging authors is…

“Who is your primary audience (target market)?”

They often say, “Everyone needs my message.” They have an idea and just start writing. They don’t think ahead with a marketing point of view, so sadly their books and their services don’t sell well.

My answer is…

“I know you have something to say, but before you outline those chapters or write one, take some time to make your message strategic.”

You can brand yourself in your book and chapter titles, so your primary audience knows you’ll write what they need and want to know. Anyway, how will you contact everyone?

Knowing your target audience is the first step to your business success. People read your book because they want answers for their specific questions. They have concerns and want solutions. When they see general copy, they get turned off and leave. This is a “kiss of death” because, if they don’t finish reading those chapters, they won’t recommend your book. There goes your 24/7 sales team!

Published on February 9, 2012 at 9:06 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Write a Profitable eBook by Knowing Your Best Audience

Do you know the best audience for your book? This is an important skills set to learn to make your book a financial success.

If you want happy readers of your book, you need to focus on their needs and desires. Know your best audience BEFORE you write or publish your book. Here’s 5 audiences you may know already. This check list will work for all promotion and websites too.

Who Will Buy your Book? Or Hire you After Reading it?

What are your audiences’ biggest fears–their concerns? What specific problem or challenge do they have that you can help solve?

Published on January 13, 2011 at 3:33 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Where are your Book Buyers?

Let’s just say you’ve applied your pre-marketing skills to your book early on and have done some of your book promotion platform, so your book will sell well. One of those skills sets is to know your preferred audience and where they hang out on the internet.

STATS: Amazon sells 44% of all books in North America. eBook sales at Amazon are almost 30% of all sales there. And 3.5 billion eBooks will be sold in 2010. Many other stats abound and you can just know that books are still the #1 product that’s sold on the net.

CLUE: Your challenge is to find out where your book audience goes for information about your book’s topic or genre. You must know they, like you, Google key word phrases such as “ebook writing,” “ebook sales” or “how to do xxx.” So it follows, that you should have as big of a web presence as you can to attract more book buyers to where you sell your books. That may be Amazon or it may be at many wonderful other internet channels.

Published on August 31, 2010 at 9:09 AM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

(C) 2012 Judy Cullins. Skills Unlimited Publishing.