How to Engage Your Audience to Increase Sales Conversions

How do you engage your audience to want to buy your book, packages, or service?

Often, new authors and even veteran businesses don’t know how important it is to do all the steps of marketing and promoting to get to the sale.

Here’s 7 steps to engage your potential buyer:

1. Set up a book website or use your business website to offer your related book as a separate landing or sales page with benefits and testimonials.

Published on June 26, 2010 at 11:18 AM by Judy Cullins

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The Worst Place to Sell Books is a Book Store

With famous people in the book business say this, then where are most of the books we read being sold.

Giants like Jack Canfield of Chicken Soup success says. “Only one out of seven people in the United States go into book stores to buy a book.” Book marketing experts John Kremer and Dan Poynter of the Self-Publishing Manual says something similar as does long time book coach, Judy Cullins, author of “Write your eBook or Other Short Book–Fast.”

You may disagree, but do you wonder why these experts say that the worst place to sell books is in a book store?

Because…

1. You are not famous, and your traditional publishing support amounts to a possible three-month book tour, billed against your sales. And it’s common knowledge that these don’t work well. Your book’s shelf life at Barnes and Noble or other brick and mortar bookstores is about three months too. And, you the author must promote it full time to receive less than 50% of the profits.

Published on June 11, 2010 at 10:09 AM by Judy Cullins

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Why Write a Sales Letter for Each Book – Five Steps

You know how to write a book, even get it published. As entrepreneurs, you know your products. In the beginning sales went well. But after the initial one-year honeymoon, sales slowdown. To counter low book sales, make sure your print or ebook keeps on selling from the first day, the first year, even for life. Write a short sales letter for each book.

Whether you have a web site or not, you can write a first class, must-buy-now sales letter. You don’t have to write the long sales letters anymore, because your visitors want short, easy to read information to not waste their time.

If you are like me and have a business web site, it is content driven. Why? Because that’s why people come to any site—to get free information. Useful information brands you as the expert. It gives visitors a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books–the sales letter.

Published on April 14, 2010 at 9:21 AM by Judy Cullins

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Book Marketing – How to Sell More Books without the Push

Many of you know me and hear from me often. And you wonder how you too can have successful book sales or business profits.

The way I approach asking for sales is to first give, give, give great, unique information to educate my audience of business people who want to write a book and also market their businesses. I give through my free ebooks and free reports at my site. I give through all the how to comments in the groups I belong on Linkedin several times a week. I give through my blog, which I update 2X a week.

In other words, I’m using education to market my books and my coaching. It’s subtle, but when people sign up for these free things, I know they like and want my information, so then I do a third thing–I stay in touch with only my targeted audience by email. I keep giving new content and promote to them–usually one item per email. This is the database list (the list is the gold) that comes from the opt-in signs up at my site and blog. These emails are the one place I ask for the sale in addition to links at the end of my free reports or blog articles.

Published on March 30, 2010 at 8:46 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.