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Why Bother Creating an eBook?

Did you see this eBook news in the media like I did? The new number of eBook sales looks promising for all of us who are in business and need visibility and credibility for that.

In 2008, eBook sales were $150 million. And the forecast for 2010 is $2Billion sales.

Who doesn’t want to create wealth and income with the least amount of effort? Who of you in business doesn’t want to create yourself as a top expert in your field?

As a long time book coach, who has authored over 20 eBooks that bring in regular income each month, and clients who want guidance to bring out their best, the one answer that I’ve known and recommended for over 11 years, is to

Write a Short, Quality eBook

Short means between 20 pages and 110 pages. It’s far easier to create a short book than a long print book that busy professionals don’t have time to read.

Quality means that you don’t just slap notes together; you create real chapters with real benefits to help you readers. Those chapters with branded things such as an engaging chapter title, your own brand of tips you offer, and a consistent format for each chapter. That means a beginning, middle, and end that are always engaging too. (most writers fall down on this one because their ego says their book is fine and just needs a little editing).They don’t realize they lecture on what they know instead of answering questions their readers want answered. Ho hum and with this style, your readers will stop reading and put your book down–the kiss of death to your sales. Another huge mistake is to not write your book for a particular audience. When your know this, your copy will flow easily and you won’t even need notes. Its part of what I teach in chapter writing.

Your busy audience today respects eBooks contrary to traditional publishing myths out there. They want particular information direct, fast, and easy-to-read. And, they can download an eBook instantly which beats driving and mailing hassles for print books. And, they easily can print an eBook out, and are willing to do so. .

Short List of eBook Benefits

1. Use your eBook as part of your promotion platform. This platform information is at my site under “Latest Publications.” This draws your specific audience to you and your book-selling site.

2. Generate substantial (about half or more) ongoing income for yourself or your business with your paid eBook. Like me, you can offer many discounted eBooks in addition to your main book packages.

3. Give your audiences a free eBook when they sign up for your newsletter and show the benefits of your newsletter in the landing page. Without benefits shared, you won’t’ get nearly as many sign ups. People are busy. They want certain information. Make sure you let them know how valuable it is.

4. Build incentive and great ongoing book sales from your growing opt-in list of people who come for your free reports, ezine, blog information and teleseminars. With a large data base email list, you can continue to follow up with your announcements, new tips, and offers via book downloads and your teleseminar MP3 recordings that your specific audience wants.

5. Build visibility and credibility from your eBooks. They are the #1 way to show you as the savvy expert or go to person in your field. You are an expert once you write that quality eBook.

6. Generate leads for higher priced products. If your audience likes your eBook, they may buy a coaching or bigger book package from you.

7. Jump start your business success with a quality eBook that has passed a book coach’s test.

Remember, you will move faster and get to the gold (your book and business goals) when you use an accountability coach, which is just one thing a book coach can do for you.

To get a real solutions for your challenges/ questions and a sample of what Judy Cullins can do for you, see her 1/2 hour breakthrough coaching.

Published by Judy Cullins, on January 27th, 2010 at 10:00 am. Filled under: Book Writing5 Comments

Write for the Ones Who Buy Your Book – Your Readers!

Write your book for your reader. That’s who decides whether it sells or not. Rather than lecture or tell all you know from your research or your story, think what does my reader need now? How can I make my chapter more enjoyable and easy to read?

Our first draft may tell and not have a clear focus, but after that we authors can make our books so much better. Better enough that the reader will finish each chapter, hungry for the next, and the next, until he or she finishes. Then comes the great “word of mouth” promotion. It’s 24/7 and free for us. A big message to the emerging author as well as the pro.

Remember To…
  • Hook the reader in the beginning with questions or shocking stats.
  • Engage the reader throughout your chapters with a YOU approach, not I. .
  • Organize according to the reader’s interest. Use Headlines throughout.
  • Include each chapter’s benefits after the hook to keep readers turning pages and finishing your book so they will recommend it.
  • Establish the right tone. Conversational is good, not pedantic or stiff.
  • Pass the “So What?” test. Why should I buy this?
  • Write to inform, entertain, and engage, rather than to
  • impress.
When you ask and answer questions for your non-fiction chapter middle, you will be clear and natural. When you do a similar exercise for fiction, each chapter will brim with exciting details your reader wants to know about. That includes answering questions on who, what, what, why and how.

For more useful tips, download Judy’s free report, How to Get Started Writing Your Book!

Published by Judy Cullins, on January 21st, 2010 at 10:50 am. Filled under: Book WritingNo Comments

Finish Your Book Project and Realize Your Dream this Year

In any endeavor, when we plan for its success we increase our odds of success. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement!

Remember Brian Tracy’s “If you fail to plan, you plan to fail?”

Do you believe in New Year’s Resolutions? I don’t. Partly because they are poorly defined wishes, unwritten and fuzzy dreams and contain unrealistic expectations. I do believe in planning for results I want. When we plan we increase our odds of success. Plan to finish your book project this year!

Now, check out the power of your mind to create your year just as you want. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement!

Use the Power of Visualization

When you see, hear, and feel your book project already manifested through specific outcomes, you’ll be in the 86% success group. It’s far easier to perceive specific outcomes as true when visualizing them as they already done. Claim your dream as true now in specific outcomes.

It’s always easier to look back on what led to your success than look down than long road ahead to a doubtful success because your goal is too big and so far in the future.

If you’re like me and are willing to be 86% successful or more, you’ll want to use my “Book Dream Mental Rehearsal 3-Step System” below. For my goal of creating more viable clients to coach with me, I joined four social media sites last year and participated fully. In less than six months, I created four new clients and became their accountability coach for their book and web copywriting. Over 77 have published with me over the past few years.

The Book Dream Mental Rehearsal 3-Step System

On a page in my business journal, I wrote these phrases:

Now that my book (business) project (name yours) is finished:

1. I SEE my site as #1 in Google with keywords “bookcoaching”

and “publish yourself online.” I see 1 in 10 web visitors opt-in for free reports and free ezine, some of which will turn into clients. .

2. I HEAR introductory coaching clients’ applause through their strong testimonials praising my “results-oriented” coaching with a heart.

3. I FEEL grateful and exhilarated I get to have this adventure, enjoying interacting with good writers who want to get their messages out to help and educate mankind in engaging ways.

With a encouragement and how to’s, they can now attract new readers and buyers–to achieve their book and business dream.

Now, You Can Create Your Writing Dream

Claim your dream, then let go of it—look at it each day in the AM upon awakening and in the evening before sleep.

Broadcast your desire to help attract the help you need–support, book coach, articles, contacts, skills, even money!

Intend to manifest your book dream with all your heart, passion, energy, and focus. Know intention attracts action.

Attend to your project. Put time, energy, money, research, and practice into your task. Get up two hours earlier three days a week to do your book’s High Level Activities. To reduce your learning curve, look like a pro and finish faster, join a group that has the same purpose. You can join any of the book writing, self-publishing and marketing LinkedIn book groups. Any effort you put into your project will pay off many times the cost.

Let go of less important activities. Ask yourself “If I want to write or market this book or article, what must I say ‘no’ to?” Notice whenever you say ‘yes’ to one thing, you are saying ‘no’ to another. Make your book or business high level activities a top priority. Important goals need to be put at the top of your to-do list. If you put them on the back burner, you will not be sharing your unique talent to help others, you will not reap the reward of ongoing, lifelong income, you will not build credibility as the expert, and you will miss one of life’s greatest adventures – being a successful author.

Put yourself and your book project back on top of your to-do list. Now, think about your Return on Investment (ROI). If what you’ve done last year didn’t work, change your approach! You will finish your book this year!

To get focus and accountability see Judy Cullins’ 1/2 hour breakthrough coaching session.

PS: Join Judy's newsletter so you never miss a single, important post! Remember, it only takes ONE skill or idea to create part of your wealth stream through your book project.


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