9 Book Marketing Tips to Get all the Web Sales You Want

Most new book coaching clients who come to me for book marketing don’t know the big business picture that will assure their book’s financial success.

Two Things I Know…

From 25+ years of coaching and 13 years online.

1. When your visitor comes to your site, they are not looking to buy, but to check you out.

They want to see immediately what you can do for them. No mission statements on the first page. No copy about you. Aim your copy about your book to your audiences’ wants and needs.

Give compassion toward your visitor. Understand them, and write copy to attract, educate and entertain them. You’ll need to recheck and update your website so that you can sell your books and services there automatically. That also means some long-tail keyword knowledge. This all took me about 5 years to master.

Published by Judy Cullins

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Conquer Your Fear of the Internet to Sell Your Books

by Write and Publish Your Book (WAPYB)

Judy Cullins, wants to convince you to use the Internet to market your book because it is so cost and time effective. With over 25 years of book coaching and almost 12+ years online, Judy makes some very convincing arguments.

Judy helps authors learn writing for books, articles, blogs, and
web site sales letters in her many teleseminars, group coaching events and one on one coaching.

Having written over 13 ebooks herself along with her Write your eBook or Other Short Book-Fast in print at Amazon, she advocates this easily accessible technology as a way for a writer to help build a platform.

Her focus is on business people who make no bones about wanting to brand themselves and make some cash selling books. Judy answered questions via email, including some about the struggle some writers have about turning their writing into a commercial enterprise. Even in her answers you’ll see her deft ability to promote. She says that to sell anything, you must be seen.

Judy, lay your book marketing philosophy on us?

Published by Judy Cullins

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The Big Three Online Marketing Machine for Nonfiction Authors

Would you just love to have a 24/7 sales team automatically working for you so you don’t have to even leave your office? Would you like to see how your eBook, special report, and articles or blog posts work as part of what I call “The Big Three Marketing Machine” to expand your profits?

Open your mind to discover the great power of these three successful online business strategies for your books, services, and other products.

Published by Judy Cullins

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How to Leverage Your Testimonials & Reviews to Grow Your Audience

After pinpointing 10 top business authors and social media strategists, with whom I had exchanged ideas, I sent an email asking for testimonials based on my new LinkedIn marketing book. When they said yes, I emailed the PDF and got back 10 strong testimonials naming specific benefits.

I used a shorter version on my other social media related groups, blogs, and my site. They got a valuable book, their name as reviewer, and I got invaluable publicity and promotion.

7 Leveraging Steps

1. Shorten them.

Keep the benefits and essentials. You can drop some of the wordy language. You may want to ask for permission first.

2. Use part of the review on your website sales page.

Use them on any website landing pages where your product, CD, audio, video or service is offered.

Published by Judy Cullins

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What’s your Favorite Book Promotion and Why?

Here’s my 9 best online promotion tips…

1. Create 5-10 informational and how to articles for Ezinearticles.com that is a high traffic site, so more of your audience will see your information, your resource box that offers a free eBook, newsletter, special report, or YouTube tips at your site. Submit them either to a high-traffic directory or your own blog the minute your book-selling website is finished.

Published by Judy Cullins

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How to Sell Your Book Using Your Table of Contents

Maybe you offer your book’s Table of Contents on your website. Alone, it won’t do much, but if you use a benefits approach for each chapter title, you will sell many more books. Here’s what I sent my coaching client to help her with her yoga book. I hope this example helps you too.

One web sales letter headline read:

Inside each power-packed chapter of
Write your eBook or Other Book Fast
Find These Benefits and Features…

Ch. 1. Why Write a Book?

The best way to brand your business, with you as the expert in your field, is to author a book. It’s cheaper, faster, and better received than CD’s, audios, articles or blogs.

Published by Judy Cullins

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How to Engage Your Audience to Increase Sales Conversions

How do you engage your audience to want to buy your book, packages, or service?

Often, new authors and even veteran businesses don’t know how important it is to do all the steps of marketing and promoting to get to the sale.

Here’s 7 steps to engage your potential buyer:

1. Set up a book website or use your business website to offer your related book as a separate landing or sales page with benefits and testimonials.

Published by Judy Cullins

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The Worst Place to Sell Books is a Book Store

With famous people in the book business say this, then where are most of the books we read being sold.

Giants like Jack Canfield of Chicken Soup success says. “Only one out of seven people in the United States go into book stores to buy a book.” Book marketing experts John Kremer and Dan Poynter of the Self-Publishing Manual says something similar as does long time book coach, Judy Cullins, author of “Write your eBook or Other Short Book–Fast.”

You may disagree, but do you wonder why these experts say that the worst place to sell books is in a book store?

Because…

1. You are not famous, and your traditional publishing support amounts to a possible three-month book tour, billed against your sales. And it’s common knowledge that these don’t work well. Your book’s shelf life at Barnes and Noble or other brick and mortar bookstores is about three months too. And, you the author must promote it full time to receive less than 50% of the profits.

Published by Judy Cullins

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Why Write a Sales Letter for Each Book – Five Steps

You know how to write a book, even get it published. As entrepreneurs, you know your products. In the beginning sales went well. But after the initial one-year honeymoon, sales slowdown. To counter low book sales, make sure your print or ebook keeps on selling from the first day, the first year, even for life. Write a short sales letter for each book.

Whether you have a web site or not, you can write a first class, must-buy-now sales letter. You don’t have to write the long sales letters anymore, because your visitors want short, easy to read information to not waste their time.

If you are like me and have a business web site, it is content driven. Why? Because that’s why people come to any site—to get free information. Useful information brands you as the expert. It gives visitors a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books–the sales letter.

Published by Judy Cullins

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Book Marketing – How to Sell More Books without the Push

Many of you know me and hear from me often. And you wonder how you too can have successful book sales or business profits.

The way I approach asking for sales is to first give, give, give great, unique information to educate my audience of business people who want to write a book and also market their businesses. I give through my free ebooks and free reports at my site. I give through all the how to comments in the groups I belong on Linkedin several times a week. I give through my blog, which I update 2X a week.

In other words, I’m using education to market my books and my coaching. It’s subtle, but when people sign up for these free things, I know they like and want my information, so then I do a third thing–I stay in touch with only my targeted audience by email. I keep giving new content and promote to them–usually one item per email. This is the database list (the list is the gold) that comes from the opt-in signs up at my site and blog. These emails are the one place I ask for the sale in addition to links at the end of my free reports or blog articles.

Published by Judy Cullins

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(C) 2013 Judy Cullins. Skills Unlimited Publishing.