Did you know that Tweets at Twitter can help you get much more visibility for your book, and even credibility as a “go to” person in your field? Even with a small list of your target audience followers, you can get your message out there, and parlay the promotion viral success to Facebook and Linkedin in just a wink of time and little money.

Your potential targeted readers are online and so are experts in your book’s genre or non-fiction field. Be sure to follow these two groups on twitter. Then create a profile on LI and join related groups to your book or business. Maybe you’ll join my business book group there. Then, comment on different discussions. I’ve joined over 35 groups, but you don’t have to do that. When you comment on just a few discussions, your audience will flock to you if you have good information to share. The same is true in Facebook. While my book group was good, even better was my new fan page. We promote it heavily a lot of places (think Twitter) and always give the benefits of joining it. Then, the rest is history!

The biggest complaint I hear as a social media coach for book authors, is that they just don’t do it because they don’t know how to do it well. Another complaint is that it takes too much time.

Not if you automate, and delegate. That’s part of the secret to my own success.

Tips to Fill in your Social Media Gaps

1. Write your own tips and tweets with links to your free website offers.

People love free and tips. Then, when they opt-in to these, you have their email to promote and connect with ongoing every week. The best sales come from sending blurbs to my php-list, my data base. That’s the real trick to make more sales.

2. Schedule your tweets automatically to go out about two times a day or so.

To save you time and to parlay your promotion to other social media use the Hootsuite program that also has a way for you to automate your tweets to go directly to your Linkedin Profiles page and your Face Book fan club. The results of this approach? In one month of using my blog articles posted on Linkedin groups and on my Facebook fan page, my unique audience visitors went up by 25% and still going strong. Why?

Because, I also schedule time to write these blog posts and comments, then submit them weekly, which take less than an hour for 35 groups. To save even more time, delegate this task to a Virtual Assistant (VA) who may charge from $10 an hour to $40 an hour. With a lower cost VA, you’ll spend far less than the sales you make. Ask if the VA knows Hootsuite and its qualities before you hire one.

3. Study Hootsuite, then use it to save you social media promotion time.

With this free program you can load enough tweets at a time to be distributed each day you choose–to last a few weeks to a month. . You have to enter each tweet and schedule them one at a time, which you can do yourself or delegate to your VA. For me, this method is so much easier than what I started out using. In your Twitter promotion plan, fist just give 20-30 tips with no links. Followers will retweet these the most. Then, add some copy like “Build your Book Promotion Platform” at http://tinyurl.com/y8kgoa7, which sends my audience to my blog. Notice the short URL. This is from using tinyurl.com. We also submit three weeks worth of tips and benefits of an upcoming free or low-cost teleseminar with a link to the sales page at my site.

4. Send only quality tweets to only your quality followers.

These should be aimed at your book’s specific audience. Do what I do and send out a daily mix of free tips, blog URLs, and special free report benefits with the link in 120 characters or so.
When you leave a little room, your followers will be more likely to retweet your information.

Remember, the more specific titles of the Chicken Soup Series sold far more copies than the general title. So, narrow your focus to meet your best audience’s needs and get the best results. Remember, always include tips in some tweets to build credibility. Some people love positive sayings. We did that too, but it didn’t tweak interest in my unique audience. They want a lot of information on my topic–Book Writing, Self Publishing, Book Marketing Online and Social Media and Web writing that sells.

5. Use Twitter Feed to Promote your Blog

Now you can link your blog or any other RSS feed to your Twitter account. This saves a lot of time for you because a tweet is automatically sent out each time you update your blog. Just set it up once, then it’s automated from that point on. Who doesn’t want new eyes on their blog that helps promote books and services?

5. Communicate with those followers that want your information, and who tweet about your or ask a question.

Check out this link http://www.search.twitter.com Here, you can see who has connected with you in some way. Pay attention to this part of your twitter promotion every other day. If you want connect with me see http://www.twitter.com/coachjudy

6. Interact with your audience using a desktop Twitter manager like Tweet Deck. It’s free too. Here you can see what’s happening on Twitter in one place. Who has mentioned you? And what direct messages you’ve received. My opinion is that most special messages try to sell you something.

Does this sound like too much? Hardly. I spend less than a hour every few days on Twitter, another hour on LinkedIn and delegate my Facebook management to my VA, so I can keep creating this great content to keep my audience interested, even seduced my know how. This one article took me a little less an hour.

So, devise a plan. An almost daily plan and action using specific High Level Activities (HLA’S) such as writing valuable content two times a week.

When you follow these tips and get a little feedback coaching, you are investing in your book’s success. If you’re not willing to educate yourself on these, then you really don’t care enough to make your book project financially fit.

Follow Twitter Etiquette

Be generous with your compliments and retweet other related tweets. Respond to questions. Be real and approachable. Let twitter people into your life a bit.

Tweet sales links in between the others about 2 sales URLs in 10-20 tips. That’s why it’s good to develop a Twitter promotion plan and HLA’s to put into your organizer 3-5 times a week to stay on track.

Finally, you can sell books using Twitter at its best. When you use these tips and get a little coaching for feedback and tweet ideas, you will spend only a little time–less than a half hour a day to get big results.

Leave me your comments please. They help me know what you want and need. You can even get notices of when my next juicy blogs are posted.

And, my social media offer is extended again due to popular demand! You get a $175 session for only $35.

And do take a look around my site to see what other things I can help you with. It all comes from my passion to help authors write their best book and do the promotion it needs for their audience find them.

What other questions do you have about your blog? Please comment below and share what is and is not working for you.

One question came to me in my book group at Linkedin this week.

Q. How can my new or revise my old blog to sell more books and attract new qualified clients (not lookie loos)?

Your site must work in tandem with your online promotion. It must build your book platform. What good does it do to tweet if your best audience doesn’t get a link to your opt-in free things to be part of your gold–your database. You must coordinate all of this.

Judy reminds you of these important steps to make your site sell more books and attract more clients:

Step 1. Know your targeted audience before you write your site or your blog. This is what I coach all clients on as the first step to book writing and promotion success for anything, including their books. Write a letter to your #1 best audience; name it specifically, not generally. For example,

Dear Small Businesses, Many of you want to write a book to brand and promote your business. When you educate your audience, you are really educating and promoting in a positive way to attract them to your site and your book.

In my Write your eBook or Other Short Book Fast! you can get all the answers you need to not only write engaging chapters that will get finished so you have a ready to go sales team to give your testimonials and word of mouth, but to know all your pre-marketing needs to put inside and outside the book to brand you as the expert. Most new authors ignore the 9 hot-selling points as they write their books. Such a shame, because they need this know how to write a much better book that solves their audience’s problems or challenges.

Step 2. Set up or update your book/business web or blog site to offer brand new content that your targeted audience wants. When they opt-in you get the Gold Medal because your data base is your Gold.

Step 3. Know your site’s purpose BEFORE you write it. If you didn’t do this step, you can always do a little update. My site is on its 5th revision, so don’t think your original site will work so well. The web changes every minute, so be on top of your web marketing. Educate yourself and get a little feedback on what isn’t working and what will work.

Step 4. Put only fresh, original content up on your blog and site.
As close to 70% or more. Check your content using dupecop.com. With original content Google will approve and put you on the first page like me. That means you are getting maximum, FREE, TARGETED VISITORS who stay a while on your site. All the more opt-in and sales conversions for you.

My sales and opt-in conversions went up 25% the last two months with my activity in FB and LI groups, mainly in my own. This came from monthly testing from Google Analytics which audiences are staying longer on my site (lower bounce rate), which you all should pay attention to. I check it monthly, and adjust my online marketing for it. Always ask yourself, what’s working and what’s not? Correct it if you do want more business and book sales.

Maybe you noticed my blog has new weekly material to help authors and small businesses make their book project a huge success.

The point is: To get more sales you need more opt-in signups for free reports, your blog, and your free teleseminars. Just look at the rest of my site to see what I offer.

Those of you are ready to get individual solutions for your online promotion challenges for a small investment, see my half-hour social media and web coaching sessions.

Get my free eBook and monthly newsletter.

What other questions do you have about your blog and website?

During my early days as a book coach, I discovered not only a creative way to present my Passion at any Age chapters, but also a way to brand myself as the Passion Coach. Since then, I changed to be a full service book coach to help authors write the best book they can and make it profitable. Branding is part of the pre-marketing you must do to win at this game. I ask you did you Brand your non-fiction book inside and out?

___1. Did you give it a branded title?  If a lot of other titles are your competition in your non-fiction or self-help category, you want yours to stand out from the crowd. A title helps do just that.

___2. Did you make each chapter title branded to support your book title? This is what big time, well-known authors do, and you can too. Again, it sets you off as the expert or go to person in your field.

___3. Did you brand in each chapter middle your headlines, titles of case studies, author’s tips, and author’s FACTS? And any other special points in side bars? These show you as the expert and make it easier to read each chapter. They should be consistently used in every chapter.

If you are in the beginning steps of your book, check Judy Cullins’ 30-minute breakthrough coaching to brainstorm how better to brand each part of your book and get answers to your questions. It’s at

Get free ongoing monthly help to write, publish, and market your book.

Do you know what Twitter is? It’s a micro-blogging site that allows you to interact in short messages of 140 characters with your primary audience and experts in your field in. If you wonder the value and Return on Investment, know your purpose for using Twitter first. Your Purpose? To develop business relationships and get your target audience to your site to either opt-in for free information or buy your services and products.

Is Twitter Worth it?

After 2 years on Twitter, I’ve found you can get a rather big Return on Investment of your time with it. My Web site opt-in conversions went up 25% a month, my ezine sign ups went up 25%, my teleseminars got filled to the brim. And my sales from sending promotion to these who are now on my data base increased significantly.

Will you Make Mistakes Along the Way?

You bet. There’s a learning curve and it takes time to develop a following. Just be patient with the process and prepare yourself before you leap.

As a newbie, you need to go step by step. Don’t worry about how many followers you have (that’s an ineffective way to go). but do follow experts in your field.

Avoid shouting your messages too many times a day. Two or three times a day is enough. You may have heard it’s great to build your brand and sales. Yes, indirectly. But, be careful not to shout in twitter.

Remember, use Twitter to connect with others, but be selective.

Ask in a tweet: What mistakes should I avoid here on Twitter?
You’ll be surprised at the help you get with links to blogs and articles you post on ezinearticles.com,

How Should you Use Twitter for Business?

Before you Get Active Twitter Steps.

Step1. You need to know your best targeted audience first before you act.  For example My audience is business people who want to brand themselves, get more credibility as an expert, and get more visibility with a book.

Step 2. You need to know what you want to market at your site before you tweet.

Step 3. You need to get your Web site tuned up with compelling free content opt-in choices for your audience to come.  Your sales funnel starts with free offers. To monetize this, you must collect your visitors’ emails when they opt in.

Step 4. You need to write a 160 character profile before you start following gurus in your field and related businesses in your field.

Step 5. You need to create the best twitter name for you. Good ones include: your name because it’s also your Web site URL used CoachJudy because I coach on business writing skills for books, articles, blog entries, and Web site sales letters, although I’m primarily a book coach.

Step 6. Think What can I do for my audience? Give them value in each tweet. Then develop tweets of this value (tips) first to give away in 140 characters. The how to’s are in my special report.

Twitter Information to Help with Writing your Tweets (Updates)

• They are only 140 characters including the live URL link you include.
• They need to maintain a balance of friendly and positive notes and tips with direct links for marketing.
• They can be specific tips about your work and it’s how to’s.
• They can be benefits followed by how to get answers in a teleseminar or a product.
• They can offer an opt-in free report or newsletter at your site that solves a problem.
• They can offer a product that gives useful solutions to problems.
• They can offer a hot link to a useful, original article by you.
• They can offer a hot link to a twitwall short article by you.
• They can offer a teleseminar.
• They can give positive business or personal advice.

Note: If you don’t know about any one of these, Judy will show you how in these two ways to help you:

1. MP3Audio of Business Tweets for Sales
2. Get a half hour of coaching for specific skills to use twitter effectively