Two Fatal Book Marketing Mistakes that Cost You Sales

Maybe you’ve heard these stats before. Most authors sell only 200 self-published books. It’s possible to sell so many more by getting much more visibility at places like LinkedIn, Facebook and Twitter. And remember blogging that adds to both your online visibility and credibility. Avoid the mistakes and take the actions below to get your books into the hands of your target audience.

Two Mistakes You Don’t Need to Make and Their Solutions

1. You don’t stand out from the crowd of others in your field.

Let’s say you are a life coach who offers to solve your audience’s problems in relationships, finances, attitudes and a wide list of complaints. They want solutions. So how do you stand out from all the other coaches in your area of savvy expertise? One simple answer is to develop a strong brand. And writing a short book on one of your coaching specialties to that specific audience is step # one. You need to show them what you can do for their problems and concerns. That means you need to get their questions on what they want. That could be, for example, “I have a wonderful business life, so why aren’t I happy?” Or, “I am in a negative relationship with my xxx and can’t seem to leave. Can you help me?” Remember, that all content marketing including books is good marketing.

Published on January 29, 2012 at 3:28 PM by Judy Cullins

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Are you Making These 4 Book Marketing Mistakes that Cost you Sales?

You’ve heard these stats before. Most authors sell only 200 self-published books. These may not be your sales numbers, but it’s possible to sell so many more by getting much more visibility at places like LinkedIn, Facebook, and Twitter. And don’t forget blogging that adds to both your online visibility and credibility. In my 25 years of book coaching, so many clients don’t do the homework (actions) necessary to make their books well known to their target audience.

Here are 4 Mistakes You Don’t Need to Make…

1. Your name or your book aren’t well known enough because you don’t invest the time for a Social Media Book Marketing Campaign.

Published on December 16, 2011 at 2:51 PM by Judy Cullins

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Online Book Marketing – 4 Reasons Your Books Aren’t Selling Enough

Some of you complain you do sooo much work and don’t get the money rewards from it. You may buy into the “recession blues.” Your books aren’t selling well. As a long time book coach I can tell you to keep the faith and follow a new path you may not have realized works well.

So, why aren’t you selling more books? Here’s 4 reasons to rethink.

Published on September 11, 2011 at 1:27 PM by Judy Cullins

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Are your eBook Sales Low – 11 Writing & Marketing Mistakes

As an author, you want to put out the best product you can. Often, writing and pre-marketing mistakes cost you sales.

Writing Mistakes to Avoid

(know that all writing should market you)

1. You do NOT provide enough consistent structure in each chapter.

Your audience wants an easy read, so your formatting and organization must guide your reader to your gems. Remember, your chapters brand you and each one should support your book’s thesis and title.

Published on July 8, 2011 at 4:19 PM by Judy Cullins

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Does Your Website Make These 5 Mistakes?

It’s a shame to spend your hard-earned money to design a website if your copywriting does not engage and connect with your web visitors. It’s a shame if you aren’t making money. Turn your visitor into a client or book customer by avoiding these mistakes:

Mistake #1: Boring or “Welcoming” your Visitor

Make each word and phrase count. Write short phrases that emotionally connect with your visitor. That means benefit statements for each product or service you offer! For example, “Feel jump out of bed energy in 5 Steps in Ch 3.” Or, “See yourself on a deserved vacation in a lovely spot when you learn the 7 tips for wealth mastery in Ch 2.”

Published on February 1, 2011 at 11:19 AM by Judy Cullins

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Is Your Book Marketing Working? Track the Duds and the Successes

Did you get all the book sales you wanted last year?

Think about the time, effort and money you invested. Which efforts paid off?

Which actions were losers?

One client confessed she bought an expensive program to get her book listed as a top seller on Amazon. She worked hard and long hours to get a lot of bonus products and services offered as a special incentive to entice others to buy. What’s wrong with this picture?

Published on November 1, 2010 at 9:11 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.