Your eBook or Print Book is Your Ultimate Marketing Tool

Maybe you are wondering, “Should I write a book?”

You may not be sure if it’s worth it. You may not want to spend much time on it. You may not feel you’re a skilled writer.

I understand your concerns. In the early 1980′s I didn’t even know about the power of book chapters—until I got a mentor to help me. Then, I wrote my first book “The San Diego Annotated Networking Directory.” My first printing sold out in six months, but more than that–it made me well known in the business networking community. I sold books, but they led me to so many other opportunities.

That’s proof of the power of books! If you are in business, you want to do several things to attract new customers and clients.

Here’s Four Reasons to Write your Book:

1. You want credibility. You want people to come to you for answers about your particular topic or niche. A book gives you more credibility than any other venue.

Published on April 7, 2010 at 8:50 AM by Judy Cullins

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Book Branding Pre-Marketing Checklist to Stand Out from the Crowd

During my early days as a book coach, I discovered not only a creative way to present my Passion at any Age chapters, but also a way to brand myself as the Passion Coach. Since then, I changed to be a full service book coach to help authors write the best book they can and make it profitable. Branding is part of the pre-marketing you must do to win at this game. I ask you did you Brand your non-fiction book inside and out?

___1. Did you give it a branded title?  If a lot of other titles are your competition in your non-fiction or self-help category, you want yours to stand out from the crowd. A title helps do just that.

___2. Did you make each chapter title branded to support your book title? This is what big time, well-known authors do, and you can too. Again, it sets you off as the expert or go to person in your field.

Published on February 16, 2010 at 9:01 AM by Judy Cullins

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Did you Know that your Book Brands your Business?

Branding is a marketing concept that’s been around for decades.

Think of Donald Trump whose name is his brand. When you buy his books, you’ll know that HE is the brand. Like Donald Trump, your business may be smaller, but can get a big boost when your write a book that educates your audience on your service, and its benefits that will attract them to your business Web site and also sell books.

A book is the number one way to brand your business and get big credibility as well as visibility.

Published on February 5, 2010 at 10:39 AM by Judy Cullins

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Your Book Marketing Plan to Build Your Promotion Platform

Launching your book needs a lot of pre-publishing work. You want your book’s audience to know you, like you, and trust you.  I urge new authors, and even experienced authors,  to do the pre-marketing and create a book marketing plan that makes their book a success BEFORE  it’s published, either online or in print.

Here’s Pre-Marketing Steps
to Work on Now

1. Create 5-10 informational and how to articles for Ezinearticles.com or hubpages.com–these  high-traffic sites with many 1000′s visiting each day ( your site has about 50-300 a day) will show your audience  your information. Be sure to attract your best audience in your resource box with a compelling free eBook, newsletter, special report, or YouTube video tips at your site.  Submit each original article to one article site to stay within Google’s duplicate content rule and your own book selling site will get a lot more targeted visitors. If they read your article and visit your site, they are already pre-sold.

Published on January 12, 2010 at 8:03 PM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.