What other questions do you have about your blog? Please comment below and share what is and is not working for you.

One question came to me in my book group at Linkedin this week.

Q. How can my new or revise my old blog to sell more books and attract new qualified clients (not lookie loos)?

Your site must work in tandem with your online promotion. It must build your book platform. What good does it do to tweet if your best audience doesn’t get a link to your opt-in free things to be part of your gold–your database. You must coordinate all of this.

Judy reminds you of these important steps to make your site sell more books and attract more clients:

Step 1. Know your targeted audience before you write your site or your blog. This is what I coach all clients on as the first step to book writing and promotion success for anything, including their books. Write a letter to your #1 best audience; name it specifically, not generally. For example,

Dear Small Businesses, Many of you want to write a book to brand and promote your business. When you educate your audience, you are really educating and promoting in a positive way to attract them to your site and your book.

In my Write your eBook or Other Short Book Fast! you can get all the answers you need to not only write engaging chapters that will get finished so you have a ready to go sales team to give your testimonials and word of mouth, but to know all your pre-marketing needs to put inside and outside the book to brand you as the expert. Most new authors ignore the 9 hot-selling points as they write their books. Such a shame, because they need this know how to write a much better book that solves their audience’s problems or challenges.

Step 2. Set up or update your book/business web or blog site to offer brand new content that your targeted audience wants. When they opt-in you get the Gold Medal because your data base is your Gold.

Step 3. Know your site’s purpose BEFORE you write it. If you didn’t do this step, you can always do a little update. My site is on its 5th revision, so don’t think your original site will work so well. The web changes every minute, so be on top of your web marketing. Educate yourself and get a little feedback on what isn’t working and what will work.

Step 4. Put only fresh, original content up on your blog and site.
As close to 70% or more. Check your content using dupecop.com. With original content Google will approve and put you on the first page like me. That means you are getting maximum, FREE, TARGETED VISITORS who stay a while on your site. All the more opt-in and sales conversions for you.

My sales and opt-in conversions went up 25% the last two months with my activity in FB and LI groups, mainly in my own. This came from monthly testing from Google Analytics which audiences are staying longer on my site (lower bounce rate), which you all should pay attention to. I check it monthly, and adjust my online marketing for it. Always ask yourself, what’s working and what’s not? Correct it if you do want more business and book sales.

Maybe you noticed my blog has new weekly material to help authors and small businesses make their book project a huge success.

The point is: To get more sales you need more opt-in signups for free reports, your blog, and your free teleseminars. Just look at the rest of my site to see what I offer.

Those of you are ready to get individual solutions for your online promotion challenges for a small investment, see my half-hour social media and web coaching sessions.

Get my free eBook and monthly newsletter.

What other questions do you have about your blog and website?

Many coaches come to me for their book projects, but I also coach on websites that sell you. So many unnecessary mistakes. I know, I’m on my 5th revision, optimizing and updating and would love to share with this audience some powerful tasks we did to boost clients and sales. To set up a site that offers books and services, you need to agree it’s for attracting and keeping clients–in other words, a site that sells. No shame in that.

More things that guarantee lifelong income for you at your site:

1. Make one site for one audience. Don’t hodgepodge with your business and your personal growth book at the same site, unless you are a personal/life coach. Create your site around a theme.

2. Change your keywords. We have changed our key words to long tail, low competition. These are the ones people Google to get information. We know that’s part of the success. Because many of my site’s pages are on page one of Google. For example, the key words “book coaching” “publish your book online,” are updates of ones that didn’t do us much good because they were too popular. These key words and your content show you as the”go to” person they should come to when ready for your service.

3. Offer useful free content at your site to include free opt-in reports, newsletter, white papers, videos, articles, blog, even teleseminars. If you don’t collect emails from your audience, you drop the promotion ball. Think at least two or three offers.  Your best audience will come back to you for answers to solve their challenges when they are ready. These emails build our database exponentially. Then we send great information and offers to our php-list weekly.  I write the promotions and my Webmaster posts them.

4. Write sales copy with benefits and testimonials for each product, seminar, or coaching package. Many coaches don’t want to be salesy, but they do need to share useful content with their audience to attract them to their service. Call it sharing, not sales if you like. “Welcome to my site” doesn’t motivate.

This is just the beginning. If you want hands on how to’s for your site update, consult a writing coach before your webmaster.

Get the half hour breakthrough coaching with Judy Cullins at or get the whole enchilada for only $395 for 4 instead of 3 sessions discount coaching.