Why are you in the Business you are in?

by Kathleen Gage

“If I know a great conscious business woman, it is Kathleen Gage. She’s helped me over time and you will get great value from this post.” -Judy

Have you given thought to why you do what you do? Why are you in the business you are in? What motivates you to work with the clients you work with?

In the last few years, the energy of business has shifted dramatically. With all the spirit-driven businesses currently in existence and those that will be created, there is an incredible shift taking place. If you are reading this, chances are you are aware of this transformation.

If you are not yet aware of the shift, the fact you are reading this means there is a slight ray of light shining through your consciousness.

Published on December 14, 2011 at 12:03 PM by Judy Cullins

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Does your Former Ideal Client Need to be Fired? 7 Reasons

Over the past twenty plus years, I wrote a piece to give my clients before I accepted them, called “Are You My Ideal Client?” This piece set the values and respect I require, and set the bar high enough for me to enjoy my coaching.

It worked for a while. How soon the impatient, needy, desperate, and wanting all strategies to be done yesterday clients started knocking. They wanted much more than what makes this calling of book coaching so much fun for me and the passionate people I work with. Open hearted, open-minded communication needs some tweaking. Make sure your clients don’t suck you dry with these 7 sins.

Published on September 5, 2011 at 10:37 AM by Judy Cullins

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What’s your Business Model for Coaching or Consulting?

So many coaches complain about their ongoing income from their craft. Here’s 3 tips to get you profitable where you are now and where you want to be.

1. Set a Monthly Income Goal

Set one that is realistic and optimistic at the same time. For instance, if your fee schedule is a low number, how can you build an income that goes over the moon without working too hard? How many clients do you really want? Take that number and see what you need to charge for coaching.

When your coaching openings fill up and you don’t like your income, raise your fees. Price accordingly with your level of expertise. Of course a 20-year coach who impacts many clients will earn higher fees. If you are starting out, give a special offer based on your client’s results.

Published on December 30, 2010 at 9:03 PM by Judy Cullins

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Increase Visibility for your Coaching or Service Business

Whether it’s speaking or writing that brings you clients, professional coaches, who are in the 5% Success Club, spend time on promotion, publicity, and marketing.

Here’s 10 Ways to Build your Coaching Business

1. Know your business defining statement.

Have this short sound bite ready to use at networking meetings. Like an elevator speech, you must send a clear message of who you are, what your business does and the benefits of it.

Published on September 29, 2010 at 8:57 AM by Judy Cullins

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Ten Tips When Business is Slow

Are you worried that your business will slow down too much in this low economy? Are you concerned that not many people are buying from you as they were before? How’s your business going to keep growing with the holidays just around the corner?

If you are concerned the cash flow won’t flow and you won’t have enough income for the next six months, check out these ten tips:

1. Create written, useful, copy to email your opt-in web subscribers – your all important data base.

Published on September 27, 2010 at 9:31 AM by Judy Cullins

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Does Your Website Bring you Clients and Sales?

Many coaches come to me for their book projects, but I also coach on websites that sell you. So many unnecessary mistakes. I know, I’m on my 5th revision, optimizing and updating and would love to share with this audience some powerful tasks we did to boost clients and sales. To set up a site that offers books and services, you need to agree it’s for attracting and keeping clients–in other words, a site that sells. No shame in that.

More things that guarantee lifelong income for you at your site:

1. Make one site for one audience. Don’t hodgepodge with your business and your personal growth book at the same site, unless you are a personal/life coach. Create your site around a theme.

2. Change your keywords. We have changed our key words to long tail, low competition. These are the ones people Google to get information. We know that’s part of the success. Because many of my site’s pages are on page one of Google. For example, the key words “book coaching” “publish your book online,” are updates of ones that didn’t do us much good because they were too popular. These key words and your content show you as the”go to” person they should come to when ready for your service.

Published on February 8, 2010 at 9:56 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.