Why write an introduction? Nobody reads it anyhow. And do you know why? Authors get windy and “I” centered in their long introductions. They think their readers will love their journey. Maybe, but maybe boring.

Instead, your buyers want to know what you can do for them. Your introduction is the 3rd “Essential Hot Selling Point” to write before you finish your eBook or publish your eBook or Print book. So, in your new half to one-page book introduction include these five points, excerpted from my “Write your eBook or Other Short Book Fast,.” the book that solves chapter, book business, and pre-marketing challenges for the emerging author.

Read more…

Are your book sales slow? For social media marketing, you may have tried Twitter and Facebook. Maybe, you’ve even put up a book blog to stimulate and engage your book’s audience. I too used Twitter and Facebook and dropped my first blog over 2 years ago thinking not enough results. That is, until I got some coaching on social media marketing. I discover that Linkedin markets my new blog beautifully. LinkedIn works so well for consultants, coaches, authors and other small businesses.

Maybe you made these two big mistakes on social media.

Mistake 1. You collected followers, friends, and contacts, but most of them weren’t your book’s best audience.

Until I got my 1000 friends and book group members to join my fan pages, I got low results at Facebook. So, for all three of my social media marketing (Twitter, Facebook, and LinkedIn) I shifted my marketing strategy from collecting numbers to concentrating my social media marketing only on my book’s best audiences, This may shock you, but this change makes all the difference in my results of getting my specific audience to my site.

Read more…

You may have only written print books. You may already have written an eBook or two. And you may not have known these hot-selling tips and therefore, made your book less successful.

Book Tip 1. Write a short ebook first. Your online audience on blogs, Linkedin, Twitter and other social media wants concise information to solve their problems. Gone are the days of the 260-page book to show you as the expert. Business people don’t want to read long books. Think 50-100 pages if you want to sell it. People will gladly print up to 100 pages. Think 20 pages if you want to give it away as a bonus for your site or newsletter subscription.

Your specific audience is busy like you and wants tips and how to’s that help them overcome their problem or challenge. They don’t need long stories or analogies.

Read more…

With famous people in the book business say this, then where are most of the books we read being sold.

Giants like Jack Canfield of Chicken Soup success says. “Only one out of seven people in the United States go into book stores to buy a book.” Book marketing experts John Kremer and Dan Poynter of the Self-Publishing Manual says something similar as does long time book coach, Judy Cullins, author of “Write your eBook or Other Short Book–Fast.”

You may disagree, but do you wonder why these experts say that the worst place to sell books is in a book store?

Because…

1. You are not famous, and your traditional publishing support amounts to a possible three-month book tour, billed against your sales. And it’s common knowledge that these don’t work well. Your book’s shelf life at Barnes and Noble or other brick and mortar bookstores is about three months too. And, you the author must promote it full time to receive less than 50% of the profits.

Read more…

New and experienced book authors know their topic and their story. Yet, 99% make the mistake of talking too much about their book’s features on their website or in their emails, and not nearly enough about their book’s benefits. This approach gives disappointing results.

Remember, features describe what’s in the book, such as your how to exercises or quotes so many people love. Benefits describe the results your reader will get from finishing your book, for example, your promise of getting healthier, happier, or richer.

IT’S NOT THE BOOK–IT’S THE HOOK. It’s not the beautiful website; it’s the sales piece for each book, product or service that lists the benefits of reading your book.
Read more…